Presented @ Data Summit 2016 in Brussels (BE)

1. SMALL data,
BIG insights
Tom De Ruyck

2. WHAT IS NOT AN INSIGHT?
@tomderuyck SMALL data, BIG insights

3. @tomderuyck SMALL data, BIG insights

4. @tomderuyck SMALL data, BIG insights

5. In-sight |’in.sit|
@tomderuyck SMALL data, BIG insights

6. Recognizable &
relevant
It’s me!
@tomderuyck SMALL data, BIG insights

7. @tomderuyck SMALL data, BIG insights

8. A fresh,
new way of
looking at
things
Aha!
@tomderuyck SMALL data, BIG insights

9. @tomderuyck SMALL data, BIG insights

10. An insight cannot be neutral:
I WANT TO change!
@tomderuyck SMALL data, BIG insights

11. RELEVANCE
A good insight is
recognizable & real
to a consumer.
FRESHNESS
A good insight
is a fresh way of
looking at things.
EMOTION
A good insight
creates an
emotional desire
to change.
KEY TO SUCCESS
A good insight
creates the
foundation for
actionable marketing
decisions.
In-sight |’in.sit|
@tomderuyck SMALL data, BIG insights

12. @tomderuyck SMALL data, BIG insights

13. Internal
@tomderuyck SMALL data, BIG insights

14. Internal
@tomderuyck SMALL data, BIG insights

15. Internal
@tomderuyck SMALL data, BIG insights

16. IN POWERPOINT
locked up
REPORTS
@tomderuyck SMALL data, BIG insights

17. INTRODUCING
THE insightACTIVATION STUDIO
@tomderuyck SMALL data, BIG insights

18. START FROM INSIGHTS
ADD YOUR OBSERVATIONS & IDEAS
@tomderuyck SMALL data, BIG insights

19. TOTAL
IMMERSION
IN THE
consumer world
@tomderuyck SMALL data, BIG insights

20. @tomderuyck SMALL data, BIG insights

21. “Conversational
interfaces will
replace apps”
Mark Zuckerberg CEO Facebook
@tomderuyck SMALL data, BIG insights

22. Meet Galvin – Our AI Insights Chatbot
LUIS AI
@tomderuyck SMALL data, BIG insights

23. “FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re able
to find out what your
consumers and colleagues
think about that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling that
they’re talking with their
consumer while they’re
actually interacting with
user personas based on
predetermined consumer
segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case 2
Meet Galvin – Our AI Insights Chatbot
@tomderuyck SMALL data, BIG insights

24. Meet Galvin – Our AI Insights Chatbot
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re able
to find out what your
consumers and colleagues
think about that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling that
they’re talking with their
consumer while they’re
actually interacting with
user personas based on
predetermined consumer
segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case 2
@tomderuyck SMALL data, BIG insights

25. Meet Galvin – Our AI Insights Chatbot
“FIND ME SOME
TILES ABOUT
PACKAGING”
When in a meeting or
you’re working on a
specific project you’re able
to find out what your
consumers and colleagues
think about that topic.
Case 3
LET’S MEET THE
CONSUMER
We can give the
employees the feeling that
they’re talking with their
consumer while they’re
actually interacting with
user personas based on
predetermined consumer
segments.
Case 1
SHOW ME THE
LATEST NEW TILES
You can ask to see the
latest new tiles in a menu
or simply subscribe to get
a daily or weekly update.
This is the start of a short
and interactive journey
through the consumers
mind.
Case 2
@tomderuyck SMALL data, BIG insights