TpM2013: Michael Menzel, TrustYou : Marketing und Service-Innovation - wie TrustYou aus den online Kundenbewertungen der Hotels Wissen "fischt"
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Michael Menzel, TrustYou : Marketing und Service-Innovation - wie TrustYou aus den online Kundenbewertungen der Hotels Wissen "fischt"
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TpM2013: Michael Menzel, TrustYou : Marketing und Service-Innovation - wie TrustYou aus den online Kundenbewertungen der Hotels Wissen "fischt"
- 1. WHAT WE DO AND HOW WE DO IT
- 2. “Consumers base their decisions on recommendations to a much greater extent than they do on objective features and characteristics. This is why reviews in online communities are more important than specialist sources.” ”Purchasing decisions: with help instead of alone?” (GfK, July 2013)
- 3. “The bottom line is that driving revenue and share in the hotel industry is no longer just about competing on price. Consumers are clearly turning to user generated content to inform their hotel purchase decisions“ Price, ratings and reviews,
- 42. HAPPINESS
- 45. BENEFIT: THE MOST RELEVANT DATA INSIGHTS
- 49. © TrustYou 2008 – 2013 // Confidential and proprietary
- 50. I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011 © TrustYou 2008 – 2013 // Confidential and proprietary
- 51. I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011 © TrustYou 2008 – 2013 // Confidential and proprietary
- 52. I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011 Je höher das Q-Label, desto höher der Score (positive Korrelation) © TrustYou 2008 – 2013 // Confidential and proprietary
- 53. I Hotel-Evaluationen und Performance / R. Schegg , M. Scaglione & M. Fux / 26. September 2011 Je mehr Reviews pro Zimmer auf HolidayCheck, desto höher der Score (positive Korrelation) © TrustYou 2008 – 2013 // Confidential and proprietary
- 54. Understand the semantics so you can react and market your brand
- 57. Know exactly how you stack up to the competition
- 59. Dig into the semantics and details that drive your competition’s scores
- 61. Track your performance by brand/region and stay ahead of trends
- 63. Drill down to identify and act on over/under performers
- 66. Read what travelers read prior to booking
- 68. Know what agents read prior to booking
- 70. Be aware that reviews influence travel on a large scale
- 73. Scores analyzes all reviews across the web and boils them down into one single, all- encompassing score.
- 74. Keep users on your site with all-encompassing marketing widgets