Caroline Sturm Business Analyst at Detecon International GmbH The concept of mobility takes various forms and develops alongside economic, societal, and technological changes that shall be clarified first before moving to disruptive business models. We will then build a common understanding of the term disruption and discover how disruptive business ideas may serve as an answer for current and future mobility needs of which there are some great examples (among others: SBB Swisspass). This will highlight the role of ICT as enabling factor for new mobility concepts. Not only by means of data exchange, but also by means of organizing mobility. These ICT possibilities are mobility facilitating technologies like smartphones, narrow band IOT, augmented reality, predictive maintenance, up to blockchain technology and smart contracts. Considering certain success factors, we will then look into ways to develop disruptive business models around mobility concepts by our own using elements of design thinking. http://etourism-monitor.ch/tpm

1. ICT as a major driver of new
mobility concepts.
From digital transformation to
disruptive business models.
Caroline Sturm

2. ICT&Mobility
 Digitization and
digitalization, they are
not the same thing
 New concepts of mobility,
from hyper loop to e-mobilty
ICT as a major driver of new mobility concepts.
From digital transformation to disruptive business models.
2
FutureMobility
 Technology
outlook
 Design Thinking
Disruption
 Characteristics of
disruptions
 Digital business
models

3. ICT&Mobility
 Digitization and
digitalization, they are
not the same thing
 New concepts of mobility,
from hyper loop to e-
mobility
ICT as a major driver of new mobility concepts.
From digital transformation to disruptive business models.
3
FutureMobility
 Technology
outlook
 Design Thinking
Disruption
 Characteristics of
disruptions
 Digital business
models

4. 3. Users receive
information and e-ticket in
real-time
1. Moving paper into the
app
2. Cloud based data base
provides information and
ticket payment solutions
Database
&
Payment
Model
2
ICT & Mobility
Digitization is a transformation.
Start: Aeroport CDG 2
End: Paris-Cluny
CLine 1
Time: 15:37
lass: 2
Price: 10€

5. 3. Users receive traffic
information and can
connect with other drivers
1. Collecting Data via App 2. Real time analytics
Peer traffic
data
collection and
real time
analytics
2
ICT & Mobility
Digitalization is a disruption.
Start: Aeroport CDG 2
End: Paris-Cluny
CLine 1
Time: 15:37
lass: 2
Price: 10€

6. 2
ICT & Mobility
New concepts around mobility.
1. TransportationModes 2. Interconnectivity 3. DataandSecurity
Apartfromimprovement oftraditional
transportmodes,we´ll seenew waysof
transportation.This rangesfrom
(unmanned)arealvehicles tofuturistic
hyperloop.E-mobilitywill opentonew
waysandtimesfor logistics.
Transportationmanufacturersand
traditionaltransportationproviders
becomeintermodal mobility
providers.
Railwaycompaniesoffercar-andbike
sharing, car manufacturersinvest in
peer-to-peer carsharing models,and
smartsensorsenable smartparking
solutionscontributingto
sustainability (-30%ofcitytraffic
emissions).
Thankstoreal-timedata
transportationbecomes moresecure.
Carsreact automaticallyon
happeningsaroundthetraffic,send
real time analyticsforpredictive
maintenance,andmeasurethe
vitality(e.g. driver´s bloodpressure
throughthe steering wheel). Onthe
otherhand,connectedtransport
modeshaveahigh need for data
protection,making themvulnerable
tohacking.

7. 2
ICT & Mobility
New concepts around logistics.
Source:DHLLogistics
TrendRadar2016

8. ICT & Mobility
Business Models behind.
8
Swisspass
Quality Trust High -Tech
 High consumertrust andfacilitationofintermodalticketing
 Time& expendituresavings,datainsights
 All in one solutionwith highest dataprotectionstandards
Source:t-l.ch
Server RAM
Backend Business Model

9. ICT&Mobility
 Digitization and
digitalization, they are
not the same thing
 New concepts of mobility,
from hyper loop to e-
mobility
ICT as a major driver of new mobility concepts.
From digital transformation to disruptive business models.
9
FutureMobility
 Technology
outlook
 Design Thinking
Disruption
 Characteristics of
disruptions
 Digital business
models

10. ICT & Mobility
Disruptive business models.
10
Cost Leadership
Product Leadership
Customer Experience

11. ICT & Mobility
Disruptive Business Models behind featured by ICT.
11
 Customer must pay a returning
subscription fee to have
access to product / service.
 Pioneered by newspapers and
magazines.
 Facilitating platform where
parties economically interact
with each other.
 Pioneered by peer-to-peer
sales platforms.
 Business model that generates
revenue by the exponential
need of people to have things
done right away.
 Pioneered by Uber.
 Free access to the basic
service (in exchange for
personal data)
 Charged for additional features
 Pioneered by Software
companies
 Offering the product or service
for free - gaining a lot of users.
 Either 1. the user data is being
sold, or 2. the attention of the
end user is being sold.
 Pioneered by Google.
 Digital companies that act as
hyper stores, offering
enourmous amounts of
products and or services.
 Fierce price competition
 Pioneered by Amazon.
 Active in competitive markets.
 Offering either the lowest price
or with the best experience.
 Pioneered by Apple.
 Marketing/Social Media Driven
 Business model grants
customers the use of products
without buying, but renting /
lending it.
 „Everything as a service“.
 Pioneered by
sharing economy.
Subscription Model
Free Hyper Market Product/Experience Access over ownership
Multisided Platforms On-Demand Freemium

12. ICT&Mobility
 Digitization and
digitalization, they are
not the same thing
 New concepts of mobility,
from hyper loop to e-
mobility
ICT as a major driver of new mobility concepts.
From digital transformation to disruptive business models.
12
FutureMobility
 Technology
outlook
 Design Thinking
Disruption
 Characteristics of
disruptions
 Digital business
models

13. ICT & Mobility
Technology outlook likely to affect mobility.
13
 Machine Learning
 Software-Defined-Anything (SDx)
 Natural-Language Question Answering
 Personal Analytics
 Conversational User Interfaces
 Virtual Personal Assistans
 Smart Data Discovery
 Drones
 Blockchain
 Virtual & Augmented Reality
 Robotics and many more
2-5 years
5-10 years

14. ICT & Mobility
Design Thinking – brief introduction.
14
Imagine a hospitalized person that feels umcomfortable in a clean environment – how could you help?

15. ICT & Mobility
Design Thinking – brief introduction.
15
Imagine a hospitalized person that feels uncomfortable in a clean environment – how could you help?
1) Don´t accept the first idea that comes into your
mind – UNDERSTAND THE PROBLEM FIRST
2) Challenge your ideas with others
3) Go back to the problem and think of even better
ways -THINK
4) Testrun your ideas, adjust and improve until
there is nothing more you could add -
SOLUTION
Focus on user perspective

16. ICT & Mobility
Design thinking for future mobility concepts.
16
 Machine Learning
 Software-Defined-Anything (SDx)
 Natural-Language Question Answering
 Personal Analytics
 Conversational User Interfaces
 Virtual Personal Assistans
 Smart Data Discovery
 Drones
 Blockchain
 Virtual & Augmented Reality
 Robotics and many more
2-5 years
5-10 years
Think Solution
idea
another
idea
perspecti
ve
problem
need
problem
solved
Understand
Subscription Model
Free
Hyper Market
Product/Experience
Access over ownershipMultisided Platforms
On-Demand
Freemium
Think about a new mobility business model for a) business traveler b) elderly people.

17. ICT as a major driver of new
mobility concepts.
Thank you for your attention.
LinkedIn/Xing: Caroline Sturm
Email: caroline.sturm@live.com