Company presentation for F2017 EECS 441, Section 1. By Tyler Laredo.

1. Tyler Laredo

2. Ride Sharing Mobile App

3. Unpleasant
experience
Unpredictable
cost
Not on-demand
Unpredictable
transit time

6. Ride Options

8. Company History
• 2007 - Zimride founded by Logan Green and Josh Zimmer. Provided
long-distance rides on college campus
• Summer 2012 - Lyft officially launched (result of internal hackathon)
• May 2013 - officially changed from Zimride to Lyft
• August 2014 - Lyft Line launches
• January 2015 - Lyft rebrand (ditches the mustache)
• January 2016 - Lyft & General Motors partnership announced for self-
driving car research

9. Financing History
• May 2013 - $60 million Series C led by a16z
• April 2014 - $250 million Series D led by Coatue Management
• March 2015 - $530 million investment by Rakuten
• May 2015 - $150 million investment Icahn
• January 2016 - $1 billion investment from GM
• April 2017 - $600 million investment by KKR
• September 2017 - $1 billion possible investment by Alphabet

10. $7.5 Billion
2017 post-money valuation

11. > $60 Billion
(Uber’s 2017 post-money valuation)

12. Business Model
20%
cut from each ridecontracts drivers

13. Number of Rides Given Per YearNumberofrides(inmillions)
0
75
150
225
300
2012 2013 2014 2015 2016 2017

14. RevenueAnnualRevenue(in$millions)
0
175
350
525
700
2012 2013 2014 2015 2016

15. Financial Info
• 2016 - lost $600 million on $700 million in
revenue (narrowing losses)
• Still not profitable… yet

16. Competition
Features Taxi
Tap of a button ✔ ✔ ✔
Contractors as
drivers
✔ ✔
Dual-rating system ✔ ✔
Low-Cost → High-End ✔ ✔
Charity donations ✔
Self-driving car
initiatives
✔ ✔
Other services (e.g.
food delivery)
✔

17. Uber vs Lyft in CitiesCities
0
125
250
375
500
Lyft Uber Curb
60
460
300

18. U.S. Rideshare Market Share
2%
23%
74%

19. Secret Sauce
• Not Uber
• Friendly design & brand
• Small & nimble engineering organization

20. Succeeds!

21. Questions?