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            DESIGN
                         Philosophy
Omar Sosa Tzec                                            Design Theory
                                                   Prof. Erik Stolterman
PhD in Informatics                       Indiana University Bloomington
Track: Human-Computer Interaction                               Fall 2012
What is Design for me?
        Design is about projecting solutions. First, it starts as a
        personal process, both cognitive and personal, that requires
        engaging with people's needs given a certain problem in a
        certain context. In the middle, it involves a communication
        process, with sharing of knowledge, values, perspectives,
        desires, and aims.

        At the end, it concludes with the externalization of an idea,
        either for inmediate use or as a basis for further design.
        Even more, within a social context, any projected solution
        and its materialization involve the conformation of stories
        in people's everyday.
postulates + thoughts + assumptions
core principles
                                        human
                                       centered
                             rich                      functional


                    useful                                       aesthetic
                                    Design
                  sustainable                                   empower
                                                               communication



                         thoughtful                    empower
                                      empower          understanding
                                      transformation
design process
                            reality   artificial                              social imaginary

                                              materiality
                                                              embedment



                                                  refinement

                              exploration


                 ideation                   materialization



   engagement
start                                                           deployment
design activities

           engagement         ideation          exploration   materialization

         • Interview      • Analysis     • Verbalizing

         • Framing        • Synthesis    • Sketching

         • Research       • Abduction    • Prototyping

         • Benchmarking   • Reflection



             refinement          embedment

         • Revision         • Deployment

         • Testing          • Documentation

         • Discussion

         • Critique
design activities

           engagement         ideation          exploration   materialization

         • Interview      • Analysis     • Sketching

         • Framing        • Synthesis    • Prototyping




             Communication
         • Research       • Abduction

         • Benchmarking   • Reflection



             refinement          embedment

         • Revision         • Deployment

         • Discussion       • Documentation

         • Critique

         • Benchmarking
design activities

           engagement         ideation          exploration   materialization

         • Interview      • Analysis     • Sketching

         • Framing        • Synthesis    • Prototyping




                          Rhetoric
         • Research       • Abduction

         • Benchmarking   • Reflection



             refinement          embedment

         • Revision         • Deployment

         • Discussion       • Documentation

         • Critique

         • Benchmarking
desing as a discourse

                          ethos




                                  pathos


                  logos
desing as a discourse

                           ethos
               mindset             knowledge set



                                      pathos


                  logos
               skill set           tool set
outcome of design




                    ultimate particular
Questions?
              http://tzek-design.com
             omarsosa@indiana.edu

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My Design Philosophy

  • 1. my DESIGN Philosophy Omar Sosa Tzec Design Theory Prof. Erik Stolterman PhD in Informatics Indiana University Bloomington Track: Human-Computer Interaction Fall 2012
  • 2. What is Design for me? Design is about projecting solutions. First, it starts as a personal process, both cognitive and personal, that requires engaging with people's needs given a certain problem in a certain context. In the middle, it involves a communication process, with sharing of knowledge, values, perspectives, desires, and aims. At the end, it concludes with the externalization of an idea, either for inmediate use or as a basis for further design. Even more, within a social context, any projected solution and its materialization involve the conformation of stories in people's everyday.
  • 3. postulates + thoughts + assumptions
  • 4. core principles human centered rich functional useful aesthetic Design sustainable empower communication thoughtful empower empower understanding transformation
  • 5. design process reality artificial social imaginary materiality embedment refinement exploration ideation materialization engagement start deployment
  • 6. design activities engagement ideation exploration materialization • Interview • Analysis • Verbalizing • Framing • Synthesis • Sketching • Research • Abduction • Prototyping • Benchmarking • Reflection refinement embedment • Revision • Deployment • Testing • Documentation • Discussion • Critique
  • 7. design activities engagement ideation exploration materialization • Interview • Analysis • Sketching • Framing • Synthesis • Prototyping Communication • Research • Abduction • Benchmarking • Reflection refinement embedment • Revision • Deployment • Discussion • Documentation • Critique • Benchmarking
  • 8. design activities engagement ideation exploration materialization • Interview • Analysis • Sketching • Framing • Synthesis • Prototyping Rhetoric • Research • Abduction • Benchmarking • Reflection refinement embedment • Revision • Deployment • Discussion • Documentation • Critique • Benchmarking
  • 9. desing as a discourse ethos pathos logos
  • 10. desing as a discourse ethos mindset knowledge set pathos logos skill set tool set
  • 11. outcome of design ultimate particular
  • 12. Questions? http://tzek-design.com omarsosa@indiana.edu