This document summarizes the services of an integrated below-the-line (BTL) and digital marketing agency established in 2008 based in Abu Dhabi but serving national projects in the UAE. The agency aims to provide holistic digital and on-ground activation solutions and has worked with clients across sectors including real estate, telecommunications, automotive, and oil & gas. Services include direct marketing, exhibitions, distribution, digital media, mystery shopping, branding, research/analysis, gifts, and event staffing.

1. A full-service integrated BTL and digital marketing agency established in 2008. We are
based in Abu Dhabi but cater to national projects in UAE.
We have worked with clients across various sectors like real estate,
telecommunication, auto mobile and oil & gas industry. We firmly believe that the use
of new media/technology enhances user experience of on-ground activations and vice-
versa – hence, we aim to provide holistic solutions across digital and on-ground
activation.

2. DIRECT MARKETING
Simple direct marketing
activities like flyer
distribution to more
complex activations.
EXHIBITION
Turn-key exhibition
solutions including stand
designing, stand building,
lights & AR activations.
DISTRIBUTION
Store & distribute
marketing materials for
our clients across small &
large outlets in UAE.
DIGITAL MEDIA
We provide strategic &
tactical solutions & media
buying services across
digital, social & mobile.
MYSTERY SHOPPING
We provide mystery
shopping services for
small and major brands in
MENA and India.
BRANDING
Identify and execute
branding solutions for
clients across small and
medium sized stores.
RESEARCH/ANALYSI
S
Conduct research and
analyse the results to
provide strategic counsel
for our clients.
GIFTS
Gifting solutions across
genres, sizes, budgets
with effective branding
solutions.
HOST/HOSTESS
Provide multi-lingual
hostess/emcees and
performers for small and
major events.
>> Our Services

3. >> CLIENTS

4. >> Mystery shopping
BUT AN UNHAPPY
CUSTOMER KEEPS
BUSINESS AT BAY
AN APPLE A DAY
KEEPS THE
DOCTOR AWAY

5. >> Mystery shopping
We recommend Mystery Shopping
if you are trying to…
Analyse the perception of your brand
Analyse competitor’s performance
Review processes and procedures
Evaluate staff performance

6. MYSTERY SHOPPING
Mystery shopping is the
process of evaluating aspects
of your business (or your
competitors) through the eyes
of a regular customer.
>> Mystery shopping

7. >> Mystery shopping process
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BUILD THE QUESTIONNAIRE
Our team of experts analyse the
client needs and build a
questionnaire which help to
identify strengths and
weakness.
MYSTERY SHOPPER SELECTION
Choose relevant shoppers from our
pool of multi-lingual and diverse
shoppers and train them for the
assignment.
SHOP VISITS
Chosen shoppers visit various
stores across locations to evaluate
parameters related to the shop
and fill in the questionnaire.
RESEARCH & ANALYSIS
Our research team receives audits
from different shoppers. They
develop trends and patterns
based on shopper inputs.
REPORTING
We report the findings to our
clients at mutually agreed
intervals. The reports include
trends, strengths/weakness
along with clear action points.

8. >> WHY EDGE?
• Wide network of experienced shoppers
– We have a wide range of shoppers across age groups,
nationalities and from different walks of life
• Robust technology platform
– Our technology team – RED quanta provides us with a
robust technology platform which can be customized
to our client’s requirements
• Research and analysis team
– We have an experienced research and analysis team
to derive trends and provide clear action items

9. >> ONLINE DASHBOARD
We have partnered with redquanta - they are Asia’s fastest growing
audit provider
• Dedicated client login – Access reports 24*7
• Trends and snapshot of performance – Understand complex
trends and patterns of shop performance in a glance
• Multiple reporting formats – Reports available in HTML, PDF and
excel
• Action items and deadline tracking – Leave action items for
branch managers along with deadlines and track the progress of
the same
• Rights management access – Show only relevant reports to
various parties associated with the project
• Flexibility and completely customizable

10. >> CASE STUDY
• EDGE is an agency on contract with TransAD -
We regulate performances of 7 different taxi
operators across different parameters
• We conduct 30 jobs every week across
locations, taxi types, time zones,
nationalities etc
• Our dashboard is even used for tracking
corrective measures taken by taxi operators
for individual taxi audits

11. >> CASE STUDY
Revelation via project Action taken by TransAD
High frustration among
commuters due to poor
availability of taxi during
peak hours
• TransAD made it compulsory for all operators to have at
least 70% of its fleet active during peak hours
• TransAD to introduce split shift working style for drivers
Cleanliness concerns with
taxis
• Levied fines on various operators regarding cleanliness
issues
Operation of private taxis –
especially in suburban areas
• Crackdown on illegal taxis along with the help of Abu
Dhabi police
Misbehaving drivers • Issued fines and even terminated a few extreme cases
• To conduct common etiquette classes for the drivers
with our help

12. >> Contact us
EDGE MARKETING SERVICES
Office # 49, 5th floor
Al Mariah business centre
Abu Dhabi, UAE
GIVE US A CALL
T : 02 671 55 77
M: 050 6156 247
WRITE TO US
rupa@edgemktgsvcs.com
varun@edgemktgsvcs.com