WE Charity's WE Well-being initiative is a proactive approach built on evidence-based prevention and promotion strategies, designed to build a foundation of awareness, understanding, and action. Developed in collaboration with leading mental-health professionals and with the support of our founding partner, the Erika Legacy Foundation, our goal is to achieve the following transformative outcomes: 1) the promotion of positive, inclusive, safe, and caring environments and relationships; 2) the reduction of stigma, the celebration of diversity, and the fostering of resiliency; 3) an increase in social, emotional, physical, and mental well-being. We have been accomplishing this mission through accessible and inclusive programs that make mental well-being stigma-free and that reach millions of young people and families. We have translated the science of well-being into everyday action, providing clear pathways and resources through tools such as action-oriented curriculum in schools, professional learning for educators, youth and family workshops, mass-awareness campaigns, podcasts, and books. We have leveraged our youth-centric platform to encourage young people to effect change and to act as leaders by promoting their own mental well-being and supporting the well-being of their schools, families, and communities. We have used WE Charity's network of millions of students, tens of thousands of schools and teachers, technology platforms, celebrity ambassadors, and stadium events with hundreds of thousands of participants to reach millions of more people with the tools and resources to make an impact.

1. Supporting mental well-being
Program overview

2. Introducing
WE Well-being
An initiative that empowers youth and
families with educational tools and
resources to promote their own mental
well-being and the well-being of their
community.

3. 70%
of mental health
problems have their
onset during childhood
or adolescence
1 in 5
Canadians in any given
year, experience a
mental health or
addiction problem

4. It is a proactive approach built on
evidence-based prevention and
promotion strategies, designed to build a
foundation of awareness, understanding
and taking action.
Addressing
well-being
proactively

5. Achieving
transformative
objectives
Promoting positive, inclusive,
safe and caring environments
and relationships
Reducing stigma, celebrating
diversity and fostering
resiliency
Increasing social, emotional,
physical and mental well-being

6. Serving
distinct
audiences
Youth and educators (K-12)
Students in college and university
Families and workplaces

7. Why youth well-being

8. There is a need to go upstream and empower educators, youth and
families with well-being prevention and promotion supports
Reaching youth under the age of 25
presents a critical opportunity:
• Ability to leverage existing infrastructure
to reach this demographic (i.e. schools)
• Reach young people before they form
attitudes and perceptions of mental
health
• By building awareness and skills for
mental well-being, we can prevent long-
term strains on health care services –
therefore creating cost-savings in the
health care system

9. The demand for child and youth mental health support far exceeds the ability of current clinical, community-
based and school district response systems
Schools and educators are seeking the resources and tools to
integrate well-being into the classroom
We surveyed over 600 WE Schools educators:
of educators are interested in learning
mental wellness basics
88%
of educators are interested in learning
self-care
80%

10. • WE is Canada’s largest youth serving organization with over
7,000 schools and groups engaged across the country
and 1.95M youth
• Our programs reach directly into classrooms (virtually and
in-person)
• Annual large scale youth empowerment events inspire
tens of thousands of youth
• We reach millions of followers on social media with
compelling and relevant content to inspire action and
conversation
Why WE is uniquely positioned to reach Canada’s young people

11. WE Well-being program overview
For youth and teachers

12. Program vision: embedding well-being into our daily lives
Promotion and Prevention:
Drawing upon evidence-based mental health promotion and
prevention strategies, we support the early development of
mental well-being through accessible and inclusive
programs, making well-being stigma-free, and reaching
millions of youth and families.
Taking Action & Accessibility:
Translating the science of well-being into everyday action, we
provide clear pathways and resources to promote mental
well-being, including through action-oriented curriculum in
schools, professional learning for educators, youth and family
workshops, mass awareness campaigns, podcasts, books,
and workbooks.
Youth and
Educators

13. Youth as Change-Agents:
Leveraging our youth-centric platform, we engage
youth-as-change makers and leaders in promoting
their own mental well-being and supporting the well-
being of their schools, families, and communities.
Reach & Impact:
We are leveraging the WE organization’s network of
4+ million students, 16,000 schools, tens of
thousands of engaged educators, technology
platforms such as the WE Global Learning Centre,
celebrity ambassadors, WE Day stadium events with
250,000 participants – all towards reaching millions of
people with the tools and resources for impact.
Program vision: leveraging WE’s
best assets to promote well-being

14. Program vision: embedding well-being into the daily learning
and actions of young people
• Equipping students and teachers with
educational curriculum and supporting
resources that fosters social, emotional,
physical and mental well-being inside and
outside of the classroom.
• The program will empower participants to
build safe and caring environments while
reducing stigma and other mental health risk-
factors.

15. Personal well-
being
Cultural
awareness &
connection
Positive
human
qualities
Mental health
literacy
Environmental
relationship
Digital well-
being
Social and
relational skills
WE Well-being:
Skills & core competencies

16. In-classroom and youth program activities
Educational resources Professional learning Youth programming Mass engagement
Mental well-being in schools
through:
• In-classroom module series
developed in year one
• Expansion into physical
education curriculum in future
years
• Diversity of modules for higher
grade levels
Educators will have access
to a combination of both in-
person and virtual sessions
Speaking tour and
workshop series on mental
well-being visiting classes
implementing the resources
• Keynote speech for the entire
student body
• Workshops with interactive
modules
Amplifying our mental well-
being, bringing awareness
to relevant causes and
organizations at a mass
level
• Reaching youth, educators
and families through WE Days
across the country and
broadcast special
• Social media and mass media
campaign
• Integrating well-being into
WE’s summer camp programs
• Developing educator’s skills
and capacity around their
own well-being and the well-
being of their students