Seconda parte della quarta lezione del corso on-line su come migliorare le strategie web e massimizzare la presenza sui social media dei progetti LLP rivolto ai manager di Progetti Europei LLP. Tema: Content Curation Author: Alberto Nantiat Website: http://web2llp.eu/it/training/online-session-4-curation-copyright

1. This project was financed with the support of the European Commission. This presentation is the sole responsibility of the
author and the Commission is not responsible for any use that may be made of the information contained therein.
http://www.web2llp.eu
Strategy for content curation
Alberto Nantiat
ENZO B

2. Check our resources
3 Handbooks
Video showcases
Tutorials
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3. Strategy for content curation
• First question is: does curation fit well in your
communication plan?
• A few factors worth considering:
• Some choices to make
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 Goals  Audience  Time
 Type of curation  Tool(s)  Topic (focus)

4. Before starting be sure to…
• Identify your audience
• Focus your content sharing
• Curate content that is of impeccable quality
• Curate consistently
• Brand yourself, not your company
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5. How to pick the right tool
Things to consider:
 The Inputs (data source the tool can access)
 The Organization (how the tool let me organise the
content)
 The Venue (how and where the content is shared)
Have you decided? Have a try at similar tools too!
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6. Curate your content in 3 steps
1) Discovery
It is the stage in which you search the Web for
content on your topic
Ideas:
 aggregators
 other people’s curation channels
 online newspapers and magazines
Tip: find good sources and follow them
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7. Curate your content in 3 steps
2) Analysis
It is the stage where you decide if something is
actually worthy of sharing
You don’t need metrics: it’s your channel.
Tips:
establish some general criteria/requisite
quality information
“the less is more”
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8. Curate your content in 3 steps
3) Curation
It is the stage where you actually share the content
Tips:
add value: commentary, insight
gives credit where credit is due
vary your content types
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9. Useful links
Many resources for LLP project managers
https://groups.diigo.com/group/web2llp
Build a social media strategy
http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/
http://www.marketwire.com/getattachment/knowledge_Sharing/White_Papers/7_Steps_to_a_S
uccessful_Social_Media_Strategy/Website_WhitePaper_7StepsToSuccessfulSMStrategy.pdf
Content curation and Journalism
https://online.journalism.utexas.edu/2012/papers/Katarina.pdf
http://mashable.com/2011/03/10/curation-journalism/
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10. Useful links
Content curation and SEO
http://www.bruceclay.com/newsletter/volume112/seo-friendly-content-curation.htm
http://www.curata.com/files/webinar-slides-ama-seo.pdf
http://www.publishthis.com/files/2013/04/PublishThis-and-Bruce-Clay-Case-Study.pdf
https://www.youtube.com/watch?v=Td5tKCZz5x8
Content curation and Semantic Web
http://www.firstmonday.org/ojs/index.php/UC/article/view/4716/3679
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11. Homeworks
Choose one between the following activities:
• Select a topic of your interest and find 1+ tools where your
audience already is and at least 3 (good) sources about your
topic.
• Select from Robin Good’s list the tool(s) that best integrate
into your project communication strategy. Evaluate 5+ tools
and say whether they are adequate for you. Take into
consideration available resources (time, sources, etc.) and the
tool’s characteristics.
• Open a personal channel on the tool you like most and curate
3+ contents following the best practices presented today.
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12. Thank you!
http://www.web2llp.eu/
@Web2LLP
http://groups.diigo.com/group/web2llp
Alberto Nantiat – alberto.nantiat@gmail.com