Corporate universities

Corporate Universities
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What is a Corporate University?
 A corporate university is an education entity formed by the
parent organization (corporate) with the purpose of
systematic development of “Human Capital”, which is a
key requirement for growth and competitive advantage.
 Main focus is to align the “Human Capital” with the
business requirements and long term vision of the
organization.
 Corporate University is a term which can be used
interchangeably with an Academy/Institute/Centre of
Excellence etc.

Did you know?
❑Corporate universities were first created in the late 1980s as a
top-up over the traditional training departments.
❑A survey by the Boston Consulting Group ( BCG) found that
the number of formal corporate universities in America
doubled between 1997 and 2007, to around 2,000 and now
more than 4000, companies around the world have them.
❑General Electric is known to have opened the first corporate
university, in 1956.
❑The most famous Corporate University is McDonalds
“Hamburger University”.
Source: http://www.economist.com/news/business/21651217-more-firms-have-
set-up-their-own-corporate-universities-they-have-become-less-willing-pay

Difference between a Training Department
and Corporate University
Training Department Corporate Universities
It is normally associated as a staff
function / overhead.
It operates as a separate business
unit, with greater ability to
generate revenues.
It mostly offers courses which are
high in demand or mandatory
courses related to specific
department.
It is to align with the strategic
initiatives of an organization.
Learning is for short duration and
mostly viewed as well earned rest
& relaxation.
Learning is a part of business and
expected to provide a return on
investment.
Training is conducted to upgrade
technical of business skills of an
employee.
Along with required training skills,
it also upgrades the competencies
of an employee & increase
overall performance.

Goals of a Corporate University
 Building courses or curriculum based on organizational
strategy.
 Bring a common culture, loyalty and belonging to a
company.
 Creating a talent pool for the organization.
 Encourage business innovation
 Remain competitive in today’s economy
 Retain employees

Key Features of a Corporate University
❑A dedicated facility in the form of a brick and mortar
structure or could be an online center.
❑A custom made curriculum and course content
exclusively designed for the organization’s current
learning needs and future proof development of human
capital.
❑It is more oriented towards practice rather than theory
unlike the traditional universities.
❑ The Faculty for such universities are hand picked and the
best in the class.

Well known International Corporate
Universities
McDonald's Hamburger University
Motorola University
General Electric's Crotonville
Walt Disney
Apple University
Fordstar - by Ford Motor Company
Oracle University
ArcelorMittal University
University of Toyota

Well known Indian Corporate
Universities
Infosys University
Azim Premji University
Mahindra Satyam Learning World
Future Innoversity - Future group
Anand ‘U”- Anand University
Welspun Corporate University

Structure of Corporate University
With large companies having a global footprint , corporate
universities are moving towards decentralized structure
(Regional Campuses) to make learning more regionalized.
Many Universities also adopt a hybrid model. Here the
university shares major facilities with partners and establish their
own regional hubs in key locations.
Another model preferred by universities is hub-and-spoke
model. In this model the central campus issues guidelines to
regional campuses to ensure consistent branding and learning
experiences. The regional team designs and develop programs to
suit local context without losing the core messages.
Source:
https://www.bcgperspectives.com/content/articles/human_resources_leadership_talent_corporate_univers
ities_engine_human_capital/?chapter=3#chapter3_section8

International Corporate University-
Few Case Studies

McDonald’s Hamburger University
 First of the university in the Restaurants sector, founded
in 1961 by Fred Turner, the CEO of McDonald’s for 20
years. Hamburger University will celebrate its 55th
Anniversary next year (2016).
McDonald’s Hamburger University trains students in
restaurant management skills and have over 275,000
graduates.
Currently has seven campuses worldwide in Oak Brook,
Illinois, Tokyo. London, Sydney, Munich, Sao Paulo and
Shanghai with an eight campus opening scheduled for
Moscow later this year.
Source: http://www.businessinsider.in/McDonalds-Hamburger-University-can-
be-harder-to-get-into-than-Harvard-and-is-even-cooler-than-youd-
imagine/articleshow/49517893.cms

McDonald’s Hamburger University
 According to Bloomberg “With a selection rate of 1% at
its Shanghai campus, the intense week-long training
program are more exclusive than Harvard.”
 More than 40% of McDonald's senior leaders are
graduates of Hamburger University.
 It has 16 full-time college professors on staff in the US
with the ability to teach in 28 languages.
 Hamburger University focuses more on leadership
development, business growth, and operations procedures,
with a special emphasis on service, quality, and cleanliness
to help prepare students for managerial positions in the
restaurant industry.
Source: http://www.businessinsider.in/McDonalds-Hamburger-University-can-be
-harder-to-get-into-than-Harvard-and-is-even-cooler-than-youd-
imagine/articleshow/49517893.cms

Unilever Learning Academy
Unilever – a consumer –goods company has started its first
learning campus in London more than half century ago. In
2013, Unilever opened its global leadership development
center known as Asia-Pacific Corporate University Campus-
Four Acres Singapore.
The S$80m complex is the company's first such facility
outside the UK, and represents Unilever’s single largest
investment in leadership development globally thus far.
Unilever’s graduate programmes are designed to individuals
for managerial positions.
Four Acres Singapore runs half of the leadership
development programs offered globally by Unilever and
served 900+ leaders in its fist year of operation

Unilever Learning Academy
Training focuses on three leadership keys:
 Leadership know- how
 Leadership skills
 Leadership Behaviors
It delivers training by three different modes :
 Formal Training
 Experiential Learning
 Learning through People
Sources:
https://targetjobs.co.uk/employer-hubs/unilever/322169-uni-leaver-find-out-about-the-further-training-
and-qualifications-available-with-unilever
https://originlearning.in/Top5Learning/beta/index.php/2014-09-11-13-51-07/corporate-universities/264-
unilever-university-asia-pacific-by-peter-mcateer

Indian Corporate University-
Few Case Studies

Infosys University
❑Infosys is a leading provider of consulting, technology and
outsourcing solutions in the Indian IT space.
❑Infosys University is the largest Corporate Technical
University in Asia.
❑It conducts rigorous 12-14 weeks training programs for all
new technical hires. It also run programs on behavioral,
communication and management skills and practice.
❑The flagship physical campus is the Infosys Global
Education Centre ( GEC) located in Mysore, India.

Infosys University
The 340- acre campus has 500 instructors and 200
classrooms, with the state of art of technology as well as
the hotel, food and recreational space.
❑It trains around. 12000-14000 technical employees in a
year.
❑Education within Infosys includes four main areas:
▪ Education and Research ( E & R)
▪ Infosys Leadership institute (ILI)
▪ InStep- Infosys Global Internship Program
▪ Campus Connect
Source: https://originlearning.in/Top5Learning/beta/index.php/2014-05-15-11-04-
45/corporate-universities/471-infosys-university-the-largest-corporate-technical-
university-in-asia

Future Innoversity
 Future Innoversity was started in 2009 by prestigious retail group –
Future Group.
 The Academy has its main campus at Ahmedabad and three regional
campuses at Delhi, Bengaluru and Kolkata
 It offers full time, 3 year BBA degree Program and full time two year
MBA program with Specialization in retail , Supply Chain and
entrepreneurship.
 The programs are certified by Indira Gandhi National Open University
(IGNOU) and approved by UGC.
 The learning is provided with blend of classroom sessions combined
with practical experience in Future group various retail formats.
Source: http://www.dnaindia.com/academy/report-future-group-launches-future-innoversity-1392303

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Corporate universities

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Corporate universities