Business Link Yorkshire engaged Dubit to carry out research into the attitudes and perceptions of 14-25 year olds across Yorkshire & Humber with a view to helping target key groupings and strengthen service delivery. The survey captures the enterprising potential of the region's young people. Key findings from the research are: 1. Young people who have had enterprise education have a higher enterprise potential. 2. Enterprise potential of young people still to be fully realised - 6 out of 10 have business ideas they'd like to explore but only 3 out of 10 have ever looked for information or support. 3. We can identify young people's enterprise potential on a scale (EPS 1 - EPS 4) and provide appropriate support depending on their personality traits, attitudes to risk, skillsets and confidence. 4. Young people see setting up a business as being far riskier, more complicated and involving higher amounts of investment than being self-employed. 5. Young people see the top 3 barriers to starting up a business as: 1. hard to find money (74%), 2. don't know how to start (68%) 3. too risky/prefer safe job (51%) 6. What young people would like is: online resources aimed at young people; entrepreneur mentors and social networking.

1. our company
integrated youth research & communications
1

2. 40
LEEDS
LONDON
2
youth connectivity
insight, strategy, creative, media
2

3. 2000
youth connectivity
insight, strategy, creative, media
3

4. 2000
youth connectivity
insight, strategy, creative, media
3

5. 2000
youth connectivity
insight, strategy, creative, media
4

6. 2000
youth connectivity
insight, strategy, creative, media
4

7. MARKETING
RESEARCH INTERACTIVE
youth connectivity
insight, strategy, creative, media
5

8. research
full service agency in tune with technology
6

9. Q
N
Q
L
research
full service agency in tune with technology
6

10. 40 0,000
Unique Resource
37,000
Informer Youth Panel of 37,000
Schools Panel of over 400,000
Virtual Focus Groups
Family Panels, Student Panels
7

11. Business Link
Capturing the Enterprise
Potential of Young People
across the Yorkshire & Humber region
8

12. Overview
Youth Enterprise Landscape Segmentation & Channel Strategies
Enterprise Potential Scoring Enterprise Potential Segments
Business Aspiration Scale Educational & Occupational Segments
Business Engagement Scale Employed (16-25s)
School Students (14-16s)
Influences on Enterprise
College / 6th Form Students (16-18s)
Business Information Needs
University Students (18-25s)
NEETs (16-25s)
9

13. Part One
Frequency Mean Average 212
Youth Enterprise Landscape
1261 respondents
Enterprise Potential Scoring
Business Aspiration Scale
Business Engagement Scale
Influences on Enterprise
Business Information Needs
Enterprise Potential Score
10

14. Enterprise Potential
Frequency Mean Average 212
Enterprise Potential Score
11

15. Enterprise Potential
Frequency Mean Average 212
Aggregate scoring over 34 factors
Normal distribution: skew to lower mean
No significant age differences
Enterprise Potential Score
11

16. Frequency Mean Average 212
Enterprise Potential
Aggregate scoring over 34 factors
Normal distribution: skew to lower mean
No significant age differences
Males score 10% higher than females
Enterprise Potential Score
11

17. Frequency Mean Average 212
Enterprise Potential
Aggregate scoring over 34 factors
Normal distribution: skew to lower mean
No significant age differences
Males score 10% higher than females
Enterprise Potential Score
BMEs score higher overall
11

18. Frequency Mean Average 212
Enterprise Potential
Aggregate scoring over 34 factors
Normal distribution: skew to lower mean
No significant age differences
Males score 10% higher than females
Enterprise Potential Score
BMEs score higher overall
North & West York most enterprising
11

19. Frequency Mean Average 212
Enterprise Potential
Aggregate scoring over 34 factors
Normal distribution: skew to lower mean
No significant age differences
Males score 10% higher than females
Enterprise Potential Score
BMEs score higher overall
North & West York most enterprising
NEETs & Uni Students score lowest
11

20. Business
Aspiration Scale
12

21. Business
Aspiration Scale
7 /10 believe that anyone can set up in
business
8 /10 believe that anyone can be self-
employed
12

22. Business
Aspiration Scale
7 /10 believe that anyone can set up in
business
8 /10 believe that anyone can be self-
employed
Positive thinking to capitalise on:
Nearly 60% feel that self-employment is
a possibility in their 20s or before
Nearly 40% of feel that setting up in
business is a possibility in 20s or before
12

23. Business
Aspiration Scale
7 /10 believe that anyone can set up in
business
8 /10 believe that anyone can be self-
employed
Positive thinking to capitalise on:
Nearly 60% feel that self-employment is
a possibility in their 20s or before Employed young people and school pupils
have much higher business aspirations than
Nearly 40% of feel that setting up in
those at University or College (p12)
business is a possibility in 20s or before
12

24. Business
Engagement Scale
I run my own business / self-employed and pay VAT
I run my own business / self-employed and do not pay VAT
I am in the process of setting up my own business / self-employed
I am thinking about setting up and have spoken to people about it
I have some ideas but have not followed them up
I have some very vague business ideas
I have never thought about business ideas or setting up in business
I would never want to set up in business or become self-employed
13

25. Business
Engagement Scale
0.7
I run my own business / self-employed and pay VAT
1.5
I run my own business / self-employed and do not pay VAT
4.1
I am in the process of setting up my own business / self-employed
12.1
I am thinking about setting up and have spoken to people about it
23.5
I have some ideas but have not followed them up
17.9
I have some very vague business ideas
28.8
I have never thought about business ideas or setting up in business
11.3
I would never want to set up in business or become self-employed
7.5 15 22.5 30
0
13

26. Business
Engagement Scale
0.7
1.5
4.1
12.1
23.5
17.9
28.8
11.3
22.5 30
7.5 15
0
14

27. Business
Engagement Scale
0.7
6 out of 10 respondents have business
ideas they wish to explore 1.5
3 out of 10 have ever looked for support 4.1
or information on how to progress ideas 12.1
63% of those with business ideas have
23.5
never looked for further information on
taking their idea further 17.9
Only 1 in 10 specifically exclude setting 28.8
up in business or self employment 11.3
22.5 30
7.5 15
0
14

28. Business
Engagement Scale
Opportunity
0.7
6 out of 10 respondents have business
ideas they wish to explore Huge potential for enterprise within
1.5
3 out of 10 have ever looked for support young people’s minds which is lying
4.1
or information on how to progress ideas dormant: can we harness this?
12.1
63% of those with business ideas have How do we reduce barriers to young
23.5
never looked for further information on people taking an idea “just one step
taking their idea further further”? 17.9
Only 1 in 10 specifically exclude setting 28.8
up in business or self employment 11.3
22.5 30
7.5 15
0
14

29. Influences on
Enterprise
Negative Factors Positive Factors
74% stated that it is hard to find money to
back their ideas
7 out of 10 do not know where to get
started
Over half think it is too risky and prefer to
settle for a job
15

30. Influences on
Enterprise
Negative Factors Positive Factors
74% stated that it is hard to find money to Personality traits that that make it more likely to
back their ideas set up in business, or do it successfully: risk
7 out of 10 do not know where to get profile; determination; ambition; goal-setting etc
started Proximity to people in business (Friends or
Over half think it is too risky and prefer to relatives)
settle for a job Future planning: vision of the future
Access to capital / finance
Other circumstantial conditions : being made
redundant, pressure of a more dynamic partner
15

31. Influences on
Enterprise
Negative Factors
74% stated that it is hard to find money to
back their ideas
7 out of 10 do not know where to get
started
Over half think it is too risky and prefer to
settle for a job
15

32. Influences on
Enterprise
Negative Factors
74% stated that it is hard to find money to
back their ideas
7 out of 10 do not know where to get
started
Over half think it is too risky and prefer to
settle for a job
16

33. Influences on
Enterprise
0% 20%
Negative Factors
40% 60% 80%
Hard to find money 74%
Don’t know how to start 68%
74% stated that it is hard to find money to
back their ideas Too risky / prefer safe job 51%
7 out of 10 do not know where to get Don’t know where to get information 45%
started
My ideas are not good enough 40%
Over half think it is too risky and prefer to
settle for a job Information I get is poor 29%
Not something for people like me 22%
Can’t find a partner to help 21%
People close to me have put me off 16%
16

34. Influences on
Enterprise 1
1 Enterprise Education
Young people exposed to Enterprise
Education exhibit higher levels of aspiration
67% of those who have received EE are
thinking about business ideas or have
taken them further, compared with only
57% of those who have not received EE
18% of those who received EE are talking
to people about their ideas, compared with
only 10% of those without EE
17

35. Influences on
1
I run my own business / self-employed and pay VAT
I run my own business / self-employed and do not pay VAT
I am in the process of setting up my own business / self-employed
I am thinking about setting up and have spoken to people about it
Enterprise
I have some ideas but have not followed them up
I have some very vague business ideas
I have never thought about business ideas or setting up in business
I would never want to set up in business or become self-employed
100
1 Enterprise Education
Young people exposed to Enterprise 75
Education exhibit higher levels of aspiration
67% of those who have received EE are
thinking about business ideas or have 50
taken them further, compared with only
57% of those who have not received EE
18% of those who received EE are talking
25
to people about their ideas, compared with
only 10% of those without EE
0
With EE No EE
17

36. Influences on
1
I run my own business / self-employed and pay VAT
I run my own business / self-employed and do not pay VAT
I am in the process of setting up my own business / self-employed
I am thinking about setting up and have spoken to people about it
Enterprise
I have some ideas but have not followed them up
I have some very vague business ideas
I have never thought about business ideas or setting up in business
I would never want to set up in business or become self-employed
1 Enterprise Education
Young people exposed to Enterprise
Education exhibit higher levels of aspiration
67% of those who have received EE are
thinking about business ideas or have
taken them further, compared with only
57% of those who have not received EE
18% of those who received EE are talking
to people about their ideas, compared with
only 10% of those without EE
17

37. Influences on
1
I run my own business / self-employed and pay VAT
I run my own business / self-employed and do not pay VAT
I am in the process of setting up my own business / self-employed
I am thinking about setting up and have spoken to people about it
Enterprise
I have some ideas but have not followed them up
I have some very vague business ideas
I have never thought about business ideas or setting up in business
I would never want to set up in business or become self-employed
1 Enterprise Education
Young people exposed to Enterprise
Education exhibit higher levels of aspiration
67% of those who have received EE are
thinking about business ideas or have
taken them further, compared with only
57% of those who have not received EE
18% of those who received EE are talking
to people about their ideas, compared with
only 10% of those without EE
18

38. Influences on
1
I run my own business / self-employed and pay VAT
I run my own business / self-employed and do not pay VAT
I am in the process of setting up my own business / self-employed
I am thinking about setting up and have spoken to people about it
Enterprise
I have some ideas but have not followed them up
I have some very vague business ideas
I have never thought about business ideas or setting up in business
I would never want to set up in business or become self-employed
100%
Colleges
1 Enterprise Education
Only
Young people exposed to Enterprise 75%
Education exhibit higher levels of aspiration
67% of those who have received EE are
thinking about business ideas or have 50%
taken them further, compared with only
57% of those who have not received EE
18% of those who received EE are talking
25%
to people about their ideas, compared with
only 10% of those without EE
0%
With EE No EE
18

39. Influences on
Enterprise 1
1 Enterprise Education
Young people exposed to Enterprise
Education exhibit higher levels of aspiration
67% of those who have received EE are
thinking about business ideas or have
taken them further, compared with only
57% of those who have not received EE
18% of those who received EE are talking
to people about their ideas, compared with
only 10% of those without EE
18

40. Influences on
Enterprise 1
1 Enterprise Education EP Score
Young people exposed to Enterprise
Education exhibit higher levels of aspiration
67% of those who have received EE are
thinking about business ideas or have Business Aspiration scale (EE/No EE)
taken them further, compared with only
57% of those who have not received EE
18% of those who received EE are talking
to people about their ideas, compared with
only 10% of those without EE
1 = highly unlikely:
10 = highly likely
19

41. Influences on
Enterprise 1
1 Enterprise Education Opportunity
EP Score
Integrate BusinessLink offer and branding
Young people exposed to Enterprise
with Enterprise Education resources to
Education exhibit higher levels of aspiration
signpost available support
67% of those who have received EE are
thinking about business ideas or have Business Aspiration scale (EE/No EE) EP
Explore which EE programmes impact
taken them further, compared with only most through applying the EP scale within
57% of those who have not received EE
schools and assessing differential results
18% of those who received EE are talking
to people about their ideas, compared with
only 10% of those without EE
1 = highly unlikely:
10 = highly likely
19

42. Influences on
Enterprise 1
100%
1 Enterprise Education Opportunity
Integrate BusinessLink offer and branding
Young people exposed to Enterprise
with Enterprise Education resources to
75%
Education exhibit higher levels of aspiration
signpost available support
67% of those who have received EE are
thinking about business ideas or have Explore which EE programmes impact EP
50%
taken them further, compared with only most through applying the EP scale within
57% of those who have not received EE
schools and assessing differential results
25%
18% of those who received EE are talking
to people about their ideas, compared with
only 10% of those without EE
0%
With EE No EE
20

43. Influences on
1
I run my own business / self-employed and pay VAT
I run my own business / self-employed and do not pay VAT
I am in the process of setting up my own business / self-employed
I am thinking about setting up and have spoken to people about it
Enterprise
I have some ideas but have not followed them up
I have some very vague business ideas
I have never thought about business ideas or setting up in business
I would never want to set up in business or become self-employed
100%
Opportunity Education
1 Enterprise
Integrate BusinessLink offer and branding
Young people exposed to Enterprise
with Enterprise Education resources to
75%
Education exhibit higher levels of aspiration
signpost available support
67% of those who have received EE are
Explore which EE programmes impact EP
thinking about business ideas or have 50%
taken them further, compared with only
most through applying the EP scale within
57% of those who have not received EE
schools and assessing differential results 25%
18% of those who received EE are talking
to people about their ideas, compared with
only 10% of those without EE
0%
With EE No EE
20

44. Influences on
Enterprise 2
2 Business Information Needs
Who would you go to
for Business Advice?
21

45. Influences on
Enterprise 2 Someone I know in business
Family / Friend
Careers Adviser
Business Websites
Business Support Service Teacher / Tutor
2 Business Information Needs 60
Enterprise Education Rep
Who would you go to
for Business Advice?
45
30
15
0
% of top 3 answers
21

46. Influences on
Enterprise 2 Someone I know in business
Family / Friend
Careers Adviser
Business Websites
Business Support Service Teacher / Tutor
2 Business Information Needs 60
Enterprise Education Rep
Who would you go to
Careers advisers feature second in the list as the for Business Advice?
person 50% of young people would go to for 45
advice about setting up in business.
Over half would visit someone they knew that
30
was already in business, or with a family/friend.
15
0
% of top 3 answers
21

47. Influences on
Enterprise 2 Someone I know in business
Family / Friend
Careers Adviser
Business Websites
Business Support Service Teacher / Tutor
2 Business Information Needs 60
Enterprise Education Rep
Who would you go to
Careers advisers feature second in the list as the for Business Advice?
person 50% of young people would go to for 45
advice about setting up in business.
Over half would visit someone they knew that
30
was already in business, or with a family/friend.
It was felt that existing resources catered for
15
those “already engaged” - reflected in the low
usage of business support websites.
0
% of top 3 answers
21

48. Social
networking
for young
business
people?
22

49. Influences on
Enterprise 2
2 Business Information Needs Online Resource
There is a need for a comprehensive but
simple, jargon-busting, site on how to set up
my own business
Young people and teachers suggested
interactive applications and networks for
young enterprising people to share
experiences, be introduced to mentors, learn
from advice
23

50. Influences on
Enterprise 2
2 Business Information Needs Online Resource
There is a need for a comprehensive but
Access to a mentor network appealed more to simple, jargon-busting, site on how to set up
young people - but where do they go for this? my own business
School pupils felt that information on startups Young people and teachers suggested
was more important than access to finance interactive applications and networks for
young enterprising people to share
experiences, be introduced to mentors, learn
from advice
23

51. Influences on
Enterprise 2
2 Business Information Needs Online Resource
There is a need for a comprehensive but
Access to a mentor network appealed more to simple, jargon-busting, site on how to set up
young people - but where do they go for this? my own business
School pupils felt that information on startups Young people and teachers suggested
was more important than access to finance interactive applications and networks for
Case studies seen as less important overall young enterprising people to share
experiences, be introduced to mentors, learn
from advice
23

52. Influences on
Enterprise 2
2 Business Information Needs Online Resource
There is a need for a comprehensive but
Access to a mentor network appealed more to simple, jargon-busting, site on how to set up
young people - but where do they go for this? my own business
School pupils felt that information on startups Young people and teachers suggested
was more important than access to finance interactive applications and networks for
Case studies seen as less important overall young enterprising people to share
experiences, be introduced to mentors, learn
from advice
23

53. Influences on
Enterprise 2
2 Business Information Needs Online Resource
Opportunity
Createis&a signpost a youth-friendly
There need for a comprehensive but
Access to a mentor network appealed more to destination site for enterprising youth:
simple, jargon-busting, site on how to set up
young people - but where do they go for this? my own business
jargon-free & interactive
School pupils felt that information on startups Young people and teachers suggested
was more important than access to finance Create resources and introduce training
interactive applications and networks for
Case studies seen as less important overall for Careers Advisers
young enterprising people to share
experiences, be introduced to mentors, learn
from advice
23

54. Part Two
Frequency Mean Average 212
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
Enterprise Potential Score
24

55. Part Two
Frequency Mean Average 212
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
Enterprise Potential Score
24

56. Part Two
Frequency Mean Average 212
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
EPS1 EPS2 EPS3 EPS4
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
Enterprise Potential Score
24

57. EPS Segmentation
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
25

58. EPS Segmentation
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
25

59. EPS Segmentation
26

60. EPS Segmentation
Enterprise Potential Segments 100
Business Engagement Scale
I run my own business / self-employed and pay VAT 75
I run my own business / self-employed and do not pay VAT
I am in the process of setting up my own business / self-employed
I am thinking about setting up and have spoken to people about it
I have some ideas but have not followed them up
I have some very vague business ideas 50
I have never thought about business ideas or setting up in business
I would never want to set up in business or become self-employed
Higher EPS groups are much more of a 25
target market for BusinessLink services:
however 4 in 10 of the top group have
never looked for Business Information 0
EPS1 EPS2 EPS3 EPS4
26

61. EPS Segmentation
Enterprise Potential Segments
Business Engagement Scale
I run my own business / self-employed and pay VAT
I run my own business / self-employed and do not pay VAT
I am in the process of setting up my own business / self-employed
I am thinking about setting up and have spoken to people about it
I have some ideas but have not followed them up
I have some very vague business ideas
I have never thought about business ideas or setting up in business
I would never want to set up in business or become self-employed
Higher EPS groups are much more of a
target market for BusinessLink services:
however 4 in 10 of the top group have
never looked for Business Information
26

62. EPS Segmentation
27

63. EPS Segmentation
Enterprise Potential Segments 100
Business Aspiration Scale
1 2 3 4 5
75
6 7 8 9 10
50
25
0
EPS1 EPS2 EPS3 EPS4
27

64. EPS Segmentation
Enterprise Potential Segments 100
Business Aspiration Scale
1 2 3 4 5
75
6 7 8 9 10
EPS4 already thinking this is the route they 50
wish to take
EPS3 also highly positive about 25
enterprise
Key Business Link targets
0
EPS1 EPS2 EPS3 EPS4
27

65. EPS Targeting 1
28

66. EPS Targeting 1
Enterprise Potential Segments High EPS Groupings
Influences on Enterprise
EPS3 & 4 have different barriers to entry
than lower segments
Access to Finance a key concern for higher
EP scoring individuals Low EPS Groupings
Lower groups are more risk averse &
worried that their ideas are not good
enough
28

67. EPS Targeting 1
Enterprise Potential Segments High EPS Groupings
Influences on Enterprise
EPS3 & 4 have different barriers to entry
than lower segments
Access to Finance a key concern for higher
EP scoring individuals Low EPS Groupings
Lower groups are more risk averse &
worried that their ideas are not good
enough
Careers advisers key mentors to lower
EPS groups: friends/family for high EPS
28

68. EPS Targeting 1
Enterprise Potential Segments
Opportunity High EPS Groupings
Investigate characteristics of EPS4 (and
Influences on Enterprise EPS3): typologies, skills, media
EPS3 & 4 have different barriers to entry Run the EP scale across the Region’s
than lower segments schools to target future high-flyers and
Access to Finance a key concern for higher
EP scoring individuals streamlineEPS Groupings
Low
their access to resources
Lower groups are more risk averse &
worried that their ideas are not good
enough
Careers advisers key mentors to lower
EPS groups: friends/family for high EPS
28

69. EPS Targeting 2
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
29

70. EPS Targeting 2
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
29

71. EPS Targeting 2
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Employed (16-25s)
School Students (14-16s)
College / 6th Form Students (16-18s)
University Students (18-25s)
NEETs (16-25s)
29

72. EPS Targeting 2
Segmentation & Channel Strategies
Enterprise Potential Segments
Educational & Occupational Segments
Young people in employment register
the highest EP scores
School and College students higher
than University scores
NEETs register the lowest scores
30

73. EPS Targeting 2
Segmentation & Channel Strategies
Business Aspiration Scale
Does FE/HE take the edge off enterprise?
School and Employed groups most interested
in the choice of enterprise in the future
University students have significantly lower high
enterprise aspiration (even lower than NEET)
College students also seem to be on “career
path” and do not consider enterprise as a
serious option
1-4 5-7 8-10
31

74. EPS Targeting 2
Segmentation & Channel Strategies 100
Business Aspiration Scale
75
Does FE/HE take the edge off enterprise?
50
School and Employed groups most interested
in the choice of enterprise in the future
University students have significantly lower high 25
enterprise aspiration (even lower than NEET)
College students also seem to be on “career 0
path” and do not consider enterprise as a Employed Uni NEET College School
serious option
1-4 5-7 8-10
31

75. EPS Targeting 2
Segmentation & Channel Strategies
Business Aspiration Scale
Does FE/HE take the edge off enterprise?
School and Employed groups most interested
in the choice of enterprise in the future
University students have significantly lower high
enterprise aspiration (even lower than NEET)
College students also seem to be on “career
path” and do not consider enterprise as a
serious option
1-4 5-7 8-10
31

76. EPS Targeting 2
Segmentation & Channel Strategies
Business Engagement Scale
Employed grouping has more ideas, more
activity in the enterprise arena than any other
grouping
Schools and colleges have relatively high (over
20%) proportions of people with ideas who are
beginning to talk with others about enterprise
University grouping much less interested in
self-employment as a route (15% scored 8-10)
Unexplored ideas found in every group I would never want to set up in business or become self-employed
I have some very vague business ideas
I have never thought about business ideas or setting up in business
I have some ideas but have not followed them up
I am thinking about setting up and have spoken to people about it I am in the process of setting up my own business / self-employed
I run my own business / self-employed and do not pay VAT I run my own business / self-employed and pay VAT
32

77. EPS Targeting 2
Segmentation & Channel Strategies 100
Business Engagement Scale 75
Employed grouping has more ideas, more
activity in the enterprise arena than any other
grouping 50
Schools and colleges have relatively high (over
20%) proportions of people with ideas who are 25
beginning to talk with others about enterprise
University grouping much less interested in
self-employment as a route (15% scored 8-10) 0
Employed Uni NEET College School
Unexplored ideas found in every group I would never want to set up in business or become self-employed
I have some very vague business ideas
I have never thought about business ideas or setting up in business
I have some ideas but have not followed them up
I am thinking about setting up and have spoken to people about it I am in the process of setting up my own business / self-employed
I run my own business / self-employed and do not pay VAT I run my own business / self-employed and pay VAT
32

78. Targeting 2
Summary
Key stage to harness entrepreneurial
expectations is at School
Employed grouping has highest engagement
with business, most ideas, highest potential to
progress with help
University languishing in lack of aspiration, but
with high potential, and more EPS4 characteristics
33

79. Targeting 2
Summary Opportunity
Key stage to harness entrepreneurial Engage more directly with school pupils
expectations is at School in the early years and present enterprise
Employed grouping has highest engagement
as a “real” alternative to FE/HE routes
with business, most ideas, highest potential to
progress with help Focus on colleges as centres of
University languishing in lack of aspiration, but Enterprise: signpost this as the pathway
with high potential, and more EPS4 characteristics for entrepreneurs
33

80. College / Enterprise Potential
Joint second highest score (212) and second largest slice of EPS4
6th Form Business Aspiration & Engagement
Second largest engagement factor: 2 in 5 have vague ideas; 1 in 5
are exploring ideas; and less than 1 in 10 exclude business as an
Students option. However, their aspirations are less than those in school or
employment, implying a loss of interest, and in spite of high
(16-18s) potential and many ideas.
Perceived Barriers
Risk and “knowing how to get started” are less of an issue here,
but money resurfaces as a concern (perhaps linked to risk,
Opportunities unconsciously)
Engage tutors/teachers/careers advisers with key enterprise
Information Needs
messages: provide resources
Business websites and family and friends are the main sources of
Direct online resources to those in FE to encourage engagement information. Access to finance, business planning information and
and widen horizons: educate about business opportunities in a mentor network are most needed. 60% of those who have never
each subject area
looked for information see Careers Advisers as a key sources
Provide more directive enterprise education for 6th forms and
BusinessLink
colleges
High awareness (44%) but in spite of many ideas, little contact
(12%)
34

81. Enterprise Potential
University Below average levels of EP (210), nonetheless one of the highest
proportions of the highest potential group (EPS4)
Students Business Aspiration & Engagement
Very low likelihood to have business ideas: 20% have had ideas
but never followed them up; 30% have never had any ideas; 10%
(18-25s) never want to involved in enterprise. 2nd lowest aspiration level.
Perceived Barriers
Money less of a barrier - but highest level of concern is around risk.
Career and academic requirements may interfere with other
aspirations.
Opportunities Information Needs
Reduce focus on Universities as centres for Entrepreneurship? Business websites are as important as careers advisers, and
Abandon efforts in preference to other areas?
networks of mentors are more highly desired, as well as business
Understand more about Enterprise opportunities for University planning. For those in EPS4 groupings, access to finance is a
students: eg business modules within academic courses particular motivator.
Recruit EPS4 students for Business Clubs, incubator units, and
BusinessLink
networking opportunities
Highest awareness but almost as low a usage as NEETs: 5%.
53% have never heard of BusinessLink
35

82. Summary Recommendations
OVERALL
Create Enterprise Education Scale: target resources
effectively at correct stages: also at higher EPS scores
Improve online resources for young people: create
interactive modules & (mentor) support networks:
“MySpace for MyBusiness”
Careers Advisers are key signposts for students: may
require more resources, training, signposts for students
Colleges as key centres to provide a pathway for
entrepreneurs: signpost & resaource
36

83. What if we put them into action?
Frequency Mean Average 212
Higher Enterprise Potential
More Entrepreneurs
More targeted programmes to
educate young people
Better resources to inspire and
support their ideas
Direct help from those close to them
Signposted practical college courses
Enterprise Potential Score
37

84. What if we put them into action?
Frequency Mean Average 212
Higher Enterprise Potential
More Entrepreneurs
More targeted programmes to
educate young people
Better resources to inspire and
support their ideas
Direct help from those close to them
Signposted practical college courses
Enterprise Potential Score
37

85. What if we put them into action?
Frequency Mean Average 212
Higher Enterprise Potential
More Entrepreneurs
Evaluation
More targeted programmes to
educate young people
Better resources to inspire and
support their ideas
Direct help from those close to them
Signposted practical college courses
Enterprise Potential Score
37

86. Enterprise Network
Ongoing Database for Communications
Online Interface and Presentation
Easy Access for YPEF, Partners, Schools
Updated whenever, wherever (not by whoever!)
Potential for staffroom, groups, networks
38

87. 39

88. YPEF Research
200 schools across Yorkshire & the Humber
200 Enterprise Champions interviewed
Enterprise Education tracking
Regional comparisons
Database of Enterprise Coordinators
40

89. Enterprise Education
Delivery External In-House
In your opinion, what percentage of
your school’s Enterprise Education
is developed and delivered in-house
and what percentage is developed
and delivered using external delivery
organisations / partners?
41

90. Enterprise Education
Delivery External In-House
In your opinion, what percentage of
your school’s Enterprise Education 30%
is developed and delivered in-house
and what percentage is developed
and delivered using external delivery 70%
organisations / partners?
41

91. 1 = No impact
2
3
Enterprise Education Impact 4
5 = High impact
In your opinion, what percentage of
your school’s Enterprise Education
is developed and delivered in-house
and what percentage is developed
and delivered using external delivery
organisations / partners?
Motivation Motivation Attainment Behaviour in Attendance Preparation
of students of staff levels school / college levels for life
42

92. 1 = No impact
2
3
Enterprise Education Impact 4
5 = High impact
50
45
44
In your opinion, 41
what percentage of
42
40
your 32
school’s Enterprise Education 35 36 37.5
31
is developed and delivered in-house 28
25
25
and what percentage is developed
20 20
and delivered using external delivery
19
17
18
16
13 16
12 12.5
organisations / partners?
10
8
11
7
5
0
3
2 2
Motivation Motivation Attainment Behaviour in Attendance Preparation
of students of staff levels school / college levels for life
42

93. 1 = No contribution at all
2
3
Enterprise Education Impact 4
5 = Great contribution
In your opinion, what percentage of
your school’s Enterprise Education
is developed and delivered in-house
and what percentage is developed
and delivered using external delivery
organisations / partners?
Increasing business Increasing Raising aspirations of Encouraging young Influencing career
and economic employability / pupils / students people to consider choices
understanding enterprise skills setting up business
43

94. 1 = No contribution at all
2
3
Enterprise Education Impact 4
5 = Great contribution
50
In your opinion, what percentage of
your school’s Enterprise Education 37.5
is developed and delivered in-house
25
and what percentage is developed
and delivered using external delivery
12.5
organisations / partners?
0
Increasing business Increasing Raising aspirations of Encouraging young Influencing career
and economic employability / pupils / students people to consider choices
understanding enterprise skills setting up business
43

95. College Hub
Self-evaluation Survey for Colleges
80 Qs max, 8 sections
5-10 people from each college can participate
Points system to compare across college network
Sharing of Best Practice online
44

96. 45

97. 46

98. 47

99. 48

100. great potential
integrated youth research & communications
49