Talk given by Rob Boynes at our Get the SWAG on! event in Paris, join us IRL next time! http://swag.thefamily.co

1. Beyond the page.
Beyond responsive.
@robboynes

2. story user

3. story user

6. No Publishers at launch.

7. No Publishers at launch.

9. Nov 2013. Place Pins.

10. Nov 2013. Place Pins.

11. Apr 2014. Guided Search.

12. Jun 2014. 1+ Billion Place Pins.
300+ territories.

13. World’s biggest travel publisher.
Simple pivot. Big data. Big network.

14. I/O

15. INPUT.
OUTPUT.

16. story

17. 1. A story can exist in multiple timelines,
contexts and networks at the same time.
2. A story has to communicate itself in any
social network.
3. The business model is built into the
individual story and the metrics tracked.

21. GPS

23. 4. Content isn’t siloed by print sections.
5. Taxonomy is only by time and relevance.
6. Always a digital first product.

25. curation

26. curation
wtf?

32. Kind of.

39. Trust + Time = Relevance

40. Mobile 1st

41. 0
150
300
450
600
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Consumer PCs Tablets Mobile
Source: Enders Analysis
Global annual unit sales (m)

47. Bootstrap

48. And everything
looks the same.

49. And everything
looks the same.

50. And everything
looks the same.

51. So…

52. Humanist web design.

53. The Responsive Elements.The Responsive Elements.
A blueprint for the human web.

54. Technical.
Platform. Breakpoint.

56. Ambient.
Location. Time. Weather.

57. Opéra Passy Paris Nord

58. Opéra Passy Paris Nord

59. 9.00 13.00 19.00

61. User metrics.
Duration of visit. Frequency of visit.
Desire lines of the user.

63. Editorial.
Curation. Storytelling. Hierarchies.

65. Content.
Content type. Medium. Mood.
Time. Trust. Relevance.

66. time
trust

67. Share.
Follows. Aggregations. Trending.
Relationships between users.
Keywords. Input / Output.

69. Repeat Sessions.
Related content. Advertising.
User accounts. On-boarding.
Algorithms.

70. Don’t just feed
me oranges.

71. API.
Inputs. Outputs. Cards. Plugins.

73. So…

74. Responsive + Human

75. = ?

76. @robboynes
Merci