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1. how to sell more on
Udemy

2. Where does this strategy come from?
1. Experience
2. Research
3. Common Sense –but because this is the least
common of all senses, I will break it down for you.

3. Do I need to do all of this?
• Yes, if you can ☺ If you have the availability to do
all of this, you will sell more. Guaranteed.
• No. If you have limited availability (like me),
prioritize and focus on the strategies that would
work best for YOU!

4. Are these strategies in order of
importance?
• No, not really.
• If you use any of them wisely, you will sell more.
• If you combine them, even better.
• And if you use them all, you will hit a home run.
As in you will make more money.

5. So let’s get started

6. #1 Create Courses
People Actually Need
(high demand)

7. #2 Create Courses with
High Demand and Low
Offering
(less competition)

8. #3 Focus on Content
Quality and Delivery not
Quantity

9. #4 Use Udemy's
Promotional
Announcements

10. #5 Use Mailchimp to
Make Your Own
Announcements

11. #6 Drive More Traffic To
Your Courses with a
Youtube Channel

12. #7 Drive More Traffic To
Your Courses with
Instagram

13. #8 Drive More Traffic To
Your Courses with
Facebook

14. #9 Drive More Traffic To
Your Courses with Periscope

15. #10 Drive More Traffic
To Your Courses with
Twitter

16. #11 Invest in Advertising with
Google Adwords

17. #12 Drive More Traffic To
Your Courses with a Website

18. #13 Drive More Traffic To
Your Courses by Blogging
(it's Free)

19. #14 Drive More Traffic To
Your Courses by Podcasting

20. #15 Drive More Traffic To
Your Courses with Slideshare

21. You’re in an example of
that right now ☺

22. #16 Drive More Traffic
To Your Courses with
Patreon

23. #17 Implement Guerrilla
Marketing Tactics

24. #18 Go Old School: Print
Flyers and Distribute
them in your
Neighborhood

25. #19 Get Others to
Promote Your Courses

26. #20 Opt In to All of
Udemy's Marketing
Programs

27. #21 Price Your Courses
Higher
When Udemy Discounts them, the discount will appear higher
to potential students

28. #22 Benchmark with
Top Selling Instructors,
Analyze What They Do

29. #23 Perform Due
Diligence, Research
Your Competition
(Direct Competitors)

30. #24 Read the Viral Loop

31. #25 Read The Startup of
You

32. #26 Read Blogs About
How to Sell More
Courses

33. #27 Watch Videos
About How to Sell More
Courses

34. #28 Launch More
Courses

35. #29 Launch Courses
Faster, the Agile Way!

36. Take this Agile course

37. #30 Cross Promote
Courses

38. #31 Create Engaging
Promotional Videos
(create them or get them created)

39. #32 Use Amazing
Course Pictures
(buy them)

40. #33 Add Closed
Captioning

41. #34 Add Subtitles in Other
Languages Using the
Same Content!

42. #35 Listen to Your
Students

43. #36 Listen to Other
Instructors

44. #37 Add a Bonus
Lecture to all of your
Courses

45. #38 Optimize Your
Courses with Udemy
SEO

46. Take this Udemy SEO course

47. #39 Use Email Marketing &
Marketing Automation

48. Take this Marketing course

49. #40 Study & Apply Agile
Principles

50. Take this Agile course

51. #41 Study & Apply Lean
Startup Principles

52. #42 Perform a Weekly or
Fortnightly Hansei

53. #43 Perform a Weekly or
Fortnightly Retrospective

54. #44 Drive More Traffic
To Your Courses with
Flipboard

55. Here’s an example:

56. #45 Drive More Traffic To
Your Courses with
LinkedIn

57. #46 Create Free Events
with Eventbrite
(e.g. Webinars)

58. #47 Word of Mouth

59. #48 Leverage on Your
Network

60. #49 Become a Speaker
(at events, Universities,
Schools, etc.)

61. #50 Write Books

62. #51 Develop the
Mentality of Every Day is
Day 1
Read about this principle from Amazon, it’s one of their success factors

63. #52 Spend Less Time
Watching TV

64. #53 Participate in
Facebook Groups that
relate to the topic you
teach

65. #54 Add your Coupon
Codes in
Ureducation.com

66. #55 Watch Youtube
Videos on Sales & How
to Sell More

67. #56 Watch Youtube
Videos on Marketing
and How to Market

68. #57 Identify Market
Trends and Teach About
Them

69. #58 Review and Analyze
Udemy Stats

70. #59 Master Udemy's
Insights Tool

71. #60 Develop Your
Brand

72. Take this Startup course

73. #61 Find a Mentor with
Experience in Online
Teaching

74. #62 Create a Course
with Another Instructor
(Become a Co-Instructor)

75. #63 Answer Questions
in Quora

76. #64 Join
theonlineteachers.club

77. #65 Participate in
Udemy’s Facebook
Groups

78. #66 Build a Tribe

79. #67 Build Your Brand

80. #68 Develop Your Public
Speaking Skills

81. #69 Get Interviewed

82. #70 Interview People

83. #71 Get Your Courses
on Udemy for Business

84. #72 Update Your
Courses Regularly

85. #72 Provide Value to
Your Students
Unique Value Proposition, Useful Tools, etc.

86. #73 Build an Email List &
Market to Them

87. #74 Become a
Consultant

88. #74 Become a Thought
Leader

89. What else do I need to sell more?
1. You need to invest time.
2. You need to invest effort and most importantly,
3. You need to invest money too! Yes, money! If you’re
not even willing to invest a dollar in learning how to
sell more, you don’t deserve to sell more. It’s a hard
truth, but it’s true, trust me.

90. Did I already mention you
should take all of these
courses?

91. Take this Udemy SEO course

92. Take this Agile course

93. Take this Marketing course

94. Take this Startup course

95. Why?

96. Because all of them will
help you sell more!

97. Seriously, trust me.

98. But shouldn’t I be worried
about you?

99. Aren’t you my competitor?

100. Any why should I
help you?

101. Well…
1. I don’t really see you as a competitor, I see you more as
a Udemy brother (or sista).
2. If you sell more, Udemy grows; if Udemy grows, I grow, I
sell more. It’s a win-win.
3. I like helping people. But seriously, why? Just because…
(seriously), I enjoy it ☺

102. Good luck!