Delphique 2013 14 - compendium

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TABLE OF CONTENTS
ABOUT MDI GURGAON .......................................................................................................4
ABOUT DELPHIQUE ...........................................................................................................5
THE SECRETARY’S NOTE ....................................................................................................6
ACKNOWLEDGMENTS.........................................................................................................7
DELPHIQUE 2013-14 ........................................................................................................8
INAUGURATION .................................................................................................................9
DAY 1 ............................................................................................................................11
1. IBM, HR ANALYTICS.....................................................................................................12
2. WESTERN UNION, FINANCE - OPERATIONS......................................................................16
DAY 2 ............................................................................................................................18
3. EVALUESERVE, IT-ANALYTICS ........................................................................................19
4. PRICEWATERHOUSECOOPERS ANALYTICS ......................................................................22
5. FORTIS, HR HEALTHCARE ............................................................................................27
Day 3 ............................................................................................................................30
6. BRITANNICA ENCYCLOPAEDIA MARKETING .....................................................................31
7. EXCHANGE4MEDIA, COMMUNICATION............................................................................35
VINCENZA – B-PLAN COMPETITION .................................................................................41
VALEDICTORY CEREMONY ................................................................................................44
TESTIMONIALS................................................................................................................45
MEDIA COVERAGE ...........................................................................................................47
TEAM DELPHIQUE 2013-14..............................................................................................49
DELPHIQUE MEMBER PROFILES........................................................................................51
DELPHIQUE 2014-15 ......................................................................................................53

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ABOUT MDI GURGAON
Established in 1973, Management Development Institute (MDI) Gurgaon is one of the premier business schools
of India. Over 40 years, MDI has carved a unique position for itself in delivering management education to both
executives and graduate students. Located in a picturesque, serene, 40 acre campus, it provides just the right
environment to step away from the mundane world to quietly imbibe, peacefully introspect, and ultimately
learn. With Gurgaon emerging as the choice destination of the corporate world, MDI provides the added
advantage to its community and the corporate world.
MDI has three post-graduate programmes of management, human resource and international management,
four programmes for executives and two doctoral programmes. The B-school has the country’s largest
exchange programme and is the first to launch an International summer university. It is also the first B-School in
India to be internationally accredited by AMBA (Association of MBAs), UK.
MDI makes significant contributions in both the academic and corporate worlds through its incisive research
and through its training programs thus translating best practices from academia to industry. It has more than
70 full time and 105 visiting faculty of National and International acclaim. Faculty members have maintained
their area of focus on certain topics and have established their expertise and credence in the area.
MDI has constantly endeavoured to grow and consolidate its global network. It has focused on designing
practice oriented learning and a contemporary industry-focused curriculum, driven by our strong corporate
interface. This unique blend of MDI's global perspective and industry linkage contribute to bringing best
practices to corporate, through training programs and action-centric research. With these efforts, MDI is
consistently ranked among top 10 B-Schools in India. We are committed towards creating a community which
is vibrant and which provides a lifelong learning experience and professional development.

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ABOUT DELPHIQUE
Delphique is MDI’s National Management Convention hosted every year. The name has been derived from the
‘Delphi’ method, which is used by experts for forecasting and decision making. In the 18th year now, Delphique
is India’s only B-school event which focuses on strong research in various domains of management.
The convention brings together more than 70 corporate leaders from different management backgrounds and
thus ensures an enriching learning experience for all involved. It is the Perfect platform for people from the
Industry (knowledge partners and panellists), academia and the student community to interact and discuss
their perspectives regarding various issues in all the different verticals of management.
Famously known as the Red Carpet event of MDI, Delphique is a confluence of three events:
Research Panel Discussions – Stalwarts from the industry, eminent faculty and the brightest young minds
exchange ideas and critically evaluate various issues pertaining to several domains like Marketing, Finance,
Operations, Analytics, Communications etc.. The quality of research is ensured by domain-specialist faculty who
provide mentor-ship to the students. To increase the value of the research, there is a high profile panel
discussion on the research by experienced industry practitioners.
Vincenza – A Business Plan competition to promote spirit of entrepreneurship among students, under the
watchful eye of experts and interested investors.
Cerebro – Cerebro is the National Case Study Challenge. This competition has been designed to give students
real life cases of well-known companies in the industry and see what perspectives students of India’s best B-
School minds can give.
As a student-driven initiative, Delphique offers a unique platform for comprehensive corporate interaction and
access to research on contemporary business issues through engaging panel discussions, merging theory and
practice in a way very few forums do.

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THE SECRETARY’S NOTE
Now it’s my turn to share the deep thoughts down my heart.
45 corporate delegates from top ranks of 32 organizations came to Delphique 2013
– 14. 76 students conducted research for the eight panels. All these projects
involved extensive primary research and the sample size achieved in the amount of
time given is absolutely mind boggling. To cite an example, Team Britannica
interviewed more than 50 schools with a sample size bigger than 5500. All our
Knowledge partners and panellists are not just happy but delighted. The panel
discussions saw interesting perspectives which stimulated challenging questions
from audience and I’m sure it must have been a wonderful learning experience for
the students at MDI.
Delphique 2013 - 14 stands as a testimony of words from the Convention mentor
Prof. Gita Bajaj “At MDI, anything is possible. There is tremendous potential that can
create wonders with constructive collaboration and dedicated determination to achieve”.
We thank our sponsors Jindal Power - Title sponsor, Powergrid – Associate sponsor for supporting us in the
convention. Then, we thank our Knowledge Partners Britannica, Western Union, IBM, Deloitte, Evalueserve,
PwC, Fortis and Exchange4media, who not only provided us with the research projects to work on, but also
have given us the guidance and the resources for the research teams to work on and helped us conduct this
convention successfully and meaningfully. We also thank our case study partner Cognizant and B-plan partners
MyBox, IAN, 91Springboard and Sternfisher Media partners – Businessworld, MBAClubIndia, KnowAfest and
Twenty19.com and Merchandise partner Logo Impressions for supporting us.
I take this opportunity to thank all our corporate delegates who despite being in high profile positions and tight
schedules have taken out time for Delphique. Their insights and contribution is what Delphi method stands for
and that is what makes Delphique a success. When a toddler learns to walk, he needs a helping hand to hold
on. At MDI, our helping hand is no one but our faculty mentors. Despite having a hectic workload, they have
taken out time for guiding our research teams. We also thank our alumni who helped us reach some of the
eminent panellists who visited Delphique this year. Their tremendous efforts are commendable.
These thoughts are coupled with the 50 voices which worked round the clock, facing several hurdles, several
dilemmas, sacrifices, and moments of joy and moments of sadness. Every day was a challenge and every
moment was filled with excitement in the last six months. I met some of the most wonderful persons in my life
and I can never forget the experience of working with this team. This team created wonders in record time and
I need not explicitly speak about that. Congratulations Team Delphique on that and I’m very confident that you
can take it to a greater horizon next year!
One and half years ago, on 27th June, I wondered what I would take away from here during my induction week.
Today I’m proud to say that I’ll be taking a lifetime memory – Dephique 2013-14.
Signing off – Santosh Garbham, Secretary, Delphique 2013 -14

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ACKNOWLEDGMENTS
Success is never achieved alone. It is achieved only through the combination of team efforts and support and
motivation of the people around them. For the success of Delphique 2013-14, we would like to thank each and
every person who has contributed in making this event the success it was.
We deeply appreciate the constant support given by the Director Sir, Prof. Mukul Gupta and thank him for
encouraging us to go ahead with all our endeavours. Any talk of encouragement is incomplete if we don't thank
the Dean, Prof. Ashok Panjwani, who constantly motivated us.
The guidance and wisdom of a lot more experienced person is invaluable while handling an event of such a
huge magnitude. We thank Prof Gita Bajaj, our convention mentor, for the concern and involvement she has
shown towards the event. It's not untrue to say we would have had a tough time organizing this entire event
without her knack for spotting loopholes and her meticulous planning.
We were constantly encouraged by Prof. Anil Anand Pathak, Chairperson, Students Affairs for organising the
student driven event. We can't thank him enough, for the interest he has shown in the event, and for being
always ready to take time out for us.
We would also like to thank all the faculty mentors who were always there for the students, constantly guiding
and supporting them during their research.
Professor Jyotsna Bhatnagar Professor P C Biswal
Professor Meeta Dasgupta Professor N P Singh
Professor Sajal Ghosh Professor Ritu Srivastava
Professor Kirti Sharma
We would also like to thank the panellists for having agreed to come over and share their insights regarding the
functioning of corporate entities, and the sponsors for showing their complete trust in the institute. All these in
conjunction with the effort of the students helped in the making the event a grand success.

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DELPHIQUE 2013-14
The 17th edition of MDI’s flagship National Management Convention, Delphique, was held between 3rd
and
5th
January, 2014, on the theme Humanitatis Obsequim, which means “Service to Humanity”. The three day
convention is a confluence of three events – The Knowledge Panel discussions, Vincenza – A Business Plan
competition cum mentorship programme and Cerebro - A National case study competition on “Entry Strategy
for Wealth Management Firm in India”.
Delphique 2013-14 got extensive corporate participation from knowledge partners such as
PricewaterhouseCoopers, Western Union, IBM, Fortis, Encyclopaedia Britannica, Evalueserve and
Exchange4Media. With topics ranging from the Analytics and its impact on employee engagement and
employee retention to Greening Advertising in Media and Entertainment, the presentations of student research
and the subsequent discussions by industry practitioners redefined our points of view. Industry stalwarts from
BCG, GE, Ernst & Young, Facebook, Axis Capital, JWT, AON Hewitt, Facebook, Aricent, AbsolutData, Times OOH
and Group M discussed on the research topics and the issues faced by the industry.
The case study competition Cerebro partnered with Cognizant with a case on Entry Strategy for Wealth
Management Firm in India. It saw participation from over 300 teams and finally IMT Ghaziabad, MDI Gurgaon
and IIM Kozhikode bagging the top three positions respectively. The b-plan competition Vincenza partnered
with Indian Angel Network, 91 Springboard, Sternfisher and My Box. The competition received over 100
submissions and saw ISB Hyderabad bagging the first position.
The convention also witnessed support from giants like Jindal Power, Powergrid and Coca-Cola. It got extensive
coverage in Hindustan Times, Hindu Business Line and Business World. Other media partners such as Impact,
MBAclubindia, Twenty19, Knowafest and CoolAvenues also covered the event.
In such a way, we students at MDI are aspiring to be the budding managers of tomorrow; to learn business
practices and implement them in the best possible way. And this industry interaction and mentorship helps us
to imbibe the learnings fruitfully.

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INAUGURATION
The inauguration was presided over by Prof. Mukul Gupta (Director) and Chief Guest - Mrs. Renana Jhabvala,
Padma Shri awardee and Chairperson of SEWA (Self-Employed Women’s Association), who spoke of the dire
need for economic prosperity, but not at the cost of unruly competition. Co-operation, she said, has to be the
key driver for this change. The ceremony was also graced by Prof. Gita Bajaj (Chairperson, PGPM), Prof. Jyotsna
Bhatnagar (Chairperson, PGP-HRM), and Prof. Anil Anand Pathak (Chair, Student Affairs).
Chief Guest
Ms. Renana Jhabvala
A Padma Shri award winner and Chairperson of SEWA, Self-Employed Women's
Association, Ma'am has been extensively involved in policy issues relating to
poor women and the informal-economy. She was instrumental in forming
SEWA Bharat a National Federation of SEWAs now in nine states of India and is
presently President, SEWA Bharat. She initiated SEWA in Delhi 2000 and is
Founder of SEWA Delhi.
She has been active at the international level & represented SEWA at the
International Labour Organisation (ILO) and other international forums. At the
South Asia level she was instrumental in forming Home Net South Asia bringing
together organisations in South Asian countries. She is one of the founders of
WIEGO (Women in Informal Employment and Organizing) based at Harvard
University, USA.
Ma’am has been active in many Government committees and task forces which
have formulated policies ranging from National Policy for Street vendors to the
Law for Social Security of Unorganised Workers.
At present she is Member, Prime Minister's National Skill Development Council
and Member, Steering Committee on Urbanization, Indian Planning
Commission.

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Prof. Mukul Gupta
Director, MDI
Dr. Mukul Gupta has been with MDI since 2000 as a Professor of Marketing and
has held various administrative positions, heading every academic activity at
some point in time. It was under his leadership that MDI had become the
largest provider for Executive Education amongst all business schools in India
and the best globally networked Business School in India. In 2012, he was
inducted on the panel of international assessors for global AMBA accreditation.
He is a member of the Executive Board of AMDISA (Association of Management
Development Institutions in South Asia) for 2013-15. He is also a member of
the SAQS (South Asian Quality Assurance System for management education
institutions in the South Asia Region) Council.
He serves as a member of the Technical Advisory Committee, Department of
Scientific and Industrial Research, Ministry of Science and Technology,
Government of India.
He has international consulting experience and has been a member of various
policy and academic bodies like Board, I2E (Idea to Execution) Sawyer Business
School, Suffolk University, Boston, USA, Advisory Board, Programs in
Healthcare Management & Insurance Studies, School of Business, University of
Connecticut, USA, Jury, New Product Innovation Competition, Suffolk
University’s Business School, Boston, USA (2008 & 2009).
Prof. Gita Bajaj
Delphique Convenor
Dr. Bajaj is a Ph.D. (Business Administration) from AMU and an E & C engineer
(with distinction) from Thapar Institute of Engineering & Technology, Patiala. In
2010, she completed GCPCL at Harvard Business School, Boston USA and is an
HBS Affiliate.
Dr Bajaj is a licensed Practitioner of Neuro Linguistics Programming (NLP). She
is a prolific writer and along with a colleague, she was bestowed a Gold Medal
for writing the Best Case All India in the ISB IVEY Case Writing Competition
2010. Prior to joining MDI in 2003, she worked in the industry for 12 years. Her
assignment with the Hindustan Times was as the Editor HT Horizons and HT
Careers . Before that she worked with The Pioneer newspaper.
She is a member of the Board of Studies, All India Management Association
(AIMA)-CME. She is on the Advisory Panel of the Area of Business
Communication at the Fortune Institute of International Business (FIIB) and a
member of the Curriculum Development Body for School of Media Studies at
IGNOU.

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DAY 1
The business end of the convention started off with knowledge partners IBM and Western Union conducting
their respective panel discussions.
The HR panel, in association with Knowledge Partner IBM, discussed “HR Analytics and its impact on employee
engagement & employee retention.” The team presented its research on understanding HR analytics with a
recommended plan of action.
The Finance and Operations Knowledge Partner for Delphique 2013 was Western Union. The topic was
‘Creating Financial Inclusion through Socially Innovative Products and Changes required in the Existing BFSI
Infrastructure and Regulatory Framework of India’. A team of 6 students presented its research conducted
over a period of 2 months.
Prof. Anil Anand Pathak
Chairperson,
Student Affairs
Prof. Pathak has taught at Post Graduate Department of Psychology and
Department of Business Management¸ Nagpur University¸ Nagpur for over
four years. He has also taught at FORE School of Management¸ for over two
and a half years. Teaching at MDI from past five years. In all over 11½ years
of teaching experience.
He has a consulting experience in companies such as SPMCIL (Security
Printing & Minting Corporation of India Ltd.) New Delhi, IPCL¸ IPGCL. He is a
part of consulting team at FSM¸ New Delhi for Designing Psychometric test
for MUL.
His areas of interest include Behavioural Training¸ Careers in Organization¸
Personality¸ Survey Research and Psychological testing. He has conducted
numerous training programs on behavioural aspects of management for
companies such as McDonalds, Coca-Cola, Fortis Healthcare Ltd.¸ JK Group¸
Apollo Tyres¸ Bank of Baroda¸ Power Grid ¸ Bharat Electronics Ltd.¸ Asea
Brown Boveri¸ LIC, NIC¸ ONGC¸ IOCL¸ Nestle¸ NHPC.

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1. IBM, HR ANALYTICS
Discussion Topic
Analytics and its impact on employee engagement and employee retention
Panelists
Prof. Jyotsna
Bhatnagar,
Human Relations,
MDI Gurgaon
Prof. (Dr.) Jyotsna Bhatnagar is an Associate Professor in Human Resource
Management at Management Development Institute Gurgaon. Elected Board
of Governor for Asia Academy of Management, Asia Representative from India
affiliated to Academy of Management, USA: Treasurer, Indian Academy of
Management, affiliated to Indian Academy of Management, USA. In 2010 -
HBS affiliate. A Masters in Psychology from Lucknow University, she is a PhD
from Indian Institute of Technology¸ New Delhi. She launched her academic
career at IIM - Ahmedabad in 1990¸ and has over fifteen years of corporate
and academic experience. With MDI, since, 2004, Jyotsna offers Talent
Management¸ HRM, SHRM and HRIS modules at MDI. At MDI, Jyotsna
received the Best Faculty Award, Students Choice-PGHR-2011; Excellence in
Teaching Award-2008¸ The Best Faculty award students’ choice (PG 2004-
2006). Best Research Paper for Practical Implications¸ 2009-Emerald Literati¸
UK at AOM Conference, Montréal, Canada, 2010.
Mr. Sushant Upadhyay,
Partner & CCO, Aon
Hewitt
He has done his MBA from the Indian Institute of Foreign Trade and his B.E
degree from the Delhi College of Engineering. At AON Hewitt, he started his
career as a Sales & Accounts Leader for the Asia Pacific region. He quickly rose
through the ranks to become a Client Development Leader (China and India)
and eventually Partner, a position he has held now for the last 2 years. Prior to
AON Hewitt, he has worked with Dr. Reddy’s Labs and Lurgi, Inc.

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Mr. Manoj Varghese,
Director, Facebook
He joined Facebook India in 2010. He is an engineer from the prestigious NIT
Calicut while specializing in Electronics and Communication. He did his MBA
from XLRI in 1997 and specialized in HR and Industrial Relations. Prior to
Facebook, he has worked as HR Director (Japan and Asia Pacific) for Google and
has some previous experience as the HR Director (India). He also had a two
year stint at Dell and a stint at Infosys before that.
Mr. Raj Nehru,
Associate Director,
IBM
Mr. Nehru has held many leadership roles in HR in IBM, since he joined in 2005.
Before that he has worked for about 10 years in Anand Group. At present, he
serves as India Business HR Leader at Concentrix : Synex Corporation after
divestment of Global Customer Support Business to Synex Corporation
worldwide
Mr. Rajnish Datta,
Senior President &
Head-Human Capital
Management,
Yes Bank
Mr. Rajnish Datta serves as Senior President of Retail Branch & Business
Banking - Human Capital Management at YES BANK Limited since April 2010.
Mr. Datta served as Country Head, Retail Assets of Yes Bank since May 2006.
Prior to joining Yes Bank, Mr. Datta was with American Express Services India
as Executive Director. At AMEX, Mr. Datta was responsible for managing
distribution for various products and interacting with the Personal and Small
Business Lending teams to maximize synergies. He has done his education from
MIT, Manipal and IMT, Ghaziabad.

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Panel Discussion
HR leaders have to start attacking business outcomes versus trying to improve an employee engagement score
or increase participation rates on their initiatives. The proper implementation of analytics is a key initiative to
making HR a strategic function in any organization
As an organization’s data environment improves, analysts can look for patterns in HR data that can help
companies improve areas related to hiring or attrition, or pinpoint areas where labor related savings can be
found. Improving performance in of the employee lifecycle specific areas can produce impressive financial
results.
HR Metrics & Analytics: Use & Impact
1. Organizations with data that shows the business impact of HR practices report they are much more likely to
be a strategic partner than those organizations that do not have such data.
2. Organizations with measures of the effectiveness of HR practices targeted toward the workforce show a
significant difference in comparison to those who do not. Those organizations that can measure the impact and
effectiveness of their HR practices on the workforce are more likely to be strategic partners than are those that
cannot.
Ideas in Practice
Google
 People Analytics Team reports to the VP & has a representative in each HR function.
 Developed a Mathematical algorithm to predict which employees may become a retention problem
 “Project Janus” is an algorithm which for each job family analyzes rejected resumes to check for any top
candidate who may have missed
Wal-Mart
It hires over half a million new associates every year and HR analytics helps it in forecasting manpower needs to
meet annual goals both in terms of number as well as specific competencies, demographics etc.
Facebook
SPSS & Excel used for HR Analytics. People Analytics Team partners with HR Technology Team to build
infrastructure required to collect HR data, offer actionable analysis, interface with businesses to serve their
data needs. Thought leadership on the complete cycle of talent analytics, from sourcing & interviewing
candidates to managing attrition. Evaluate effectiveness of all HR investments such as new hire orientation,
training, compensation, performance management etc.
Role of Social Media
Generating awareness and driving traffic through social media and use analytics to determine which channels
are performing best, and focus your efforts around those. Use analytics determine latest talent trends, policies
across the industry on the basis of their social data, to improve company’s existing practices and communicate

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thereafter increasing and proving ROI- Set up customizable feeds communicating the worth and value of each
employee externally, using the advanced analytics. Using data analytics to track the useful and the positive
information about the employer and filtering out the obstructive details by Social Listening Strategy.
The panel discussed about:
• Understanding HR Analytics & its usage in the present business context
• Exploring diversity of HR Analytics interventions being implemented in leading organizations & their
impact on employee engagement & employee retention
• Plan of action in order to optimally leverage HR Analytics’ potential

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2. WESTERN UNION, FINANCE -
OPERATIONS
Discussion topic
Creating financial inclusion through socially innovative products and changes required
in the existing BFSI Infrastructure and Regulatory framework of India
Panelists
Prof. P C Biswal,
Finance,
MDI Gurgaon
Dr. P. C. Biswal is a Ph.D. from University of Hyderabad. Prior to MDI¸ Dr. Biswal
was working as ICICI Bank BFSI Chair Professor in T. A. Pai Management Institute
(TAPMI) ¸ Manipal. Dr. Biswal has about 8 years of experience in teaching and
research. He has taught various courses in India and abroad in the areas of Risk
Management and Derivatives¸ International Financial Management¸ Investment
Analysis and Portfolio Management¸ Financial Markets and Institutions¸ and
Open Economy Macroeconomics. His research interest is in Risk Management
and Derivatives¸ Commodity Derivatives and Applied Econometrics. Prof Biswal
presented papers in National and International Seminars and Conferences on
various topics. He has published about 10 research papers in various national
and international journals.
Mr. Ravishankar
Pooli, Country
Director, Western
Union
Ravi heads the business for South and West of India and also heads Domestic
Money Transfer for Western Union in India. He has about 18 years of
experience and has worked with leading business groups in India like Xerox,
TATA and Reliance. He has held leadership roles across domains including sales,
business development, customer service and marketing in these companies.
Ravi has been instrumental in launching Domestic Money Transfer for Western
Union in India. Ravi has done his B.Tech from IIT Chennai and MBA from IIM
Bangalore.

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Panel Discussion
For the 2-month duration of the project, students explored the following:
 Domestic Remittance Market – An Overview, Current State of the Market, Top Corridors for Domestic
Remittance – The Top Migration corridors, Top States, Top Cities, etc.
 Business Models of various Domestic Money Transfer – How money is transferred, who are the
Intermediaries, etc. This includes models like Business Correspondent, Cash to Bank, Mobile Wallet and
Third Party Payments.
 Key Players – Who dominate the landscape of Domestic Remittance Market in India
 Future Trends in the Market – How the Market is shaping up in the coming future, What are the
technologies that are reshaping the market and the role of Mobile Phones/Smart phones in the future
Mr. Naved Ashraf,
Senior Country
Manager, Western
Union
Before joining Western Union in 2008, he has worked with Idea Cellular Ltd.,
Tata Teleservices and Hutchison Essar. He has held leadership roles across
domains including sales, business development and marketing in these
companies. He has done his B.Com from University of Lucknow and MBA in
Marketing from Aligarh Muslim University
Mr. Bharat Dua,
Manager –
Production,
Western Union
A Financial Services and ITES/BPO Professional with over 13 years of rich
experience in Remittance Operations domain, with hands-on experience in Core
Operations (Process and Project Management), Key Account Relationship and
Business Management.
Possess expertise in working on multicultural environments with the distinction
of streamlining operations. Deft in swiftly ramping up projects with competent
cross-functional skills and ensuring on-time deliverables. A proactive planner
with expertise in strategic planning, planned execution, account management.
Experience in managing team for better performance and output, one on ones,
appraisals etc.

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The research team studied the RBI guidelines to understand the domestic money transfer market which was
followed by rigorous primary research including interviews of migrant workers, the retail player involved in the
business as well as getting hands on experience with engaging in the money transfer operation. Students also
conducted expert interview from the leading players of this business to get the better insight.
The panel discussed in detail the research done on trends in remittances. At length was spoken was the need
for better branding awareness campaign and how Western Union could differentiate itself from its competitors.
A better customer understanding and innovative product development was seen as the hour. In addition, it was
agreed by the panellists that bargaining power lie with the intermediaries. Mobile wallets, which haven’t taken
off yet as seen as the game changer and panellists discussed how it could drive remittances further. Greater
penetration of players like Western Union was seen as the market was largely concentrated in the top few
cities. Panelists also highlighted that RBI Banking. Guidelines and other regulations have to be developed to
develop the nascent and growing market.
DAY 2
The second day saw three panel discussions with Evalueserve conducting its panel discussion in the morning.
The Analytics panel discussion of Evalueserve was on the topic, “How Are Knowledge Processes Likely To Evolve
in the Next 5-7 Years Due To Technology Advancements?”
The afternoon session started with the Health Care panel, by Fortis. The objective of the panel was to look into
the workings of hospital facility from a management perspective and discuss about the growing importance and
significance of the hospital administrator role. The Finance/Analytics panel with PwC discussed "Combating
fraud in benefits transfer schemes of the government." The panel had a healthy discussion afterwards where
they put forward their suggestions based on their rich experience.

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3. EVALUESERVE, IT-ANALYTICS
Discussion Topic
How are knowledge processes likely to evolve in the next 5-7 years due to technology
advancements?
Panelists
Prof. N P Singh,
Information
Management, MDI
Gurgaon
Prof. N. P. Singh has worked as computer system specialist consultant to
Ministry of Finance¸ Government of Sri Lanka¸ Reviewer to Ministry of Tertiary
Education Government of Sri Lanka, Consultant to Karnataka Milk Federation,
NDDB, North East Council, ATI Washington, etc. He was awarded the Young
Scientist Award by Indian Society of Agricultural Statistics, Junior Research
Fellowship by CSIR and Merit Fellowship by CCS HAU, Hisar and his areas of
Interest are Business Intelligence, Data Warehouse, Data Mining, telecom
Management Optimization Models, Simulation.
Mr. Manoj
Madhusudanan,
Global Head
Operations CAPS,
Evalueserve
Manoj is the Global Head of Operations for Corporate and Professional Services
Business Unit at Evalueserve. He did his engineering from IIT in 1997 and MBA
in Finance and Marketing from XLRI in 2000. Prior to joining Evalueserve in
2004, Manoj served as a strategy and process consultant at Accenture, for over
4 years. At Accenture, he worked with several clients in India and abroad, with
stints in Asia, the Middle East and Europe. His topics of expertise include
Telecom, IT, Life Sciences Automotives, Energy and Chemicals, Consumer
Goods, Retail and Financial Services

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Panel Discussion
The research findings began by introducing the audience to landscape of the KPO Industry - currently a USD 20
billion industry touted to become USD 30 billion by 2016. Knowledge process is a highly involved, often ill-
defined, complex and iterative process, and the needs and specifications of the required artefact get more
refined only as the de process moves toward its goal. An effective support tool that helps the analyst make
better-informed decisions requires efficient knowledge representation schemes.
In today’s world, there is a virtual explosion in the amount of raw data available to the analyst, and knowledge
representation is critical in order to sift through this data and make sense of it. In addition, the need to stay
competitive has shrunk product & process development time through the use of simultaneous and
collaborative design processes, which depend on effective transfer of knowledge between teams. Finally, the
awareness that decisions made early in the knowledge process have a higher impact in terms of energy, cost,
Mr. Aditya Vikram
Jain, Asia Pacific
Research Services &
KPO Manager,
The Boston Consulting
Group
He is an MBA from MDI Gurgaon in Marketing and Finance and B.E from
N.S.I.T. Before joining BCG, he worked with Evalueserve as VP and Head of
Market Research. He founded the Market Research division and grew it to
~$10mn in revenues- Strengthened and expanded the team to 300+ people
across India and China. He was also the Vice President - Corporates &
Professional Services - Evalueserve. He managed a team of 300 researchers
involved in providing strategy, sales, marketing and analytics support to leading
global firms in the IT, Telecom, Energy, Chemicals, CPG and Transportation
sectors.
Mr. Titir Pal,
Director, Head of
Products & Solutions,
AbsolutData
Mr. Titir Pal is a seasoned Marketing Analytics & Research professional with
significant experience working with & developing clients across the globe in
multiple verticals - particularly Consumer Goods & Financial Services. He has
experience in establishing large, multi-skilled teams in this domain. He is
interested in developing better marketing solutions & decisions using data
driven scientific approaches and his Specialties are Marketing Analytics, Market
Research, Predictive Modelling, Outsourcing and Off-shoring.

Page | 21
and sustainability, has resulted in the need to project knowledge typically required in the later stages of
research to the earlier stages.
The panel appreciated the fact that while there have been considerable and significant developments in
knowledge capture and representation in knowledge processes, it is useful to sometimes review our position in
the area, study the evolution of research in analytics, and from past and current trends, try and foresee future
developments. The panel further agreed that it is important to review both our understanding of the field and
the support tools that exist for the purpose, and identify the trends and possible directions of research that can
evolve in the future.
The panel came to the consensus that technological advancements and breakthrough innovations will make
analytics more ubiquitous. According to Mr. Jain, the major challenges were the processing of data that is not
clean, unstructured, that which cannot be consumed in raw form and does not provide a complete picture.
Mr. Madhusudan said that the biggest benefits of analytics are the reduction of time to market, predictive
analytics directing decision making, thus replacing traditional market research. Knowledge industry is set to
grow further and, with disruptive technologies, is expected to play a more vital role in the value chain of
The key business drivers that will actually lead to increased need of knowledge industry are:
1. Need for better analytics to get the competitive advantage.
2. Change in how analytics is used or consumed.
 Advent of real-time analytics
 Democratization of analytics
3. Need to master the basics.
 Understanding the business problems comprehensively and precisely
 Understanding the technology and analytics
 Developing a consulting mindset

Page | 22
4. PRICEWATERHOUSECOOPERS
ANALYTICS
Discussion Topic
Combating fraud in benefits transfer schemes of government - leveraging analytics
Panelists
Prof. Sajal Ghosh,
Economics,
MDI Gurgaon
His experience in the industry spans almost six years. He has 31 international
publications, mostly single-authored, in peer-reviewed journals like Energy
Policy, Energy – The International Journal, Applied Energy, Resources Policy (all
ELSEVIER journals), Applied Economics (Routledge) etc. Teaches courses on
Applied Econometrics and Time Series Analysis, Business Forecasting, Energy &
Carbon Markets. He has been a Member of World Energy Council’s
International Study Group on Energy Market Reforms. Also he is an Ex-Member,
National Council on Energy, Confederation of Indian Industry (CII).
Mr. Aaditya Gutgutia,
Vice President,
Axis Capital Ltd
Aaditya, an alumnus of Management Development Institute 2004 batch,
specializes in financial advisory for infrastructure projects. He completed his
B.Com degree from the Delhi University. He was the Vice President of Enam
Securities Limited whose business was vested with Axis Capital Limited. He
started his career with the Trident Group as Deputy Manager and later joined
SBI Capital Markets in 2005.

Page | 23
Mr. Shantanu
Chakraborty,
Vice President Fraud
Control & Customer
Insights, GE Capital
Currently leading 2 functions for the SBI Card business (JV of SBI
and GE Capital). As Chief Fraud Control Officer, responsible for the wing to wing
Prevention, Detection and Investigation of External and Internal frauds in the
portfolio. Responsibilities include managing teams and agencies across the
country, liaising with Regulators and Law enforcement and managing the
Processes and Automation for Fraud Risk Management. As Vice President
Consumer Insights, currently leading the Learning & Development function for
Collections, Customer Services and Operations for the country. Also responsible
for the Process Monitoring and Improvements of these functions. Previously
worked in GENPACT. He has done his MBA from FMS.
Mr. Anurag Dua,
Managing Consultant,
PricewaterhouseCoopers
Anurag has more than 11 years of experience in management consulting. He
completed his MBA from the Vinod Gupta School of Management, IIT
Kharagpur in 2003. After completing his MBA, he joined PWC. He has expertise
in the areas of Business Transformation, IT Strategy, Business Process
Improvement, Process Consulting, Digital Strategy and Digital Governance
among others
Mr. Rakesh Kaul,
Executive Director
Partner,
PricewaterhouseCoopers
Mr. Kaul has done his MBA from IIFT. Before that he graduated as bachelor of
electronics engineering from Shivaji University. His areas of interest include ITIL,
consulting, risk management, strategy, reengineering and business analysis.
Unfortunately he could not make it to the event.

Page | 24
Panel Discussion
The objective of the research was to identify the loopholes in different benefit schemes of the Government
such as LPG subsidy, Mahatma Gandhi Rural Employment Guarantee Act, Fertilizer subsidy and Food security
bill. Since there has been a growing resentment among the Indian citizens over the failure of effective
implementation of different schemes and the benefits not reaching the targeted masses, it is required to
identify the possible frauds and analyze ways of eliminating them. The research identifies the processes, the
stakeholders involved in different processes and the possibility of frauds in each level of implementation of
schemes.
An important outcome in MNREGA scheme was that advance planning is necessitated while considering aspects
such as work demand estimation, work identification, cost estimation and benefits expectation to make sure
that the employment can be provided within 15 days of being demanded. Project shelf program which
encompasses important projects will resolve issues such as ineligible beneficiaries, abandoned work, creation
of non-durable assets, unclear procurement procedures, and deficient stock maintenance practices. Provisions
are to be made to ensure that “labor surges” are accounted for in the planning.
The panel discussed upon the possibility of integrating the different schemes for which an adequate estimation
of cost in terms of capital and operating expenditure requirements has to be done. Further, the estimation of
efficiency gains in terms of financials, logistics and other services needs to be done. Considering
implications of integration of schemes on macroeconomic variables such as CAGR, GDP, Fiscal deficit, etc. is
another important task which has to be performed in future order to get a deeper analysis.
The panel discussed that in order to perform a risk analysis on all components of the chain, big data analytics
may be able reduce the overall costs of the system by providing predictive analysis of consumers and the
components of the chain. Collection of data in different region and identifying consumer trends becomes
imperative in order to get a good analysis.
Dr. Sangeeta
Chhabra, Researcher,
Govt. Consultant
Dr. Chhabra is a researcher and a govt. consultant and is currently the head of a
major cloud computing company. She has taught in National Institute of
Financial Management. Her areas of interests are Financial Markets and
Economics.

Page | 25
Through multiple examples in real life, the panel came to the consensus that a more important reason of frauds
lies in not just the implementation of the different processes in schemes, but also in how every person acts in
day-to-day lives. Data analysis is important but it has to be done in tandem with targeting specific groups of
people in different areas.

Page | 27
5. FORTIS, HR HEALTHCARE
Discussion Topic
Business Training or Medical Sensitivity: A Dilemma in managing healthcare facilities
Panelists
Prof. Jyotsna
Bhatnagar,
Human Relations,
MDI Gurgaon
Prof. (Dr.) Jyotsna Bhatnagar is an Associate Professor in Human Resource
Management at Management Development Institute Gurgaon. Elected Board
of Governor for Asia Academy of Management, Asia Representative from India
affiliated to Academy of Management, USA: Treasurer, Indian Academy of
Management, affiliated to Indian Academy of Management, USA. In 2010 -
HBS affiliate. A Masters in Psychology from Lucknow University, she is a PhD
from Indian Institute of Technology¸ New Delhi. She launched her academic
career at IIM-Ahmedabad in 1990¸ and has over fifteen years of corporate and
academic experience. With MDI, since, 2004, Jyotsna offers Talent
Management¸ HRM, SHRM and HRIS modules at MDI. At MDI, Jyotsna
received the Best Faculty Award, Students Choice-PGHR-2011; Excellence in
Teaching Award-2008¸ The Best Faculty award students’ choice (PG 2004-
2006). Best Research Paper for Practical Implications¸ 2009-Emerald Literati¸
UK at AOM Conference, Montréal, Canada, 2010.

Page | 28
Mr. Daljit Singh,
President of Strategy
and Organizational
Development
Fortis Healthcare
He did his Chemical Engineering from IIT Delhi in 1974. He has been working
with Fortis Healthcare for a little over 7 years now. Prior to that, he was
working with ICI India Limited for over 28 years out of which 2 years he served
as the Executive Director: HR, Manufacturing, Corporate Affairs, SHE. He has
expertise in Business Strategy, Quality Management, Process Engineering,
Operations Management and Mergers among other things.
Ms. Anjana Nath,
Regional Head HR,
Fortis Healthcare Ltd.
She is responsible for 14 Fortis units. She did her PGCHRM in Personnel
Management and IR from XLRI Jamshedpur. She is a HR generalist with varied
experience in various industries like IT, Consulting, Construction and
Healthcare. Her specialities include Performance Management Systems, Talent
Management, Manpower Planning and Designing Competency Framework.
She is passionate about developing HR strategies to leverage maximum
potential and partner effectively in business.
Dr. Shaveta Dewan,
Lead,
Apollo Quality Program and Special Initiatives,
Apollo Hospitals Group
Prior to this she worked as Manager - Medical Services, Office of Group
Medical Director at Apollo Hospitals Group. She did her MBBS from Maulna
Azad Medical College and HCA, Hospital administration from FMS, New Delhi.
She has Expertise in preparing hospitals for accreditation surveys and
maintaining accreditation readiness for JCI and NABH. She has participated in
JCI audits and accreditation exercises along with international and national
experts. Her Strengths lie in formulating and implementing quality systems
and processes for clinical, operational and service excellence, and Undertaking
collaborative activities with other institutions for joint initiatives in healthcare
education. She has wide exposure in areas of Health care management and
drafting and implementing best practices in health care administration.

Page | 29
Panel Discussion
 Understand working of a hospital from a management perspective
 Changing Indian healthcare industry with the rise of corporate hospital chains
 Consensus over ideal mix of required for effective administration of a healthcare facility
 Opportunities of trainings & courses available for career in hospital administration
The team took a stratified non random sample of practicing doctors, admin and students. The primary research
included visits to Fortis Facilities, telephonic interviews with resource persons at Apollo Hospitals and Medanta
– The Medicity. Informal interactions also took
place with students (Business Management and
Medicine)
The team presented its research findings and
the gaps between practicing doctors (people
involved in direct care) and administration
(management) personnel in front of the panel.
Some of the recommendations given were
admin orientation stints, green channel, campus
connect programs, reinforcement of buddy
shadow program and conferences on
importance of hospital administration.
The panel discussion focussed on the medical sensitivity, need for medical training & leadership and about the
future of hospitals and drivers for their growth.
Ms. Pooja Bhandari,
Associate Director,
People & Organization,
Ernst and Young
She is a creative human resources professional with 9 years of experience in
Consulting and Global HR environment. Her Areas of expertise includes
advising and consulting with Sr. Management teams on talent acquisition and
management, organizational structures to meet business goals, performance
management systems, roles profiles to assign accountabilities and developing
compensation strategies to reward and retain talent.

Page | 30
Mr. Daljit Singh talked about the demand & supply issues in hospitals, No. of doctor strength, Nursing facilities,
Private & public institutions, and about the current healthcare services in our country. Dr. Shaveta discussed
about MBAs joining hospital administration & their role in strategic operations of management. She believed
that we are in need of quality as well as cost efficiency. Ms Pooja Bhandari focussed on leadership and
identifying gaps in management. She gave examples of Dr. Devi Shetty who has done an incredible job in
shaping the patient care. Ms Anjana Nath pointed out that there is a dearth of both medical and non medical
staff in general. All the panellists agreed that attitude to serve and the passion differentiates the healthcare in
private from govt. Also in line with our theme there was a discussion regarding charity and humanity, which
was concluded by Daljit Singh’s point that we need a viable and successful business model to make charity
sustainable
DAY 3
The final day of the three day event began with a discussion by Exchange4Media, on the topic "Green
Advertising Media Entertainment (G.A.M.E)”. The students presented their comprehensive findings on the
above topic, which were sprinkled with facts and figures in just the right amount, to keep it lively and intriguing.
The Final Research Panel of Delphique 2013-14 was Encyclopaedia Britannica (Marketing) Panel.
The topic for research was "Research On The Usage Of Internet And Other Reference Resources By Students In
Curricular And Co-Curricular Learning In Middle And Secondary Education India." .
The presentation began with insights on the secondary & primary research conducted by the team, presenting
some amazing facts related to internet usage of school going children in category A, B and C schools. The panel
brought in refreshing thoughts on challenges like cyber bullying, plagiarism, establishing work culture and
ethics for an open ended discussion.

Page | 31
6. BRITANNICA ENCYCLOPAEDIA
MARKETING
Discussion topic
Research on the usage of internet and other reference resources by students in
curricular and co-curricular learning in middle and secondary education in India.
Panelists
Prof. Kirti Sharma,
Marketing,
MDI Gurgaon
She has an experience of around 13 years. Before joining academics she has
worked in companies like Cipla Ltd, Thompson Consumer Electronics and SQL
Star for close to 4 years. She has been in academics for around 9 years now.
Before joining MDI she has taught at Lal Bahadur Shastri Institute of
Management, Jagan Institute of Management Studies and Bharati Vidyaeeth
University and has held various teaching and administrative responsibilities.
She has been the Joint Editor of LBS-Journal of Management and Research.
Mr. Sarvesh Srivastava,
Managing Director
South Asia,
Encyclopædia Britannica
Mr. Srivastava has done his graduation and masters from the University of
Illinois, Chicago in Chemical Engineering. He has held many leadership
positions such as Executive VP at NIIT and Managing Director, Asia Pacific at
Pearson VUE and Director at Hyperworld. Currently he oversees Britannica's
operations in South Asia and growth of Britannica Digital Learning products in
the region.
.

Page | 32
Mr. Amit Kapoor,
Head - Digital Learning,
South Asia,
Encyclopædia Britannica
An MBA in Marketing from TAPMI institute, Amit Kapoor is a Sales
professional with over 12 yrs of work experience in International and
Domestic Channel sales, Green fielding, Marketing management in Education,
IT services and Entertainment verticals. His specialties include International
and Domestic Business Development, Green Fielding, Channel Sales
Management, Alliances and Brand Development. He was awarded the
Centurion award for achieving targets for year 2010-11 and CEO's award for
Execution Excellence (2009-10 )
Ms. Sudha Sahay,
Principal,
The Shri Ram School
Ma’am started off her career as a teacher and is currently the principal of Sri
Ram School. TSRS was rated the best school in India in 2010 by the “Education
World” magazine and her contribution to the school is indispensable in
receiving this honour.
Ms. Shalini Nambiar,
Principal, Excelsior
American School
She is a B. A. Honors from Lady Sri Ram College, Delhi in Economics. Her
specialties are Interactive, Communicative, marketing, creative skills and an
ability to deal with the community in a warm and amicable manner. She
possesses strong leadership qualities and strongly believes that the aim of
education should be man making.

Page | 33
Panel Discussion
 Availability of internet to students at home
 Current usage of online resources by students for assignments, projects and research
 If there is a need of reliable reference materials by students and parents
 Usage of school library by students for above mentioned activities
 If availability of digital library in schools will be beneficial
A team of 10 students was constituted to conduct primary research on the usage of Internet and other
reference resources by students of classes 6th
to 12th
in schools in India. This research involved field research
and analysis and final presentation comprised of major findings of research along with some key conclusions.
A total of 53 schools were covered totalling around 5000 student responses and 200 teachers responses which
was well appreciated by the panelists. Some of the research findings that interested them the most were the
variation in internet usage stats across classes, cities and major schools. The schools were subdivided into 3
categories – A, B, C based on their infrastructure, educational excellence and other parameters. The research
findings were further presented category wise and in each category, based on secondary and senior secondary
student responses. The research was not restricted to Delhi/NCR region only. The cities that were covered were
parts of Delhi, Gurgaon, Jaipur, Chandigarh, Mumbai, Kolkata and Jamshedpur. This further enhanced the
quality of responses that were gathered.
The panellists were impressed by the overall effort put in by the team and said that this initiative is one of its
kind and such a research, if properly utilized, has the ability to change the face of Indian education system.
Ms. Seema Hanvey,
Head, International
Certification at Genesis
Global School
She did her degree from CJM / St Thomas Dehradun and then started her
career as Mathematics Faculty in St Thomas itself. Her key skills are in the field
of Teaching, ESL, Tutoring, Curriculum Development, Classroom Management,
Educational Leadership, Secondary Education and Educational Technology.

Page | 35
7. EXCHANGE4MEDIA, COMMUNICATION
Discussion Topic
Greening Advertising in Media and Entertainment
Panellists
Prof. Ritu Srivastava,
Marketing,
MDI Gurgaon
Ma’am holds a Ph.D. in Marketing Management. The topic of her thesis is
Evaluation of Relationship Marketing in Financial Services in India. An
academician by heart, Prof. Srivastava firmly believes that management
education goes beyond classroom and includes various components on
industry interaction, social outreach and research and development. She has
nine years of experience across education and industry cutting across
teaching, research and consulting activities. Her areas of interest include
services marketing, strategic management, educational planning and
administration.
Mr. Sunil Kumar,
President,
Exchange4media group
Mr. Kumar holds a good reputation in the Indian advertisement and media
industry and can be seen at events such as the prestigious Cannes Lions.
Previously, he has been the Managing Director of Big River Radio (India)
Private Limited where he helped media and non-media companies set up and
manage radio stations and other related businesses and whose client list
included the BBC World Service, Radio Indigo (Bangalore), My FM etc. among
others.

Page | 36
Mr. Dev Dutt Das,
Group Head, Marketing,
Times Innovative Media
Limited
Mr. Dev Dutt Das is working with Times OOH for over eight years now.
Previously he has worked at Businessworld. He has done his masters from
Institute of Management Technology (IMT), Ghaziabad.
Ms. Babita Baruah,
Vice President and
Executive Business
Director, JWT
Ma’am has been working with JWT for more than 17 years. She specializes in
advertising and brand management blogs and is a blogger for Campaign India.
She is a visiting faculty at MDI, SPJIMR, IIFT Delhi and many illustrious B-
schools across the country. She also has conducted seminars on Brand
Management at NMIMS, Mumbai and LBSIM, Delhi. She has been a part of the
Campaign India A list, awarded to the top 500 Influential Marketing
professionals in India for 2010, 2011 and 2012. Besides that, she is an ardent
blogger and can be found at www.babita-ramblings@blogspot.com.
Ms. Maulshree Joshi,
Creative Director,
Group M ESP
Ma’am has over 11 years of cross-functional experience in Advertising and
Communication. She worked with several leading agencies including Mudra,
Lowe and RKSBBDO, and has managed brands like Nestle, Samsung, Perfetti
and PepsiCO. Maulshree started RadioM, a division of GroupM ESP, to develop
branded content exclusively for Radio. She conceptualized and created LG
Mallika Kitchen, Alpenliebe Magar ke Nagar and many other branded shows
on GECs.

Page | 37
Panel Discussion
Every Industry has a social responsibility and entertainment industry is no exception. Further the media and
entertainment industry has one added benefit and responsibility in being green that perhaps most other
industries don't. The industry is all about communication in one form or another. This transcends in making a
change in lives of many people.
The project was aimed to research the following:
The research consisted of studying sustainability practices followed by the industry in the West, interviews of
various stakeholders in the industry to find their sensitivity quotient, existing practices and roadblocks
experienced. This was followed by a survey of 150 respondents from industry based on the findings of the
interviews. These responses were analyzed to make recommendations for companies as well as industry.
Some of the following recommendations were discussed in detail during the panel discussion:
• Increasing focus on field operations
• Identifying hotspots so that small efforts yield significant impact
• Going beyond simple cost cutting measures, innovating
• Collaborating to share the cost of R&D – e.g. Sustainable Coalition in the industry
The panel discussion brought up very interesting insights and suggestions. The panellists brought up issues
which are major roadblocks in making sustainability a serious endeavour. Issues such as its impact on creativity
and how it could be made every stakeholder’s agenda and not only the sustainability team’s responsibility were
addressed. The discussion revolved around how Indian industry is different than the west and hence innovative
solutions suited to Indian industry were suggested.
The key takeaway was the unfortunate general tendency to confuse cost cutting measures with environment
sustainability practices.
Ms. Babita Baruah said that we needn't worry about taking from the planet, as long as we strive to give it back,
and then some. Mr. Sunil Kumar highlighted the need to broaden the scope of thought when it comes to
sustainability, while saying that Media, at the core, is a very creative industry, and must continue to stick to its
core job - which is to do what is best for the client.
The sensitivity quotient
in the media &
entertainment industry
towards sustainability
Difficulty to align vision
of their organizations
with sustainability at the
forefront
Actual gap between
their sensitivity and call
to action

Page | 39
CEREBRO – CASE-STUDY COMPETITION
Cerebo, the National Case Study Competition of MDI Gurgaon, aims to get the best minds of the country
brainstorm on possible solutions for real-time industry problems. In today’s fast-paced and dynamic business
scenario, there are many immediate issues being faced by managers across different sectors. Cerebro provides
a hands-on experience of solving such business problems and is a great tool for students to aid them in their
quest for becoming effective managers.
For the 3rd year in succession, Cognizant Business Consulting was the Sponsor as well as the Case Study Partner
for the event. This year, the Case study was focused on the Finance Domain. Titled ‘NSB Bank - India entry
strategy for Wealth Management’ it provided young minds a chance to gain a perspective on the increasingly
popular Wealth Management industry.
Judges
Mr. Rahul Handa,
Director Consulting,
Cognizant
Rahul Handa is the Program Management Consulting (PMC) Head (India) at
Cognizant Technology Solutions. Rahul has more than 13 years of experience in
management consulting & program management and line functions across
various industries like retail, healthcare, telecom etc. His specializes in Business
and IT Strategy Consulting and Program Management. Prior to Cognizant, he
has worked with Ernst and Young, Gartner Inc. and Atlas Development
Corporation where he has undertaken diverse roles such as business analyst,
project consultant, product manager, engagement lead and senior manager.
Prof. Anand K Sharma,
Finance, MDI Gurgaon
He was the Chair Professor¸ Railway Finance at the Indian Institute of
Management Bangalore (February 2007 to February 2010). He earned his
Ph.D. in Finance from Jamnalal Bajaj Institute of Management Studies¸
University of Bombay. Before that he completed his Masters from Delhi School
of Economics (academic scholarship recipient) and LL.B from University of
Delhi.
He has been a trainer for the last thirty years. A large section of the country’s
civil services including members of the IAS¸ IPS¸ and Finance & Accounts
services of central and the state governments have benefited from his

Page | 40
Synopsis
The event received an extremely enthusiastic participation from top B-schools across India including the likes of
various IIMs, XLRI and FMS. We had about 300 registrations for the first round. After picking the best ideas from
these initial entries, representatives from Cognizant shortlisted the best 6 teams for the final round. These
teams had participants from IIM Kozhikode, MDI Gurgaon and IMT Ghaziabad.
The judges were very impressed with the quality of the presentations by the students and the in-depth analysis
validating hard-core data. The participants were judged on the basis of level of analysis, innovative thinking,
originality and the quality of presentation as well as time management.
Team ‘Benchwarmers’ from IMT Ghaziabad bagged the first prize. Team ‘The Invincibles’ from MDI Gurgaon
and Team ‘The Konsultants’ from IIM Kozhikode came second and third respectively.
deliberations.
His areas of research interest include infrastructure finance¸ public
procurement¸ public private partnership and public policy. He shares his
perspectives with management students of IIM Bangalore through the elective
Managing Public Private Partnership. Arguably the first course of its kind to be
offered in any leading B-schools of the country¸ this elective draws heavily
from Dr. Sharma’s insights honed through his years of interfacing with the
academia¸ industry and the government¸ Collaborators of Research in Global
Projects¸ was also his stint at the Graduate School of Business¸ Stanford
University¸ California. Recently Dr Sharma has joined as Professor Finance at
Management Development Institute¸ Gurgaon in March 2010.

Page | 41
VINCENZA – B-PLAN COMPETITION
Vincenza is India's first business coaching program, with a business plan competition as a prelude. So far, B-plan
competitions do not go beyond the award ceremonies and the immense potential of the entrepreneurs, who
could not make it to top 3, goes unharnessed.
It aims to provide coaching at various levels, personalized and broad, for every participant in the competition
and to promote the spirit of entrepreneurship and innovation among the students of India. Every participant
was entitled to descriptive feedback on the missing ingredients in his/her Business Plan. This is really unique as
every potential entrepreneur gets some detailed inputs other than just a 'yes' or a 'no' for the next round. The
whole essence of holding an Event like Vincenza is to promote entrepreneurship, and we believe in not just
mere presentation of the best Business Plans, but to see to it that those worthy of it get implemented, with
Vincenza serving the purpose of an ideal platform.
Judges
Mr. Sanjay Verma,
Head IAN Incubator
Sanjay Verma is a management postgraduate in Human Resource with more
than 20 years of varied experience in Operations and Human Resources. He
has served with the Govt of India and the Private Sector with Companies like
Larsen & Toubro Ltd. Sanjay is passionate about creativity and
entrepreneurship. He joined Indian Angel Network two years back as the Head
of Operations and Partnerships. He currently Heads the IAN Incubator. He has
been deeply engaged in evaluating Business Plans for incubation and
investment and frequently interacts with early stage entrepreneurs on a daily
basis.

Page | 42
Mr. Matteo Chiampo,
CEO, Axind Software
Matteo Chiampo is an entrepreneur, investor and startup advisor, and brings
more than 20 years of operational experience helping early stage, innovative
companies grow and scale. Currently Matteo serves as CEO of Axind Software
Pvt. Ltd., a leading provider of SaaS solution for the fashion and retail industry.
Matteo has invested and mentored a number of startups in India, Europe and
the US, including Travelkhana, the leading marketplace for quality food for the
Indian train traveller. Previously Matteo served as COO of Eko India Financial
Services, the most successful branchless banking operation in India, where he
was instrumental in growing the company from a prototype in 2007 to more
than 2 million customers today, with 20,000 transactions worth $2M per day.
Matteo moved to Gurgaon in 2007 from Boston, MA, where he started and
grew a project management consulting company now operating in five
different countries, and worked for 10 years in software product management
at NASDAQ-listed PTC. Matteo started his career as a telemetry engineer in
Formula One in Italy.
Mr. Apurv Agrawal,
Vice-President,
91SpringBoard
Apurv is a founding member at 91springboard and leads the business
development and community development efforts. He helped 91springboard
establish itself as the hub for entrepreneurship activity in North India. He
founded ngoFuel.org, a non-profit facilitating technology usage for other non-
profit organizations using the crowd sourcing model. He also headed Business
Development for a social enterprise, What’s up Bharat. He is also the
President for Kairos Society India. The Kairos Society is an international
student run organization of entrepreneurs and innovators from the top
universities around the world.
He was among 2 Indians selected as young leader to the World Foresight
Forum, 2011 at The Hague, Netherlands.

Page | 43
Synopsis
Vincenza started in the month of November, where each of the teams had to submit brief Executive
Summaries, articulating their Plans. Unlike other B-Plan contests, Vincenza does not limit itself only to
management colleges. This year there was enthusiastic participation from engineering colleges and existing
start-ups as well. About 100 teams registered for the first round. Post the first round, 18 teams were selected
for the next phase, where they were provided mentoring to further refine their plans, and address issues under
the guidance of the Plans, where 91springboard and IAN played a critical role.
A variety of plans from domains as diverse as hospitality to as upcoming as e-commerce, were presented. The
judges felt the quality of the B-plans presented was very high when compared to the other B-plans which they
had judged. They more refined probably because of the mentoring which was provided earlier as a part of the
event.
Team “Rob – A – Shop” from ISB Hyderabad and Team “ShanSa” from VPCOE, Pune bagged the first two
positions respectively.

Page | 44
VALEDICTORY CEREMONY
Gracing the ceremony Prof Gita Bajaj said “Every platform should be used to scale up to a higher level and
juniors should learn from this year and scale up the event to greater heights next year. The panel discussions on
contemporary business issues featured leaders from various industries and being an audience to this itself is a
learning experience for the students - besides the ones involved in research and presentation". Prof Pathak
appreciated the efforts put in by the students and said "It has been a very successful event, given that
everything was to be done from scratch - including raising sponsorships. The event ended up with an overall
surplus. I would specially like to thank the alumni who came out in support of the event - be it for reaching out
and finalizing the panellists or for sponsorship support”
Chief Guest
Mr. RS Sharma,
Managing Director,
Jindal Power Limited
He is the former CMD of NTPC. A 1971 batch Mechanical Engineering
Graduate from Government Engineering College, Rewa, Madhya Pradesh, and
Mr. Sharma started his career with the Madhya Pradesh State Electricity
Board. He joined NTPC in early February, 1980. He has authored a number of
Technical Papers on various subjects of Power Plant Operation &
Maintenance. With a rich experience of 38 years, Mr. Sharma brings with him
multi-functional knowledge in the areas of Operation, Project Implementation,
Corporate Planning, Commercial and Regulatory Affairs due to his long
association with the power sector. He has spent nearly 30 years of his career
in the various project sites. He has worked in various capacities in various
projects of NTPC and headed number of projects. Unfortunately, he could not
make it to the event.

Page | 45
TESTIMONIALS
“Honored to address Delphique and to see young and qualified students at the threshold of their
careers. I hope the future is more caring in your hands.”
Ms. Renana Jhabvala, President, SEWA
“Excellent work done by the students in studying the Direct Money Transfer and Bank Payment
Theory”
Mr. P. Ravi Shankar, Country Director, Western Union
“Glad to see the rigor and the detailed work that went into the presentation. All the very best”
Mr. Manoj Verghese, Director, Facebook India
“Compliments to the research team on a very thorough job! The discussion session was high energy
and stimulating. Enjoyed the session. Keep it up”
Mr. Suhail Daljit Singh, President, Fortis Healthcare
“Excellent work. Congratulations to the team & MDI on this format of interaction with the industry.”
Mr. Sarvesh Srivastava, MD, Encyclopedia Britannica
“Delphique is a great way for students to interact with industry experts and MDI should continue with
this platform. Wish MDI and the students all the best for their future.”
Mr. Aditya Vikram Jain, Asia Pacific Research Services & KPO Manager, BCG
“Exhaustive research. It was a pleasure interacting with the MDI students. Keep up the good work”
Mr. Manoj Madhusudanan, Global Head Operations, Evalueserve
“Smart Project on HR analytics. Should also concentrate on execution in industry. Keep it up”
Mr. Rajnish Dutta, President, YES Bank
“Good work. Presentation can be better in thematic analysis. Good job by the committee”
Mr. Sushant Upadhyay, Partner, AON Hewitt
“Indeed a pleasure to be part of the session. Loved the passion & dedication in the team. Wish you all
the best”
Ms. Maulshree Joshi, Creative Director, Group M

Page | 46
TESTIMONIALS
“Great work. Well satisfied with the quality of research done by MDI students. Lots of new initiatives
where EB & MDI can collaborate further due to the initial good work.”
Mr. Amit Kapoor, Digital Head, Encyclopedia Britannica
“Good analysis. Very informative. This is a good platform for students to interact with the industry”
Mr. Aditya Gutgutia, Vice-President, Axis Capital
“It was a pleasure and honor to be part of Delphique. The session was extremely well organized. The
students are outstanding. Loved it!”
Ms. Babita Baruah, Executive Business Director, JWT
“Terrific work, high on details & wonderful preparedness. All the best”
Mr. Raj Nehru, Associate Director, IBM
“A very well developed project and excellent analysis. The discussion was very stimulating.
Congratulations to the team for a great effort. Lot of scope for more projects!”
Dr. Shaveta Dewan, Lead, Apollo Quality Program and Special Initiatives
“It was a pleasure to be part of Delphique. The research was well conducted and insightful. It truly
presented some eye opening points. Kudos to the team.”
Mr. Dev Dutt Das, Group Head Marketing, Times OOH
“Very well organized event. Keep it up Delphique team!”
Mr. Sanjay Varma, Vice-President, Indian Angel Network
“A well researched project. Keep up the good work.”
Mr. Bharat Dua, Operations Manager, Western Union
“A very well researched and excellent presentation. All the best”
Dr. Sangeeta Chhabra, Govt. Researcher and Consultant
“Loved the participants and the overall arrangement. Best of Luck for future”
Mr. Apurv Agarwal, VP, 91springboard
“Well organized and managed event with good teams. Thanks to Delphique”
Mr. Matteo Chiampo, Investor & Advisor, Stern Fisher and CEO, Axind Software
“Very well researched presentation. Keep it up!”
Mr. Naved Ashraf, Senior Country Manager, Western Union
“Excellent session! The presentation was very in-depth and insightful. Enjoyed the session thoroughly
with other co-panelists. Would love to come back again!”
Ms. Pooja Bhandari, Associate Director, Ernst & Young

Page | 47
MEDIA COVERAGE
Print Media

Page | 48
MEDIA COVERAGE
Online Media

Page | 49
TEAM DELPHIQUE 2013-14
Left to Right, Top Row: Avnish Chawla, Mallikarjun Kulkarni, Shivani Mehta, Aditi Gangrade, Priyanshi Awasthi
Second Row: Sumit Jain, Ankit Vohra, Santosh Garbham (Secretary), Chirag Sachdeva, Lovish Singh
Divya Ramaswamy
Front Row: Sandeep Srivastava, Priyanshu Agrawal, Manav Gupta, Rohit Agrawal, Harshil Sethi
Gandharv Shah, Nilansh Verma

Page | 50
TEAM DELPHIQUE 2013-14
Left to Right, Top Row: Souvik Saha, Tarun Gupta, Gautam Mahesh, Shreyas Desai,
Aanshu Chadha (Joint Secretary), Pratik Panwala, Ashir Madan, Swati Emani
Second Row: Megha Mahesh, Divya Yadav, Gunjan Rai Madan, Parneet Kaur, Neha Gupta
Front Row: Amol Parab, Ritwik Raj, Biswadeep Das
Absentees: Karandeep, Suhail, Jaskiran, Dhruv, Avani, Aditya S, Kanika, Mukul, Smriti, Prateek,
Shashank, Aditya, Praveen

Page | 51
DELPHIQUE MEMBER PROFILES
Aanshu Chadha, Marketing &
Strategy
Internship: Pidilite
Under graduation: B.E., DCE
Work Experience:
Evalueserve, 20 months
Gautam Mahesh, Finance &
Marketing
Internship: Aviva Life
Under graduation: B.E
Work Experience: TCS, 30
months
Saksham Monga, HR
Internship: Aviva Life Insurance
Work Experience: Doosan Power
System India, 2 months; HPCL, 22
months
Mukul Sharma, HR
Internship: IBM
Under graduation: B.E., NSIT
Work Experience: Sapient, 35
months
Jaskiran Singh, Marketing &
Operations
Internship: Interglobe
enterprises
Under graduation: B.Tech, MAIT
months
Ankit Aggarwal, Finance &
Marketing
Internship: TCS
Under graduation: B.E. ,NSIT
Work Experience: Maruti, 24
Months
Ashir Madaan, Marketing &
Operations
Internship: 48craft.com
Under graduation: B.E., BITS
Pilani
Work Experience: Netapp
Inc., 12 months
Anshul Kumar Srivastava,
Finance & Marketing
Internship: ChannelPlay Ltd.
Under graduation: B.Tech, NIT
Surat
Work Experience: CLP India Pvt.
Ltd., 23 months
Tarun Gupta, Marketing &
Strategy
Internship: Tata Steel Ltd.
Under graduation: B.Tech, Apeejay
College of Engineering
Work Experience: Sopra Group, 8
months
Ankur Sapra, Finance &
Operations
Internship: TATA Steel Ltd.
Work Experience: IOCL for 7
months
Dhaval Thacker, Marketing
Internship: RedQuanta Mystery
Shopping Services
Under graduation: B.Tech, DA-
IICT
Praveen Dewani, Finance &
Marketing
Internship: Catwalk Worldwide
Under graduation: B.Tech, Jaypee
Institute of Information
Technology
Work Experience: Samsung
Electronics, 6 months
Biswadeep Das, Marketing &
operations
Internship: Anand group
Under graduation: B.Tech,
NIT Silchar
Work Experience: Schneider
Electric, 46 months
Avani khandelwal, Marketing
Internship: Perfetti Van Melle
Under graduation: B.Tech
months
Pratik B Panwala, Finance
Internship: SBI Capital Markets
Ltd.
Under graduation: NIT, Surat
Work Experience: Reliance Power,
33 Months
Sana Puri, HR
Internship: Aviva Life
MMEC
Work Experience: Infosys Ltd.
33 months
Amol Parab, Marketing
Internship: BusinessWorld-
Exchange4Media
Under graduation: B.E., Sardar
Patel Institute of Technology
Megha Mahesh, HR
Internship: Vodafone
Under graduation: B. Tech, Jaypee
Institute of Information
Technology

Page | 52
DELPHIQUE MEMBER PROFILES
Asmita Sinha, Finance &
Marketing
Internship: Catwalk Worldwide
Pvt. Ltd.
Under graduation: B.Tech., KIIT
Bhubaneswar
months
Deepti Thakral, Marketing
Internship: Wildcraft
Under graduation: B.E., CRSCE,
Murthal
months
Chitwan Singh, Marketing &
Finance
Internship: Idea Cellular Ltd
Under graduation: B.Tech.,
Indraprastha University
Work Experience: 24 months
Gunjan Rai Madan, Marketing &
Operations
Internship: Procter & Gamble
Under graduation: B. F. Tech,
NIFT New Delhi
Work Experience: ITC Ltd., 3
years
Pranjal Goel, Marketing
Internship: RPG Enterprises
Under graduation: B.E., NSIT
Work Experience: Hero
MotoCorp Ltd, 23 Months
Karandeep Singh Sabharwal,
Finance
Internship: JP Morgan Services
India
Under graduation: B-Tech, Bharati
Vidyapeeth College of Engineering
Work Experience: Aricent, 32
months
Manpreet Khanuja, Marketing &
Strategy
Internship: Mahindra &
Mahindra
Under graduation: B.E
Mechanical U.I.E.T Panjab
University
Work Experience: Infosys, 35
months
Smriti Agarwal, Marketing
Internship: Vodafone
LNMIIT Jaipur
Work Experience: Ericsson, 23
months
Sasi Kanth Pingali, Marketing &
Operations
Internship: Wipro
Under graduation: B.E., BITS-Goa
Work Experience: Mu-Sigma, 18
months
Divya Yadav, Marketing
Internship: Godrej Consumer
Product Limited
Under graduation: B.Tech YMCA
Faridabad
Work Experience :Daikin Air-
conditioning, 24 months
Neha Gupta, HR
Internship: Philips India,
Under graduation: NSIT, Delhi
Work Experience: Deloitte, 22
Month
Sunanda Mohanty, Finance
Internship: Goldman Sachs,
Under graduation: B.E. MIT,
Manipal
Work Experience: Deloitte, 23
Months
Shweta Verma, Marketing
Internship: Robert Bosch
Under graduation: B.Tech, KNIT
Months

Page | 53
DELPHIQUE 2014-15
Faculty Coordinators Student Coordinator
Prof. Gita Bajaj Aanshu Chadha
Prof. Jyotsna Bhatnagar Secretary
Prof. Anil Anand Pathak 9873303888
delphique@mandevian.com

Delphique 2013 14 - compendium

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