All know what is brand. But it was when i read more about branding that i knew there was so much more into brand and branding!!! Here i have tried to put together very few but important concepts of branding with suitable examples that struck me. Have tried to make it as presentable as possible. looking forward for your comments. Plz let me know if i was able to contribute something new to u or what you think could have been added to this :) Lets make it a learning experience :)

1. BRAND

3. By- Josh Levine

5. Brand vs Commodity

6. Metrics Associated with Branding Knowledge metrics: Measure a brand’s awareness and associations through the many stages of recognition, aided, unaided and top of mind recall. Brands should score high on both awareness and association attributes. Preference metrics: Measure a brand’s competitive position in the market and how it benchmarks to competing brands. A strong brand has the brand equity to build customer loyalty . Financial metrics: Measure a brand’s monetary value through the various parameters of market share, price premium a brand commands, the revenue generation capabilities of a brand, the transaction value, the lifetime value of a brand and the rate at which brands sustains growth. Helps to estimate an accurate financial value of brand equity linked to marketing metrics .

7. Components of brand building

8. Value of brand. Based on high brand loyalty, name awareness, perceived quality and strong product associations Set of beliefs that customers hold about a particular brand Refers to the use of a successful brand name to launch a new or modified product in a new market BRAND EQUITY BRAND IMAGE BRAND EXTENSIONS

10. Brand Value

11. WHAT MAKES BRAND STRATEGY ???

12. Products are made in the factory, but brands are created in the mind – Walter Landor Brand Positioning

13. Brand Positioning PERCEPTION in minds of the target market "Positioning" is a game people play in today’s me-too market place"

15. Positioning strategy