Boosting Your Career With LinkedIn is a presentation that was delivered to the International MBA, Global MBA and Executive MBA students at Hult International Business School. With over 175 million global LinkedIn users, the social network has become a key place for professionals to connect, develop their skills and grow their careers. This session shows you how to use LinkedIn to market yourself, to boost your visibility and to increase your reputation in any career avenue you wish to pursue. This presentation will enable you to: - Understand why LinkedIn is a valuable career tool - Setup your profile to tell your story - Connect with professionals, industry leaders and recruiters - Develop a strong and relevant network - Leverage your connections for new opportunities - Use LinkedIn as a job search tool - Demonstrate your expertise to the world

1. Boosting Your
Career with
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com

2. The Business World
Has Changed

3. Your
Reputa+on
Is
In
Your
Own
Hands
Universities check social networks before
accepting people into programs.
Employers check social media to discover
what applicants are sharing online to
determine candidacy for employment.

4. A
Credit
Score
for
the
Social
Web

5. We are measured by
WHAT WE SAY
and the
COMPANY WE KEEP

6. Here
is
YOUR
New
CV

7. So Who Uses
LinkedIn?

8. LinkedIn
Usage
175
million
global
users.
5
million
users
in
MENA.
• The “professional” social network
• All Fortune 500 companies are represented

9. The
LinkedIn
Professional
At
A
Glance
Average Age 41
Household Income $109,703
Male 64%
Composition
HHI $100K+ 53.5%
Own Smartphone/PDA 34%
College Grad/Post Grad 80.1%
Business Decision Maker 49%
EVP/SVP/VP 6.5%
Source: @plan

10. Business
Decision
Makers
 Job
Titles:
- C-­‐Level
Execu@ves
7.8%
- EVP/SVP
6.5%
- Senior
Management:
16%
- Middle
Management:
18%
 49%
Are
Business
Decision
Makers
In
Their
Companies
- Computer
SoQware
DM/Influencer:
32%
- Computer
Hardware
DM/Influencer:
22%
- Business
Consul@ng
Services:
18%
- IT
Consul@ng
DM/Influencer:
17%
- Office
Supplies
DM/Influencer:
17%
- Business
Equipment
DM/Influencer:
20%
- Prin@ng
DM/Influencer:
12%
- Travel
Services
DM/Influencer:
12%
 Purchased
in
The
Last
Year
For
Their
Business:
- Computer
Hardware
30%
- SoQware
22%
Source: @plan

11. LinkedIn
in
MENA
LinkedIn
Market
Penetra@on
by
Country
source: arabsocialmediareport.com

12. Audience
The
Most
Powerful
Global
Social
Pla`orm
with
a
Business
Context

13. Why is LinkedIn a
Valuable Career Tool?

14. LinkedIn
Strategies
LinkedIn
can
help
you:
• To Find a Job
• To Build your Personal Brand
• To Build a Network
• To Reconnect with Contacts
• To Be Found
• To Acquire Knowledge/Information

15. (1)
Setup your profile to
tell YOUR story

16. Professional
Image
+
Powerful
Headline

17. LinkedIn
Fundamentals

18. NEW:
LinkedIn
Skills
Endorsements

19. LinkedIn
Recommenda+ons
Ask
for
some
(genuine)
recommenda@ons
to
confirm
your
credibility

20. Custom
URL
Click on “Profile” and then “Edit Profile”

21. LinkedIn
Apps

22. LinkedIn
Apps

23. LinkedIn
Apps

24. (2)
Start Building Your
Network

25. How
to
Start
Building
Your
Network
Start
with
family,
friends,
co-­‐workers,
clients,
etc.
• Search for People
• Import Email Contacts from
Gmail/Yahoo or Outlook
• Manually enter Email Addresses
• Colleagues/Classmates

26. How
to
Start
Building
Your
Network

27. (3)
Connect with
Professionals,
Leaders, Influencers

28. Grow
Your
Network

29. Advanced
People
Search

30. Advanced
People
Search

31. LinkedIn
Groups
Create
and/or
join
LinkedIn
Groups.
Listen
first
and
then
contribute.
Region focused Industry focused

32. ABN
(Always
Be
Networking)

33. The
Power
of
LinkedIn
is
in
Connec+ons
The
more
you
grow
your
network,
the
more
people
you
can
reach

34. Export
Your
Connec+ons

35. Export
Your
Connec+ons

36. (4)
Demonstrate Your
Expertise

37. Share
Great
Content

38. LinkedIn
Answers

39. Helpful
Tips

40. Establish
Thought
Leadership

42. (5)
Find a Job

43. Finding
a
Job

44. Finding
a
Job

45. Job
Seeker
Premium
Advantages
of
Upgrading
to
LinkedIn
Pro

46. Job
Seeker
Premium

47. In Summary…

48. Visibility & Credibility
Engagement with your Network
Boosts Career Progression
Attracts New Opportunities

49. Online, trust has to be
EARNED

50. Ques+ons?
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com