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by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
OR	
  
TOOLS 	
  
WHO ARE THE MILLENNIALS?
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
Millennials,	
  also	
  known	
  as	
  the	
  
Generation	
  Y,	
  is	
  the	
  demographic	
  cohort	
  
following	
  Generation	
  X.	
  Birth	
  dates	
  from	
  
the	
  early	
  1980s	
  to	
  the	
  early	
  2000s.	
  
WHY ARE THEY SO IMPORTANT?
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
No	
  generation	
  
ever	
  has	
  had	
  
such	
  powerful	
  
tools	
  at	
  their	
  
hands	
  to	
  change	
  
the	
  world.	
  
WORLD POPULATION BY GENERATION
Millennials	
  are	
  starting	
  to	
  have	
  a	
  major	
  
impact	
  in	
  the	
  workplace.	
  By	
  2020,	
  they	
  
will	
  be	
  half	
  of	
  the	
  workforce,	
  but…	
  	
  
…are	
  they	
  ready	
  for	
  this	
  challenge?	
  
	
  
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
Some	
  people	
  think	
  	
  
The	
  ME	
  ME	
  ME	
  
Generation	
  will	
  
“save	
  us	
  all”…	
  
	
  
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
USE OF THE INTERNET BY MILLENNIALS
BUILDING BUSINESSES
BUILDING
COMMUNITIES
USERS, GAMERS
& SPECTATORS
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
…	
  but	
  they	
  might	
  
be	
  referring	
  to	
  	
  
a	
  minority	
  of	
  
millennials...	
  	
  
Since	
  most	
  of	
  
them	
  -­‐like	
  in	
  	
  
any	
  other	
  
generation-­‐	
  
are	
  mostly	
  
users,	
  gamers	
  
&	
  spectators,	
  
and	
  not	
  only	
  
technology	
  
wise…	
  
Let	
  me	
  present	
  10	
  
personal	
  challenges	
  
for	
  millennials	
  who	
  
really	
  want	
  to	
  change	
  
the	
  world,	
  using	
  their	
  
talent	
  and	
  the	
  
available	
  technology,
…instead	
  of	
  wasting	
  
their	
  time.	
  	
  	
  
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
MATURE MILLENNIAL
Self-­‐centered.	
  
What	
  can	
  you	
  do	
  	
  
for	
  me?	
  
Other-­‐centered.	
  
What	
  can	
  I	
  do	
  for	
  you?	
  
IMMATURE MILLENNIAL
MATURE MILLENNIAL
Fidgety.	
  
Short	
  attention-­‐span.	
  
Self-­‐possessed.	
  
Able	
  to	
  concentrate.	
  
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
IMMATURE MILLENNIAL
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
MATURE MILLENNIAL
Wants	
  to	
  be	
  liked.	
  
Wants	
  to	
  be	
  respected.	
  
IMMATURE MILLENNIAL
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
MATURE MILLENNIAL
Interests	
  almost	
  
exclusively	
  physical	
  
(sports,	
  shopping).	
  
Interests	
  both	
  
physical	
  and	
  	
  
non-­‐physical	
  (sports,	
  
reading,	
  ideas,	
  people).	
  
IMMATURE MILLENNIAL
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
MATURE MILLENNIAL
Concerned	
  with	
  
present	
  and	
  
immediate	
  future.	
  
Interested	
  in	
  past	
  
(causes)	
  and	
  distant	
  
future	
  (implications).	
  
IMMATURE MILLENNIAL
MATURE MILLENNIAL
Impulsive.	
  
Amusement-­‐oriented.	
  
Self-­‐controlled.	
  
Achievement-­‐oriented.	
  
IMMATURE MILLENNIAL
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
IMMATURE MILLENNIAL
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
MATURE MILLENNIAL
Vision	
  constricted	
  by	
  
immediate	
  
surroundings.	
  
Vision	
  encompasses	
  
distant	
  lands,	
  
cultures,	
  peoples	
  	
  
and	
  affairs.	
  
IMMATURE MILLENNIAL
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
MATURE MILLENNIAL
Ethics	
  based	
  on	
  fear	
  	
  
of	
  punishment.	
  
Ethics	
  based	
  on	
  	
  
well-­‐formed	
  
conscience.	
  
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
IMMATURE MILLENNIAL
MATURE MILLENNIAL
Uncomfortable	
  	
  
with	
  anything	
  not	
  
immediately	
  
understood.	
  
Curious	
  about	
  things	
  
not	
  immediately	
  
understood.	
  
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
IMMATURE MILLENNIAL
MATURE MILLENNIAL
Indiscriminate	
  dress.	
  
Dress	
  as	
  an	
  outward	
  
show	
  of	
  inner	
  
self-­‐respect.	
  
Lots	
  of	
  work	
  for	
  
parents	
  &	
  
educators,	
  uh?	
  
;-­‐)	
  
by ÁLVARO GONZÁLEZ-ALORDA @agalorda	
  	
  	
  	
  	
   /agalorda
bit.ly/agalorda	
  

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TOYS or TOOLS?

  • 1. by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda OR   TOOLS  
  • 2. WHO ARE THE MILLENNIALS? by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda Millennials,  also  known  as  the   Generation  Y,  is  the  demographic  cohort   following  Generation  X.  Birth  dates  from   the  early  1980s  to  the  early  2000s.  
  • 3. WHY ARE THEY SO IMPORTANT? by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda No  generation   ever  has  had   such  powerful   tools  at  their   hands  to  change   the  world.  
  • 4. WORLD POPULATION BY GENERATION Millennials  are  starting  to  have  a  major   impact  in  the  workplace.  By  2020,  they   will  be  half  of  the  workforce,  but…     …are  they  ready  for  this  challenge?     by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda
  • 5. Some  people  think     The  ME  ME  ME   Generation  will   “save  us  all”…     by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda
  • 6. USE OF THE INTERNET BY MILLENNIALS BUILDING BUSINESSES BUILDING COMMUNITIES USERS, GAMERS & SPECTATORS by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda …  but  they  might   be  referring  to     a  minority  of   millennials...     Since  most  of   them  -­‐like  in     any  other   generation-­‐   are  mostly   users,  gamers   &  spectators,   and  not  only   technology   wise…  
  • 7. Let  me  present  10   personal  challenges   for  millennials  who   really  want  to  change   the  world,  using  their   talent  and  the   available  technology, …instead  of  wasting   their  time.       by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda
  • 8. by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda MATURE MILLENNIAL Self-­‐centered.   What  can  you  do     for  me?   Other-­‐centered.   What  can  I  do  for  you?   IMMATURE MILLENNIAL
  • 9. MATURE MILLENNIAL Fidgety.   Short  attention-­‐span.   Self-­‐possessed.   Able  to  concentrate.   by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda IMMATURE MILLENNIAL
  • 10. by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda MATURE MILLENNIAL Wants  to  be  liked.   Wants  to  be  respected.   IMMATURE MILLENNIAL
  • 11. by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda MATURE MILLENNIAL Interests  almost   exclusively  physical   (sports,  shopping).   Interests  both   physical  and     non-­‐physical  (sports,   reading,  ideas,  people).   IMMATURE MILLENNIAL
  • 12. by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda MATURE MILLENNIAL Concerned  with   present  and   immediate  future.   Interested  in  past   (causes)  and  distant   future  (implications).   IMMATURE MILLENNIAL
  • 13. MATURE MILLENNIAL Impulsive.   Amusement-­‐oriented.   Self-­‐controlled.   Achievement-­‐oriented.   IMMATURE MILLENNIAL by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda
  • 14. IMMATURE MILLENNIAL by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda MATURE MILLENNIAL Vision  constricted  by   immediate   surroundings.   Vision  encompasses   distant  lands,   cultures,  peoples     and  affairs.  
  • 15. IMMATURE MILLENNIAL by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda MATURE MILLENNIAL Ethics  based  on  fear     of  punishment.   Ethics  based  on     well-­‐formed   conscience.  
  • 16. by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda IMMATURE MILLENNIAL MATURE MILLENNIAL Uncomfortable     with  anything  not   immediately   understood.   Curious  about  things   not  immediately   understood.  
  • 17. by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda IMMATURE MILLENNIAL MATURE MILLENNIAL Indiscriminate  dress.   Dress  as  an  outward   show  of  inner   self-­‐respect.  
  • 18. Lots  of  work  for   parents  &   educators,  uh?   ;-­‐)   by ÁLVARO GONZÁLEZ-ALORDA @agalorda           /agalorda bit.ly/agalorda