The 7 c's of effective communication

1. PCS

2.  Completeness
 Clarity
 Conciseness
 Correctness
 Courtesy
 Consideration
 Concreteness
List of 7 C’s:

3. INTRODUCTION…
 When we talk about “Effective Communication” one
thing that comes in mind , what are the basic C’s of
the “effective communication”.
 This C’s tells us how your message can becomes
effective for your target group’
 These C’s also tell about style and impotance of the
message.
 These C’s are the key for the effective communication.
 Communication is the heart and soul of any
business.

4. Completeness…
 The Dictionary says that to make complete is to make
something whole or perfect . Communication ,
therefore , should be of a perfect nature.
 Complete information and details should be provided
when required . If you are writing a report for
someone higher in the organization then provide your
findings and recommendations in a manner that does
not make it necessary for him or her to ask you again.
 Remember , ” Haste makes for Waste ”.

5. Clarity…
 Clarity implies emphasizing on a a specific message or
goal at a time, rather than trying to achieve too much
at once. Clarity in a communication has following
features:
* It makes understanding easier.
* Complete clarity of thoughts and ideas
enhances the meaning of message.
 Clear message makes use of exact,appropriate and
concrete words.

6. Conciseness…
 When you're concise in your communication, you
stick to the point and keep it brief. Your audience
doesn't want to read six sentences when you could
communicate your message in three.
 Conciseness means communicating what you want to
convey in least possible words. Conciseness is a
necessary for effective communication.
 It has following features:
* It is both time saving as well as cost saving.
*It underlines and highlights the main message.

7. Correctness…
 Correctness in communication implies that there are no
grammatical errors in communication.
 Correct communication has following features:
* The message is exact , correct and well-timed.
*If the communication is correct , it boosts up the
the confidence level.
*Correct message has greater impact on the
audience/readers.
*It makes use of appropriate and correct language
in the message.

8. Courtesy…
 Courtesy in message implies the message should show the
sender’s expression as well as should respect the receiver.
The sender of the message should be sincerely polite ,
judicious , reflective and enthusiastic.
 Courteous message has following features:
*Courtesy implies taking into consideration both
viewpoints as well as feelings of the receiver of
the message.
*Courteous message is positive and focused at the
audience.

9. Tact…
 Tact and courtesy go together. Tact is the skill and
understanding shown by a person in handling people
and situations in such a way that no offence is caused.
 The tactful writer of letter has to bear in mind the
“You attitude” and also the goodwill function of letter
writing.
 There are some situations that call for tactful handling
, such as when credit has to be refused, when a
complaint or claim cannot be adjusted , or there is
likely to be a delay in the execution of an order.

10. Promptness in replying…
 Promptness in replying to a business letter is an aspect
of courtesy. It is very bad manners to delay replying to
letters.
 While this would apply to all manner of
correspondence it assumes an added significance
while replying to letters of complaint.
 For in such cases it would be a matter of “ Justice
delayed is justice denied”.

11. Consideration…
 Consideration implies “stepping into the shoes of others”.
Effective communication must take the audience into
consideration.
 Modify your words in message to suit the audience’s needs
while making your message complete. Features of
considerate communication are as follows:
*Emphasize on “you” approach.
*Empathize with the audience and exhibit interest
in the audience. This will stimulate a positive
reaction from the audience.

12. Concreteness…
 Concrete communication implies being particular and
clear rather than fuzzy and general. Concreteness
strengthens the confidence. Concrete message has
following features:
*It is supported with specific facts and figures.
*It makes use of words that are clear and that build
the reputation.
*Concrete messages are not misinterpreted.

13. Benefits of 7 C’s :
 Effective communication is an important part of
business success. To establish good business
communication, it helps to have a blueprint of the 7
C's of effective communication. You can use your list of
communication "C" words to create efficient
communication at all levels of your company, and to
help make interactions with customers more effective
as well.
 Be sure to keep these 7 C's in mind the next time you
communicate, and make every interaction you have
better and more effective.

14. Thank You...