Making communications land - Are they received and understood as intended? we...
Amdvision trade marketing tools 2010
1. VISION Technology from AMD
AMD Phenom II X3/X4/X6 Presence
In EMEA Retail Tools
EMEA Consumer Marketing
Aug-2010
2. VISION Micro Ads and Information Box
Simple VISION messaging buttons to include in partner co-op flyers, ads, etc. next to
product listing
Goal:
‒ Inclusion at partner co-op flyers
for guidance to end user
‒ Increases POS visibility at
(r)etailer
‒ Full Package available at:
ftp://ftp.amdplatforms.com/
User: movies, PW: amd2010
Triple-, Quad- and Six-Core:
- Mentioned in micro ads and
Info Box
3. VISION (R)etailer Micro site
VISION micro site to educate consumers about VISION in (R)etailer online shops, now in
9 different languages, across 16 retailers
Goal:
- Running on retailer sites
for education
- Branding and SKU promo
throught partner logo and
direct links to partner offers
http://www.amd.com/pcworld/
Triple-, Quad- and Six-Core:
- Mentioned in „What´s your
VISION?“ in VISION Ultimate
and VISION Black
3
4. VISION POS Material
Instore Point-of Sale Material for end consumer education and sales support
Items:
1. Leaflet + dispenser
2. Poster
3. Triangle standee
4. Notebook mat
5. Mouse pad
6. Post card
7. Magnetic sticker
8. Key ring
9. Quick Reference Guides
10. Pen
11. Notebook sticker
12. Pocket guide
Triple-, Quad- and Six-Core:
- Mentioned in leaflet, poster,
QRG
5. VISION In-Store Demo
AMD In-Store Demo
Goal:
‒ Retailer can (but does not have to) ad manually
- Retailer logo
- System price
‒ Demo will do a OS read-out to:
- show system components (and price if etailer
wants to ad it)
- recognize if system is DT or MB and show only
respective content
- recognize VISION tiering (working with VISION
Matrix) and show respective content
‒ Messaging from POS material + Performance Proof
point videos
Triple-, Quad- and Six-Core:
- Currently being produced, but will contain in
component section at top and in VISION Ultimate
and Black sections
6. VISION Partner Print Ad template
VISION partner ad with explanation chart to use in partner (OEM, etailer) flyers or
co-op ad bookings
Goal:
‒ Educational ad template for co-op retail ads
‒ Increase offline visibility
‒ Source files available at:
ftp://ftp.amdplatforms.com/
User: movies, PW: amd2010
Triple-, Quad- and Six-Core:
- Part of messaging in VISION Ultimate
7. VISION Newsletter Template
VISION newsletter template for usage of AMD end consumer database as well as
partner´s (OEM, etailer) database
Goal:
‒ Create demand by linking to product offerings
‒ Usage of AMD end consumer database
(65K across EMEA)
‒ Increase VISION visibility
‒ Source files available at:
ftp://ftp.amdplatforms.com/
User: movies, PW: amd2010
Triple-, Quad- and Six-Core:
- Part of messaging in VISION Ultimate
8. VISION Banner Ads
VISION banner ads to use in partner (OEM, etailer) online sites or co-op banner ad
bookings and our SEM campaign
Goal:
‒ Create demand by linking to product offerings or
etailer micro site
‒ Increase online visibility
‒ Source files available at: ftp://ftp.amdplatforms.com/
User: movies, PW: amd2010
Triple-, Quad- and Six-Core:
- Special X6 banners linking to etailer offerings
9. VISION In-Store Training
AMD In-Store Training of Retail Sales Associates
Goal:
‒ Quarterly 5.500 retail stores of major
retailers across EMEA -> 14.000 RSA‘s
‒ Individual trainings
Triple-, Quad- and Six-Core:
- Integral part in Q3 training deck
available at:
10. VISION Retail Newsletter
Regular AMD newsletter to retail database
Goal:
‒ Inform key 550 decision makers in retail across
EMEA about latest product and marketing news
- Permanently ongoing
Triple-, Quad- and Six-Core:
- Special X6 eshot
- Triple- and Quad-core info shot at launch in May
11. VISION Life-Style messaging
Goal:
-Tangible, easy to associate lifestyle PC usage
Stories for Women/Men/Youth (similar to the
lifestyle videos)
-In 10/20/50 and 100 word lengths
-For MNCs and Retailers to include in their
marketing communication material
Triple-, Quad- and Six-Core:
-Currently being produced, but will contain in
various usage scenarios
12. VISION Videos
VISION Videos for usage at events and buzz creation via social networks
X3 video in ENG, GER, FRE, SPA, RUS
13. Summary & Outlook
Summary:
-The AMD Phenom II X3/X4/X6 is an integral part of our Q2 and Q3 VISION messaging
-Hence, in all EMEA VISION communication items (Micro ads, Info Box, POS material, Micro
site, In-store Demo, Lifestyle Messaging, Videos, Banners, Ad and eShot templates)
Outlook:
-In Q4, X3/X4/X6 could be more of a focus with key (visual) proof points in all
communication material
-Could be visualized by showing „3 is better than 2“ in videos
-Could be visualized by showing „traffic on highway, 3 or 4 lanes rather than 2“
