Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Kaufhold news engagement

Texas Tech teen news audience experiment: AEJMC 2014 panel for Media Management & Economics Division

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Kaufhold news engagement

  1. 1. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
  2. 2. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
  3. 3. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • Newspaper advertising down 50% since 2007 (ASNE, 2013) • Staffs down 31%; 17,000 newspaper jobs lost
  4. 4. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • Newspaper advertising down 50% since 2007 (ASNE, 2013) • Staffs down 31%; 17,000 newspaper jobs lost • TV news viewership down 55% since 1980 (Pew, 2013)
  5. 5. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • Newspaper advertising down 50% since 2007 (ASNE, 2013) • Staffs down 31%; 17,000 newspaper jobs lost • TV news viewership down 55% since 1980 (Pew, 2013) • Average age of a CBS or CNN news viewer?
  6. 6. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • Newspaper advertising down 50% since 2007 (ASNE, 2013) • Staffs down 31%; 17,000 newspaper jobs lost • TV news viewership down 55% since 1980 (Pew, 2013) • Average age of a CBS or CNN news viewer? 62.3…and rising
  7. 7. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
  8. 8. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
  9. 9. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social!
  10. 10. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • News consumption
  11. 11. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • News consumption • Military service • Fraternal membership • Voting rates • Community investment • Union membership • School volunteering • Reported health/happiness
  12. 12. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • News consumption • Military service • Fraternal membership • Voting rates • Community investment • Union membership • School volunteering • Reported health/happiness • Suicide • Divorce
  13. 13. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • So, what would you rather do?
  14. 14. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • So, what would you rather do?
  15. 15. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • So, what would you rather do?
  16. 16. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • So, why not turn news into a game?
  17. 17. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • So, why not turn news into a game?
  18. 18. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • So, why not turn news into a game?
  19. 19. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • News game, control & experimental groups • Previous week’s news; 2 local sources; no sports • 2 ways to earn points: -Student does know a news story; -Experimenter doesn’t know a news story • Pre- and post-tests measured 2 areas: -Current events knowledge -Civics knowledge
  20. 20. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • First iteration: Spring 2010 8 classes; 200 students (exp n=113); 6 visits -Current events knowledge +15% -Civics knowledge +37%
  21. 21. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • First iteration: Spring 2010 8 classes; 200 students (exp n=113); 6 visits -Current events knowledge +15% (few students) -Civics knowledge +37%
  22. 22. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • First iteration: Spring 2010 8 classes; 200 students (exp n=113); 6 visits -Current events knowledge +15% -Civics knowledge +37% • Second iteration: Summer 2012 2 classes; 94 (exp n=56); 18 visits (every day) -Current events knowledge +86% -Civics knowledge +83%
  23. 23. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • Next: Expand it to high school 2 social studies classes, approx. 30 students each -Lubbock High School (STEM magnet) -Coronado High School (more diverse)
  24. 24. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • Next: Expand it to high school 2 social studies classes, approx. 30 students each -Lubbock High School (STEM magnet) -Coronado High School (more diverse) • Texas Tech IRB approved • Lubbock School District research chair approved • Two H.S. principles approved & ID’d teachers • Lubbock Avalanche-Journal provided papers • …teachers never responded
  25. 25. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • Next: Expand it to high school -Identified a likely teacher in Austin -Will continue to pursue Lubbock teachers • Hosted TAB conference; many news directors • Plan to engage journalists & journalism faculty to make numerous classroom visits and host student tours in news facilities
  26. 26. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! • Next: Expand it to high school -Identified a likely teacher in Austin -Will continue to pursue Lubbock teachers • Hosted TAB conference; many news directors • Plan to engage journalists & journalism faculty to make numerous classroom visits and host student tours in news facilities • Include recent graduates, now working in news
  27. 27. “Gaming” the system: A classroom experiment to (try to) make news use fun…and social! Thanks! Kelly Kaufhold, Ph.D. Texas Tech University (512) 944-7256 (c) kelly.kaufhold@ttu.edu

    Soyez le premier à commenter

    Identifiez-vous pour voir les commentaires

Texas Tech teen news audience experiment: AEJMC 2014 panel for Media Management & Economics Division

Vues

Nombre de vues

327

Sur Slideshare

0

À partir des intégrations

0

Nombre d'intégrations

17

Actions

Téléchargements

2

Partages

0

Commentaires

0

Mentions J'aime

0

×