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The Delphi Method:
                                   A qualitative means to a better future
          by Jared Bourgeois, Laura Pugmire, Keara Stevenson, Nathan Swanson, and Benjamin Swanson



When              	     Attempting	to	predict	the	future	has	been	the	ambition	of 	countless	individuals	since	antiquity.	In	
quantitative
methods fail      the business sector, accurately predicting the future of demand, cash flows, and other factors is cru-

                  cial. Yet in many instances, such as projecting the effects of a new product or technology, quantitative

                  forecasting	methods	are	not	an	option	because	historical	data	is	typically	not	available.	In	such	cases	a	

                  reliable	forecast	must	be	obtained	using	qualitative	means.	The	Delphi	Method	is	a	reliable	and	unique	

                  methodology	appropriate	for	these	instances.

                  	     In	1948,	the	United	States	Air	Force	realized	the	need	to	anticipate	future	advancements	in	

                  technology to protect America. The RAND project was formed to tackle these predictions. The existing

                  methods of forecasting were insufficient to adequately prepare the needed report, because no historical

                  data for this subject was available. As they explored new methods of forecasting, the Delphi method was

                  born.	Today	businesses,	governmental	agencies,	and	organizations	use	the	Delphi	method	to	forecast	

                  future events and make appropriate plans for the future.

Delphi                  The Delphi method is a combination of qualitative and quantitative processes that draws mainly
method
defined           upon the opinions of identified experts to develop theories and projections for the future. A group of

                  experts is drawn from several disciplines and professions. A multiple-round survey system is adminis-

                  tered to this group over an extended period of time. The goal of this method is to reach a consensus

                  among	the	group	by	the	end	of 	this	multiple-round	questionnaire	process.	The	uniqueness	of 	Delphi	

                  lies	in	its	reliability,	given	the	variableness	of 	human	opinion,	and	in	its	ability	to	be	administered	

                  remotely and without direct participant interaction. It is best used for a fairly simple assessment of new
Steps in
the Delphi        products and developments, but it is one of the most complex methodologies available.
method:
                        The first step toward implementing the Delphi method is to organize the process in a very specific
1. Identify
problem
                  and	thorough	manner.	Questionnaires	should	be	designed,	administrative	processes	determined,	and
total	costs	evaluated	before	starting	the	actual	procedures.	When	a	complete	

                outline for the process is finished, the expert-selection process can begin.

2. Select             The size of the project being completed will determine the number of expert panels the Delphi
experts
                Method requires, but each panel should consist of approximately 10 to 18 members. The size of the

                panel	is	ultimately	determined	by	the	needs	and	budget	of 	those	administering	the	process.	A	simple	

                random sampling of respondents is not adequate to form this panel. Unlike traditional statistical survey-

                ing, the goal is not to select a representative sample of the population. The whole premise behind the

                Delphi theory is that the panel members are in fact experts in their field in order to yield more accurate

                results. The criteria that qualifies an individual as a panel “expert” is determined by those administering

                the	process.


3. Administer         Once the expert selection process is finished, a questionnaire is distributed to each panel member
questionnaire
                for completion. The members are encouraged to draw upon their experiences, and use any historical

                data, research, or other available resources to help in answering the posed questions. However, panel

                experts should not consult others regarding questionnaire material, in part to avoid accidental contact

                with other members of the panel.

                      The first questionnaire usually consists of one or two questions. These are meant to be open-end-

                ed questions related to the issue being researched. The experts give their opinion and return the ques-
4a. Evaluate
responses       tionnaire to the panel director. The panel director then reviews the responses and uses this information

                to develop more specific questions to be used in the second questionnaire.

                      The second questionnaire has two major parts: first, the results and responses from the first ques-
4b.
Redistribute    tionnaire are presented in an orderly format (such as a list or table). The experts rank the result items to
questionnaire
                establish priorities, and are allowed to review their responses in light of the opinions of other experts,

                add comments, and change their responses if desired. Second, the new questions formulated by the

                panel director are posed to the panel. Panel members then return the answers to these questions, along

                with any revisions to their previous answers, to the panel director. It is in this questionnaire that they
are able to explain the reasoning behind their responses. The panel director once again processes this

               information	and	prepares	the	third	questionnaire.

               	     The	third	and	all	subsequent	questionnaires	contain	three	major	parts.	First,	they	include	the	an-

               swers to all previous questions, along with some statistical data so experts can view how their responses

               related	to	those	of 	other	panel	members.	Second,	they	include	comments	and	reasoning	that	panel	

               members included with their answers. Third, they provide an opportunity for experts to review and

               revise any of their previous answers. Once again, panel members fill out the questionnaire and return it

               to	the	panel	director.	

5. Interpret   	     This	process	continues	until	a	consensus	is	reached	by	the	group.	Usually	a	minimum	of 	three	
results
               questionnaires is needed to reach a consensus, but the number of questionnaires could be five or more.

               A key ingredient to this process is the anonymity of the panel members. No member knows the identity

               of the other panel members. This allows a true consensus to be reached and eliminates many problems

               that arise from bias and peer influence among the participants.

Practical            As stated previously, the Delphi Method was created and first applied in the early 50s when the
application
               United States Air Force wanted to prepare for the possibility of an atomic war with the Soviet Union.

               The goal was to project how many atomic bombs that the Soviet Union would deploy in the event of

               war. The results from the first round of expert responses showed estimates ranging from 50 to 5000

               bombs.	After	proceeding	through	four	more	iterations	of 	the	survey	and	response	process,	that	estimate	

               reached a consensus: 167 to 360 bombs. Using the repeated-ranking process of the Delphi methodol-

               ogy, a professional and focused prediction was obtained.

                     Other examples where the Delphi method has been used include the forecasting of the long-term
Other
examples
               impact of modern terrorism on U.S. Society, the effectiveness of an AIDS vaccination in Switzerland,

               predicting the use and extent of information technology, and projecting how future events will affect the

               U.S. lodging industry. In each example, the long-term effects of a newly-introduced idea is desired, but

               not	obtainable	by	quantitative	means.
The Delphi Method is a qualitative method used for forecasting in situations in which historical

            data are unavailable or which explore far into the future. The Delphi Methodology is carried out by

            identifying the problem, selecting a panel of experts to consult, administering various iterations of the

            questionnaire and evaluation process, and drawing conclusions based on the experts’ consensus. Using

            this methodology under the appropriate circumstances will give reliable and professional guidance to

            many	of 	the	questions	that	businesses	face	today.			   	




More        The Delphi Method is used in many modern studies and various valuable explanations and examples
Resources
            are available for study and review. Below are a few excellent sources:


                 Dalkey, N.C.  Helmer, O. (1963, April). An experimental application of the Delphi method to

            the user of experts. Management science, 9, 3, pp. 458-67.


                 Dalkey, N.C.; Rourke, D.L.; Lewis, R.; Snyder, D. (1972). Studies in the quality of life. Lexington,

            Massachusetts: Lexington Books.


                 Helmer, Olaf. (1966, April). The Delphi Method for Systematizing Judgments About the Future.

            Insititute of Government and Public Affairs, University of California, Los Angeles.


                 Ludwig, Barbara. Oct. 1997. “Predicting the Future: Have you considered using the Delphi

            Methodology?” Journal of Extension. http://www.joe.org/joe/1997october/tt2.html


                 Okoli, C.; S.D. Pawlowski: The Delphi method as a research tool: an example, design consider-

            ations and applications. Information  Management 42 (2004) 15-29. www.elsevier.com/locate/dsw

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Delphimethod

  • 1. The Delphi Method: A qualitative means to a better future by Jared Bourgeois, Laura Pugmire, Keara Stevenson, Nathan Swanson, and Benjamin Swanson When Attempting to predict the future has been the ambition of countless individuals since antiquity. In quantitative methods fail the business sector, accurately predicting the future of demand, cash flows, and other factors is cru- cial. Yet in many instances, such as projecting the effects of a new product or technology, quantitative forecasting methods are not an option because historical data is typically not available. In such cases a reliable forecast must be obtained using qualitative means. The Delphi Method is a reliable and unique methodology appropriate for these instances. In 1948, the United States Air Force realized the need to anticipate future advancements in technology to protect America. The RAND project was formed to tackle these predictions. The existing methods of forecasting were insufficient to adequately prepare the needed report, because no historical data for this subject was available. As they explored new methods of forecasting, the Delphi method was born. Today businesses, governmental agencies, and organizations use the Delphi method to forecast future events and make appropriate plans for the future. Delphi The Delphi method is a combination of qualitative and quantitative processes that draws mainly method defined upon the opinions of identified experts to develop theories and projections for the future. A group of experts is drawn from several disciplines and professions. A multiple-round survey system is adminis- tered to this group over an extended period of time. The goal of this method is to reach a consensus among the group by the end of this multiple-round questionnaire process. The uniqueness of Delphi lies in its reliability, given the variableness of human opinion, and in its ability to be administered remotely and without direct participant interaction. It is best used for a fairly simple assessment of new Steps in the Delphi products and developments, but it is one of the most complex methodologies available. method: The first step toward implementing the Delphi method is to organize the process in a very specific 1. Identify problem and thorough manner. Questionnaires should be designed, administrative processes determined, and
  • 2. total costs evaluated before starting the actual procedures. When a complete outline for the process is finished, the expert-selection process can begin. 2. Select The size of the project being completed will determine the number of expert panels the Delphi experts Method requires, but each panel should consist of approximately 10 to 18 members. The size of the panel is ultimately determined by the needs and budget of those administering the process. A simple random sampling of respondents is not adequate to form this panel. Unlike traditional statistical survey- ing, the goal is not to select a representative sample of the population. The whole premise behind the Delphi theory is that the panel members are in fact experts in their field in order to yield more accurate results. The criteria that qualifies an individual as a panel “expert” is determined by those administering the process. 3. Administer Once the expert selection process is finished, a questionnaire is distributed to each panel member questionnaire for completion. The members are encouraged to draw upon their experiences, and use any historical data, research, or other available resources to help in answering the posed questions. However, panel experts should not consult others regarding questionnaire material, in part to avoid accidental contact with other members of the panel. The first questionnaire usually consists of one or two questions. These are meant to be open-end- ed questions related to the issue being researched. The experts give their opinion and return the ques- 4a. Evaluate responses tionnaire to the panel director. The panel director then reviews the responses and uses this information to develop more specific questions to be used in the second questionnaire. The second questionnaire has two major parts: first, the results and responses from the first ques- 4b. Redistribute tionnaire are presented in an orderly format (such as a list or table). The experts rank the result items to questionnaire establish priorities, and are allowed to review their responses in light of the opinions of other experts, add comments, and change their responses if desired. Second, the new questions formulated by the panel director are posed to the panel. Panel members then return the answers to these questions, along with any revisions to their previous answers, to the panel director. It is in this questionnaire that they
  • 3. are able to explain the reasoning behind their responses. The panel director once again processes this information and prepares the third questionnaire. The third and all subsequent questionnaires contain three major parts. First, they include the an- swers to all previous questions, along with some statistical data so experts can view how their responses related to those of other panel members. Second, they include comments and reasoning that panel members included with their answers. Third, they provide an opportunity for experts to review and revise any of their previous answers. Once again, panel members fill out the questionnaire and return it to the panel director. 5. Interpret This process continues until a consensus is reached by the group. Usually a minimum of three results questionnaires is needed to reach a consensus, but the number of questionnaires could be five or more. A key ingredient to this process is the anonymity of the panel members. No member knows the identity of the other panel members. This allows a true consensus to be reached and eliminates many problems that arise from bias and peer influence among the participants. Practical As stated previously, the Delphi Method was created and first applied in the early 50s when the application United States Air Force wanted to prepare for the possibility of an atomic war with the Soviet Union. The goal was to project how many atomic bombs that the Soviet Union would deploy in the event of war. The results from the first round of expert responses showed estimates ranging from 50 to 5000 bombs. After proceeding through four more iterations of the survey and response process, that estimate reached a consensus: 167 to 360 bombs. Using the repeated-ranking process of the Delphi methodol- ogy, a professional and focused prediction was obtained. Other examples where the Delphi method has been used include the forecasting of the long-term Other examples impact of modern terrorism on U.S. Society, the effectiveness of an AIDS vaccination in Switzerland, predicting the use and extent of information technology, and projecting how future events will affect the U.S. lodging industry. In each example, the long-term effects of a newly-introduced idea is desired, but not obtainable by quantitative means.
  • 4. The Delphi Method is a qualitative method used for forecasting in situations in which historical data are unavailable or which explore far into the future. The Delphi Methodology is carried out by identifying the problem, selecting a panel of experts to consult, administering various iterations of the questionnaire and evaluation process, and drawing conclusions based on the experts’ consensus. Using this methodology under the appropriate circumstances will give reliable and professional guidance to many of the questions that businesses face today. More The Delphi Method is used in many modern studies and various valuable explanations and examples Resources are available for study and review. Below are a few excellent sources: Dalkey, N.C. Helmer, O. (1963, April). An experimental application of the Delphi method to the user of experts. Management science, 9, 3, pp. 458-67. Dalkey, N.C.; Rourke, D.L.; Lewis, R.; Snyder, D. (1972). Studies in the quality of life. Lexington, Massachusetts: Lexington Books. Helmer, Olaf. (1966, April). The Delphi Method for Systematizing Judgments About the Future. Insititute of Government and Public Affairs, University of California, Los Angeles. Ludwig, Barbara. Oct. 1997. “Predicting the Future: Have you considered using the Delphi Methodology?” Journal of Extension. http://www.joe.org/joe/1997october/tt2.html Okoli, C.; S.D. Pawlowski: The Delphi method as a research tool: an example, design consider- ations and applications. Information Management 42 (2004) 15-29. www.elsevier.com/locate/dsw