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Concepts in Enterprise Resource Planning   Third Edition Chapter Three Marketing Information Systems and the Sales Order Process
Objectives ,[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition Concepts in Enterprise Resource Planning, Third Edition
Objectives (cont’d.) ,[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition Concepts in Enterprise Resource Planning, Third Edition
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Overview of Fitter Snacker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Overview of Fitter Snacker (cont’d.) ,[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Problems with Fitter Snacker’s Sales Process ,[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Problems with Fitter Snacker’s Sales Process (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Concepts in Enterprise Resource Planning, Third Edition Concepts in Enterprise Resource Planning, Third Edition Figure 3-1  The sales process Problems with Fitter Snacker’s Sales Process (cont’d.)
Sales Quotations and Orders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Sales Quotations and Orders (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Order Filling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Order Filling (cont’d.) ,[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Accounting and Invoicing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Payment and Returns ,[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Payment and Returns (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Sales and Distribution in ERP ,[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Sales and Distribution in ERP (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Pre-Sales Activities ,[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Sales Order Processing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Sales Order Processing (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Inventory Sourcing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Delivery ,[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Billing ,[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Payment ,[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
A Standard Order in SAP ERP ,[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Taking an Order in SAP ERP ,[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-2  SAP ERP order entry screen
Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-3  Data entry fields in the order entry screen
Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-5  Search screen for customers
Taking an Order in SAP ERP (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Taking an Order in SAP ERP (cont’d.) ,[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-9  The Document Flow tool, which links sales order documents
Discount Pricing in SAP ERP ,[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Discount Pricing in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-10  Pricing conditions for sales order
Integration of Sales and Accounting ,[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Integration of Sales and Accounting (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-12  Accounting detail for the West Hills sales order
Customer Relationship Management ,[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Core CRM Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
SAP’s CRM Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Concepts in Enterprise Resource Planning, Third Edition Figure 3-14  SAP ERP sales activity manager
SAP’s CRM Software (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
SAP’s CRM Software (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-15  SAP CRM system landscape
SAP’s CRM Software (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
SAP’s CRM Software (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-16  Marketing and campaign planning
The Benefits of CRM ,[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Summary ,[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Summary (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition
Summary (cont’d.) ,[object Object],[object Object],[object Object],[object Object],[object Object],Concepts in Enterprise Resource Planning, Third Edition

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Chapter3 marketing infosys

  • 1. Concepts in Enterprise Resource Planning Third Edition Chapter Three Marketing Information Systems and the Sales Order Process
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Concepts in Enterprise Resource Planning, Third Edition Concepts in Enterprise Resource Planning, Third Edition Figure 3-1 The sales process Problems with Fitter Snacker’s Sales Process (cont’d.)
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-2 SAP ERP order entry screen
  • 29. Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-3 Data entry fields in the order entry screen
  • 30. Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-5 Search screen for customers
  • 31.
  • 32.
  • 33. Taking an Order in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-9 The Document Flow tool, which links sales order documents
  • 34.
  • 35. Discount Pricing in SAP ERP (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-10 Pricing conditions for sales order
  • 36.
  • 37. Integration of Sales and Accounting (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-12 Accounting detail for the West Hills sales order
  • 38.
  • 39.
  • 40.
  • 41. Concepts in Enterprise Resource Planning, Third Edition Figure 3-14 SAP ERP sales activity manager
  • 42.
  • 43. SAP’s CRM Software (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-15 SAP CRM system landscape
  • 44.
  • 45. SAP’s CRM Software (cont’d.) Concepts in Enterprise Resource Planning, Third Edition Figure 3-16 Marketing and campaign planning
  • 46.
  • 47.
  • 48.
  • 49.