2. WHAT IMPRESSION MANAGEMENT
IS ?
IMPRESSION MANAGEMENT is how to
make a favorable impression, how to perceive
others and evaluate others on the basis of

3. Dress, make-up, hairstyle,
Manner and general behavior,
Body language.

4. The DEFINITION:-
 The process of portraying yourself to
others in a manner that creates a desired
impression.
 Impression Management is the goal-
directed activity of controlling and
regulating information in order to
influence the impressions formed by an
audience.

5. OBJECTIVES :-
 Learn the key
concepts, principles, findings, and
methodological techniques relevant to the
study of impression management and self-
presentation.
 Learn how to analyze social psychological
phenomena in terms of impression
management.
 Learn how everyday social events can be better
understood through the understanding of

6. TECHNIQUES OF IMPRESSION
MANAGEMENT :-
 Conformity
Excuses
Apologies
Self promotion
Flattery
Favors
Association

7.  Conformity
 Execuses
 Apologies

8. Self promotion
Flattery
Favors
Association

9. Impression Management:
Effective Social Interaction?
 Which type of person are you?
 When I am in situation, I ask myself
what is the ideal person for this
situation, and how can I be that person
 Self-Monitoring concept.

10. IMPRESSION MANAGEMENT
FINDING:-
INGRATIATION
This include:-
showing interest in the person,
smiling,
eye contact,
agreeing.

11. TACTICS OF IMPRESSION
MANAGEMENT
 Intimidation
 Self- promotion
 Exemplification
 Supplication

12. Few Tips On How To Improve
Impression Management :-
Set goals.
Commit to the change you want to
create.
Dress appropriately.

13. Cont…
Learn how to properly shake hands.
Keep your body language open.
Fake it until you feel it.

14. CONCLUSION
From all the
objectives, techniques, findings, tactics
, and tips we can conclude that Impression
Management plays a vital role in all fields
such as in
organisations, hospitals, education
institutions etc.
So, Impression Management is the
process through which one person influence
others.

15. From:-
Group “A”