l'economie du gratuit à l'heure d'internet

Alban MARTIN @ Pau, 14th October 2009 Freeconomics on the internet

Agenda ,[object Object],[object Object],[object Object],[object Object]

Correspond to the way innovations are created online… ,[object Object],[object Object],[object Object],[object Object],[object Object]

… enabled by structural elements… ,[object Object],Source graphic: G. Champeau

… enabled by structural elements… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : C. Anderson, Free, Pearson education France, septembre 2009

… enabled by structural elements… ,[object Object]

… enabled by structural elements… ,[object Object],[object Object],[object Object]

… enabled by structural elements… ,[object Object],[object Object],Source: Zenith Optimedia; Yankee Group; Jupiter Research; ABI Research Advertising investments Western Europe - (Billion €) 30% 14% 6% 29% 14% 6% CAGR 20% 3% 3% 2% 1% 4%

… and increased by abundance… ,[object Object],[object Object],[object Object],[object Object],[object Object]

… and increased by abundance… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

… deeply modifying resources management Source: C. Anderson, free, pearson education 2009, and online http://www.wired.com/techbiz/it/magazine/17-07/mf_freer?currentPage=2

Eight models for monetizing digital content Source : Forrester Research, 8 models for monetizing digital content, june 2009 * * * *

4 models in particular are “monetizing” free products and services Source: C. Anderson, “Free” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cross-subsidies

4 models in particular are “monetizing” free products and services Source: C. Anderson, “Free” Example: Gmail free 8Gigas mail box

4 models in particular are “monetizing” free products and services Source: C. Anderson, “Free” Example: Free weather but paying full info

4 models in particular are “monetizing” free products and services Source: C. Anderson, “Free” ,[object Object],[object Object],[object Object]

Example of 1-800-GOOG-411 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Example of 1-800-GOOG-411 ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: C. Anderson, “Free”

Example of Google Maps ,[object Object],Source: C. Anderson, “Free” ,[object Object]

Example of Google Maps Money for google Money for google Money for google

Example of Google Maps Example of 3rd party use of googlemap: http://earthquakes.tafoni.net/?hl=en ,[object Object],[object Object],[object Object]

10 rules of free – C. Anderson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What if the time spent online with the products was entertaining? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What if the time spent online with the products was entertaining?

What if your consumers were doing your job? ,[object Object],[object Object],[object Object],[object Object]

What if your consumers were doing your job?

Another model for lowering prices to the maximum : the cocreation of value R&D Marketing Sales

Another model for lowering prices to the maximum : the cocreation of value 12/10/09 R&D WHO? niche, mainly B2B, start-ups, SMEs, independant, also students HOW? cooperation & co-creation plateforms, in real life happenings (workshops, barcamp, conference) KPIs? # contributions, deals/new partners, ideas, suggestions

Another model for lowering prices to the maximum : the cocreation of value 12/10/09 R&D Marketing Sales WHO? Targeted and small audience, geeks, early adopter HOW? beta test, “netnology”, online discussion monitoring, forums KPIs? # answers, ratings, feedbacks

Another model for lowering prices to the maximum : the cocreation of value 12/10/09 R&D Marketing Sales WHO? opinion leaders, From small to large market, HOW? Blog marketing, Word of mouth marketing, Social Media Optimization KPIs? Audience, followers, transmission-rate, interaction with the message

l'economie du gratuit à l'heure d'internet

Recommended

Recommended

More Related Content

More from Alban Martin

More from Alban Martin (20)

Recently uploaded

Recently uploaded (20)

l'economie du gratuit à l'heure d'internet

Editor's Notes