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A set prepared by :
Noyel Sebastian
 Loyola Economic Association for
Development(LEAD).
 John Alias, for his guidance.
 4 rounds, 30 questions.
 Round 1: written round,7 questions.
 Round 2:clockwise, 8 questions.
 Round 3: written round,7 questions.
 Round 4: anti-clockwise,8 questions.
 The bold and underlined words are clues to
the answer.
 McDonald’s had launched a range of Happy
Meals.What was it based on?
 7 questions
 Write down bros…
 10 points each; all correct fetch you a bonus
of 30 – 100 points at stake.
 Themed around Commercials and
Controversies.
 Phones4U came up with an ad on the eve of a special day
which is celebrated annually.
 The campaign that run to promote Samsung phones and
their miraculous offers at Phones4U was commented
disrespectful as, the ad featured an image of someone
donning the slogan “Miraculous deals on Samsung Galaxy
Android Phones” on his merciful heart.
 This gave the impression that they were mocking and
belittling certain people and their beliefs.
 Who was portrayed in this ad?
 Nicofresh came up with a poster for their iconic
product.ASA concluded that the ad implied
interracial relationships are taboo.The ad also
showed the relationship of a young man with an
old women which is socially unacceptable.
 What special product is marketed by Nicofresh?
 Image slide follows.
 In theTata Press Ltd. v/s MahanagarTelephone Nigam Ltd case,
SC held that ‘The right to advertise’ is been a part of FR under
Article 19 (1)(a) and no law had been enacted to restrict the right
of free speech in regard to advertisements.
 This was violated when Madras HC recently pronounced,
manufactures has to seek permission from Advertising Standards
Council of India for the promotional activities of their products
which has explicit visuals.
 This lead many companies like TTK-LIG, Hindustan Latex in this
field worried on their future marketing and sales.
 What was all this subject to?
 An ad campaign run by The Guardian in 2006,portrayed British PMTony
Blair as Adolf Hitler for the new government policy.
 The ad asserted that the policies are similar to that of the
implementation of Nazi policies across Europe and been used to control
populations in occupied Europe.These are very closely associated with
the process of sorting victims for the concentration camps.
 Later the ad was cleared on the notion that they did not portray Blair as
Hitler but was intended to be a comparison of Blair with Hitler based on
policy, not personality.
 What was the ad campaign all about?
 Image slide follows.
 The advertisement
watchdog ASA, upheld
complaints that this
particular ad byTBWA
London trivialized
violence, by showing a
heel that was out of
proportion to the size of
the man and was
unrealistically "spearing"
the man.
 Which brand came up with
this ad?
 In 1941, Russi Karanjia from Bombay started Blitz- India’s
first weekly tabloid and focussed on investigative
journalism and political news. R K Laxman started initial
years of his career in this tabloid.
 In 1959, Blitz came out with a sensational headline which
received unprecedented media coverage, so that a 25p
copy of the tabloid was sold at Rs 2 at that time.
 All this caused a change in the Indian Judiciary.
 What headline? or Gimme the funda.
 Benetton group is an Italian global fashion brand, famous for their
brands- United Colors of Benetton and Sisley.
 Benetton changed their ad strategy in 1982 from traditional models
wearing the brand clothing to ads which raises public awareness on
important social issues and create an added value for the brand.
 But they came under harsh criticisms for their unhate camapign in
2011,where it featured images of world leaders in passionate lip-locks
with the then heads of 2 nations in the American continents of
contrasting ideologies making out. Later the ad was removed.
 Who were those world leaders?
 Image slide follows.
 Phones4U came up with an ad on the eve of a special day
which is celebrated annually.
 The campaign that run to promote Samsung phones and
their miraculous offers at Phones4U was commented
disrespectful as, the ad featured an image of someone
donning the slogan “Miraculous deals on Samsung Galaxy
Android Phones” on his merciful heart.
 This gave the impression that they were mocking and
belittling certain people and their beliefs.
 Who was portrayed in this ad?
 Nicofresh came up with a poster for their iconic
product.ASA concluded that the ad implied
interracial relationships are taboo.The ad also
showed the relationship of a young man with an
old women which is socially unacceptable.
 What special product is marketed by Nicofresh?
 Image slide follows.
 In theTata Press Ltd. v/s MahanagarTelephone Nigam Ltd case,
SC held that ‘The right to advertise’ is been a part of FR under
Article 19 (1)(a) and no law had been enacted to restrict the right
of free speech in regard to advertisements.
 This was violated when Madras HC recently pronounced,
manufactures has to seek permission from Advertising Standards
Council of India for the promotional activities of their products
which has explicit visuals.
 This lead many companies like TTK-LIG, Hindustan Latex in this
field worried on their future marketing and sales.
 What was all this subject to?
 An ad campaign run by The Guardian in 2006,portrayed British PMTony
Blair as Adolf Hitler for the new government policy.
 The ad asserted that the policies are similar to that of the
implementation of Nazi policies across Europe and been used to control
populations in occupied Europe.These are very closely associated with
the process of sorting victims for the concentration camps.
 Later the ad was cleared on the notion that they did not portray Blair as
Hitler but was intended to be a comparison of Blair with Hitler based on
policy, not personality.
 What was the ad campaign all about?
 Image slide follows.
 The ad watchdog ASA,
upheld complaints that
this particular ad by
TBWA London trivialized
violence, by showing a
heel that was out of
proportion to the size of
the man and was
unrealistically "spearing"
the man.
 What is the name of the
ad?
 In 1941, Russi Karanjia from Bombay started Blitz- India’s
first weekly tabloid and focussed on investigative
journalism and political news. R K Laxman started initial
years of his career in this tabloid.
 In 1959, Blitz came out with a sensational headline which
received unprecedented media coverage, so that a 25p
copy of the tabloid was sold at Rs 2 at that time.
 All this caused a change in the Indian Judiciary.
 What headline? or Gimme the funda.
 Benetton group is an Italian global fashion brand, famous for their
brands- United Colors of Benetton and Sisley.
 Benetton changed their ad strategy in 1982 from traditional models
wearing the brand clothing to ads which raises public awareness on
important social issues and create an added value for the brand.
 But they came under harsh criticisms for their unhate camapign in
2011,where it featured images of world leaders in passionate lip-locks
with the then heads of 2 nations in the American continents of
contrasting ideologies making out Later the ad was removed.
 Who were those world leaders?
 Image slide follows.
 The statue belongs to a person who was born
into a peasant family began brooding about a
new rifle design after he was wounded in a
1941 battler with the Nazis.
 Image slide follows.
 Clock wise
 8 questions
 Pounce(+10/-5) and bounce(+10)
 A case filed by B.Thirulochana Kumari, a resident of
Arumbakkam led Madras HC to make a ban on the
'photos of politicians' who are alive and it should not
be used in banners, sign-boards and flex boards.
 This led the ruling party workers to come up with a
unique and highflying idea which circumvented the
HC order to promote their leaders.
 What unique and interesting way was used by the
workers that gave a boost to a particular sector?
 Arthur Di Modica is credited with his works on the
Charging bull and the Bund bull or Shanghai Bull.
 While charging bull depicts the can-do spirit of the NY
people and a perfect antidote to theWall Street crash
of 1986, Bund bull is symbolic of perseverance,
diligence and wealth in Chinese culture.
 How else are both of the bulls ironically different
taking cue from the nature of their countries?
 A discussion in the Bombay Legislative Assembly on the drudgery
faced by a specific set of people led N K Firodia to explore more on
motorization in 1947.
 He introduced the idea of “low cost public transport” in India and
came up with an innovative product and christened it.
 While the chasis for the product came from Piaggio, the body was
iterated on and developed locally. A memorable demonstration of
one of the early prototypes took place before Pandit Nehru at the
Bombay Congress session of April 1948.
 What did he come up with?
 In the early 1940s Hitler’s Wolf packs wrought havoc on the trade routes
across the Atlantic, which made the convoy reach to England from the
American east coast almost impossible.
 This led to the possible market of this particular item in India and they
were exchanged between London and New Delhi and between New
Delhi and Fort St George in Madras.The governor of Madras created a
post of an assistant, naming it CCA for overlooking the production of the
item.
 When in 1960, the Madras government set up a pay committee to
review the pay structure and the service conditions of its officers and
staff, a double sealed cover landed on the chairman’s desk with a very
humble and polite request for upgrading the post of CCA to that of office
superintendent for his unblemished service record of 20 years.
 What product?
 What did CCA stands for?
 In 1913, Mr. and Mrs. Jesse Beauge of Idaho sent a
parcel, along with a picture book to Lewiston where
Mr.Beauge’s mother lived.
 The parcel costed 15 cents as postage and $50
insurance(considering the high value of the parceled
item).
 There were 2-3 similar incidents, until US posts made
it illegal in 1920 to send such packages owing to its
high value.
 What did these packages contain?
 The popular children’s character captures the minds of Middle East
after it successfully elicit a revolutionary fervour, turns to be the
symbol of resistance akin to Che Geuvera during the protests in
and aroundTahrir Square, in Egypt.
 The character has inspired dozens of Egyptian FB fan groups,
including at least one nominating him for the presidency in last
landmark election.
 It became ubiquitous on everything from hijabs to boxer shorts,
with one vendor reporting selling 30 shirts a week at the height of
his popularity.
 Which character?
 The Masai giraffe is the largest species of giraffe native
to East Africa, also the tallest land mammal that can be
found inTanzania.
 The keel-billed toucan is a colourful Latin American
member of the toucan family which is common in
Venezuela. It is the national bird of Belize.
 The vicuna is a wild South American camelid which live in
the high alpine areas of the Andes and is the national
animal of Peru.
 What did all these inspired?
 Image slide follows.
 Before the ’breast-feeding three-year-old’ and ’gay Obama’ ,
George Lois the legendary designer had a good time with Esquire
magazine.
 ‘Breast-feeding three year old’ was the best-selling issue of the
year and ‘gay Obama’ cover was a "unique seduction point for
readers.“
 This iconic cover from the May 1969 issue of Esquire featured an
image of the personality drowning in his own creation, a symbol of
the era of mass consumption.The cover was aptly titled as “The
final decline and total collapse of the American avant-garde”.
 Who and what creation?
 Written round
 7 questions
 + 10 for each correct. All correct fetch you a
+30 bonus – 100 points at stake.
 No particular themes.
 Informe Semanal, a Spanish weekly programme came under
widespread criticism and at the same time applause for using a
particular theme music for Catalan leader Carles Puigdemont.
 The music is from the debut album by English musician Mike
Oldfield but popularized by the use in a 1973 movie.
 William Friedkin, director of the movie, was visiting the office of
the distributor’s of the album and found the particular music
would be perfect for the movie.
 What music?
 Which is the movie?
 In 2011,The Economist
came up with a number
of indicators for
members of the Arab
League. By adding a few
more and ascribing
different weights to
them a new index was
formed.
 What index?
 Bigger image follows.
 Steve Menzies was the head of MI6 from 1939 -
1951. He expanded wartime intelligence and counter
intelligence departments and supervised code
breaking efforts at Bletchley Park, overseeing the
work of cryptanalyst and mathematicianAlanTuring.
 Mark Strong portrayed the character of Menzies in
2014 movie ‘The Imitation Game’.
 How in the world of literature Menzies is
immortalised?
 Yiying Lu is an Australian designer famous for her
‘Lifting a dreamer’ illustration. Later, this was
adopted by a prominent social networking site to
show during its downtime or when it gets overloaded.
 Lu’s another contribution for the same platform
depicts an orange owl which asks the user to mosey
along as there is nothing to see.
 Which social media platform?
 How is these better known to us?
 The Battle of Hattin took place on 4 July 1187, between
the Crusader states of the Levant and the forces of
the Ayyubid sultan Saladin and allowed Muslims to
capture Jerusalem and parts of the Holy Land.
 Third crusade helped European leaders to reconquer Acre
and Jaffna and still failed to capture Jerusalem, the
emotional and spiritual motivation of the Crusade.
 This history inspired something which commenced a
decade ago and was acclaimed all over the world.
 What did this inspire?
 The 1971 Nagarwala scandal was a fraudulent act in
which RustomSohrab Nagarwala convincedVed Prak
ash Malhotra to withdraw 6 million rupees from the
branch of the State Bank of India where he was the
head cashier. Some sources report that the money
was needed for a "secret mission to Bangladesh",
while others report more simply that the money was
requested for a "man from Bangladesh". In his later
confession, Nagarwala stated that he described it as a
"matter of great national importance".
 How exactly did Mr Malhotra dupe Mr Nagarwala to
withdraw Rs 60 Lakhs?
 He was so delighted with the can-do spirit of the people and
decided to present a X’mas gift.
 The previous night he went to the location with a chronometer to
check – noting that every 5 – 6 minutes the police patrol would
come by, so he has to finish his work and get away within 4 ½
minutes.
 But on the actual morning of the operation, he discovered a large
Christmas tree, is placed thus blocking the way. Expecting a
failure of the mission, he decided to finish his work near to the
tree.The next day the shocking news spread all around the world,
and enormous crowds of excited onlookers and media surrounded
the mysterious christmas present.
 What was the present?
 Informe Semanal, a Spanish weekly programme came under
widespread criticism and at the same time applause for using a
particular theme music for Catalan leader Carles Puigdemont.
 The music is from the debut album by English musician Mike
Oldfield but popularized by the use in a 1973 movie.
 William Friedkin, director of the movie, was visiting the office of
the distributor’s of the album and found the particular music
would be perfect for the movie.
 What music?
 Which is the movie?
 In 2011,The Economist
came up with a number
of indicators for
members of the Arab
League. By adding a few
more and ascribing
different weights to
them a new index was
formed.
 What index?
 Bigger image follows.
 Steve Menzies was the head of MI6 from 1939 -
1951. He expanded wartime intelligence and counter
intelligence departments and supervised code
breaking efforts at Bletchley Park, overseeing the
work of cryptanalyst and mathematicianAlanTuring.
 Mark Strong portrayed the character of Menzies in
2014 movie ‘The Imitation Game’.
 How in the world of literature Menzies is
immortalised?
 Yiying Lu is an Australian designer famous for her
‘Lifting a dreamer’ illustration. Later, this was
adopted by a prominent social networking site to
show during its downtime or when it gets overloaded.
 Lu’s another contribution for the same platform
depicts an orange owl which asks the user to mosey
along as there is nothing to see.
 Which social media platform?
 How is these better known to us?
 The Battle of Hattin took place on 4 July 1187, between
the Crusader states of the Levant and the forces of
the Ayyubid sultan Saladin and allowed Muslims to
capture Jerusalem and parts of the Holy Land.
 Third crusade helped European leaders to reconquer Acre
and Jaffna and still failed to capture Jerusalem, the
emotional and spiritual motivation of the Crusade.
 This history inspired something which commenced a
decade ago and was acclaimed all over the world.
 What did this inspire?
 The 1971 Nagarwala scandal was a fraudulent act in
which RustomSohrab Nagarwala convincedVed Prak
ash Malhotra to withdraw 6 million rupees from the
branch of the State Bank of India where he was the
head cashier. Some sources report that the money
was needed for a "secret mission to Bangladesh",
while others report more simply that the money was
requested for a "man from Bangladesh". In his later
confession, Nagarwala stated that he described it as a
"matter of great national importance".
 How exactly did Mr Malhotra dupe Mr Nagarwala to
withdraw Rs 60 Lakhs?
 He was so delighted with the can-do spirit of the people and
decided to present a X’mas gift.
 The previous night he went to the location with a chronometer to
check – noting that every 5 – 6 minutes the police patrol would
come by, so he has to finish his work and get away within 4 ½
minutes.
 But on the actual morning of the operation, he discovered a large
Christmas tree, is placed thus blocking the way. Expecting a
failure of the mission, he decided to finish his work near to the
tree.The next day the shocking news spread all around the world,
and enormous crowds of excited onlookers and media surrounded
the mysterious christmas present.
 What was the present?
 FranciscoTárrega is often
called as "the father of
classical guitar" and is
considered one of the
greatest guitarists of all
time.
 In 1902,he composed Gran
Vals , and a phrase from
his composition became
popular to us in a
completely different field.
 How is GranVals still
remembered?
 Anti-clockwise
 8 Questions.
 Pounce(+10/-5) and bounce(+10)
 Operation Endurance Freedom(OEF) is the name of the
United States military operation to combat
militant Islamism and piracy in eight African states.
Mission was divided into two regions- OEFTrans Sahara
and OEF ____
 The area which is also known as the Land of Berbers, later
came to be known as the _____ due to its shape by pre-
colonial British immigrants.
 Contributing a total GDP of $106.224 billion, the area is
famous for their export oriented economy.
 Image slide follows.
 This kind of labour market is characterized by the prevalence of
short-term contracts or freelance work as opposed to permanent
jobs
 WeWork, a 7 year old U.S startup is turning to be the biggest
private office tenant in London.WeWork’s strength is building a
sense of community, they allows members to benefit from the
network of co-workers from diverse sectors.
 WeWork’s most basic membership plan allows access to the
company’s offices two days a month and use of the firm’s app and
they are modeled after this special kind of labour market
 What kind of labour market is WeWork modeled?
 AliveCor is a pioneer in the 'machine learning' techniques
to enable proactive heart care and is recognized around
the world for transforming cardiac care.
 KardiaBand is their new innovation, that could provide
users with an EKG reading in 30 seconds, detecting
abnormal heart rhythm and atrial fibrillation and sending
that information to a doctor for further analysis.
 Which famous product uses the KardiaBand technology?
 Videotex was one of the earliest implementations of
an end-user information system. From the late 1970s
to early 2010s, it was used to deliver information to a
user in computer-like format, typically to be displayed
on a television or a dumb terminal
 Jane Snowball, in May 1984, with herTV remote and
theVideotex, connected via LAN send a message to
local supermarket chainTESCO
 This is considered as the earliest mode of something
particular that we use now.What?
 This is one from the Mont
Blanc’s special edition.
Top, clip and rings made of
925 sterling silver offer a
thrilling contrast to the
dark red translucent aura
of the barrel and the
rhodium-plated 18-karat
gold nib is a reference to a
famous creation
 Tribute to whom?
 What creation?
 Bigger image follows.
 In 1967 he was commissioned
to create a limited edition
ashtray which was to be
given to a select group of
passengers. He produced a
small unglazed porcelain
ashtray composed of a shell-
shaped centre with a serpent
around its perimeter.
 He asked a baby elephant as
his fees.
 Who and for which entity he
designed the ashtray?
 During his tenure, he took several economic
reforms like agri market regulation, multiple
market structure, food price control,
crackdown on hoarding, cloth market
reforms.
 Who was the ruler who has been in the news
foe wrong reasons?
 Minrevi Co. Ltd., founded in 2009, came up with the concept
of help low-tech industry with IT in Japan.They launched two
web services: Shika-revi, for a dental industry and Sougi-revi, for
an age old tradition and custom, after identifying its potential
market.
 They teamed up with Amazon to carry on the service of sougi-revi,
and the service came up in two forms: ‘service agent’ comes home
and performs the service for $350, while at $650 ‘service man’ hold
a dual venue service-at home and at some other place.
 This process is called Obosan-bin. But it faced several criticism for
monetizing age old customs and traditions.
 What is Obosan-bin?
 Union Ministry is up with a ‘Safe City’ plan for women in Delhi,
Mumbai, Chennai ,Kolkata, Ahmedabad,Bengaluru,Lucknow and
Hyderabad
 Uttar Pradesh came up with an initiative where a set of girl
students were selected and awarded police identity cards and
designated as 'special police officials' up to the age of 24 years.
 They named their initiative (with apt correction for the scheme)
taking cue from a popular cartoon series where the selected
civilians turns super heroes and showcases their power in order to
save those in danger.
 What did they name their initiative?

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Kwiz biz finals 2017

  • 1. A set prepared by : Noyel Sebastian
  • 2.  Loyola Economic Association for Development(LEAD).  John Alias, for his guidance.
  • 3.  4 rounds, 30 questions.  Round 1: written round,7 questions.  Round 2:clockwise, 8 questions.  Round 3: written round,7 questions.  Round 4: anti-clockwise,8 questions.  The bold and underlined words are clues to the answer.
  • 4.
  • 5.  McDonald’s had launched a range of Happy Meals.What was it based on?
  • 6.
  • 7.  7 questions  Write down bros…  10 points each; all correct fetch you a bonus of 30 – 100 points at stake.  Themed around Commercials and Controversies.
  • 8.  Phones4U came up with an ad on the eve of a special day which is celebrated annually.  The campaign that run to promote Samsung phones and their miraculous offers at Phones4U was commented disrespectful as, the ad featured an image of someone donning the slogan “Miraculous deals on Samsung Galaxy Android Phones” on his merciful heart.  This gave the impression that they were mocking and belittling certain people and their beliefs.  Who was portrayed in this ad?
  • 9.  Nicofresh came up with a poster for their iconic product.ASA concluded that the ad implied interracial relationships are taboo.The ad also showed the relationship of a young man with an old women which is socially unacceptable.  What special product is marketed by Nicofresh?  Image slide follows.
  • 10.
  • 11.  In theTata Press Ltd. v/s MahanagarTelephone Nigam Ltd case, SC held that ‘The right to advertise’ is been a part of FR under Article 19 (1)(a) and no law had been enacted to restrict the right of free speech in regard to advertisements.  This was violated when Madras HC recently pronounced, manufactures has to seek permission from Advertising Standards Council of India for the promotional activities of their products which has explicit visuals.  This lead many companies like TTK-LIG, Hindustan Latex in this field worried on their future marketing and sales.  What was all this subject to?
  • 12.  An ad campaign run by The Guardian in 2006,portrayed British PMTony Blair as Adolf Hitler for the new government policy.  The ad asserted that the policies are similar to that of the implementation of Nazi policies across Europe and been used to control populations in occupied Europe.These are very closely associated with the process of sorting victims for the concentration camps.  Later the ad was cleared on the notion that they did not portray Blair as Hitler but was intended to be a comparison of Blair with Hitler based on policy, not personality.  What was the ad campaign all about?  Image slide follows.
  • 13.
  • 14.  The advertisement watchdog ASA, upheld complaints that this particular ad byTBWA London trivialized violence, by showing a heel that was out of proportion to the size of the man and was unrealistically "spearing" the man.  Which brand came up with this ad?
  • 15.  In 1941, Russi Karanjia from Bombay started Blitz- India’s first weekly tabloid and focussed on investigative journalism and political news. R K Laxman started initial years of his career in this tabloid.  In 1959, Blitz came out with a sensational headline which received unprecedented media coverage, so that a 25p copy of the tabloid was sold at Rs 2 at that time.  All this caused a change in the Indian Judiciary.  What headline? or Gimme the funda.
  • 16.  Benetton group is an Italian global fashion brand, famous for their brands- United Colors of Benetton and Sisley.  Benetton changed their ad strategy in 1982 from traditional models wearing the brand clothing to ads which raises public awareness on important social issues and create an added value for the brand.  But they came under harsh criticisms for their unhate camapign in 2011,where it featured images of world leaders in passionate lip-locks with the then heads of 2 nations in the American continents of contrasting ideologies making out. Later the ad was removed.  Who were those world leaders?  Image slide follows.
  • 17.
  • 18.
  • 19.
  • 20.  Phones4U came up with an ad on the eve of a special day which is celebrated annually.  The campaign that run to promote Samsung phones and their miraculous offers at Phones4U was commented disrespectful as, the ad featured an image of someone donning the slogan “Miraculous deals on Samsung Galaxy Android Phones” on his merciful heart.  This gave the impression that they were mocking and belittling certain people and their beliefs.  Who was portrayed in this ad?
  • 21.
  • 22.  Nicofresh came up with a poster for their iconic product.ASA concluded that the ad implied interracial relationships are taboo.The ad also showed the relationship of a young man with an old women which is socially unacceptable.  What special product is marketed by Nicofresh?  Image slide follows.
  • 23.
  • 24.
  • 25.  In theTata Press Ltd. v/s MahanagarTelephone Nigam Ltd case, SC held that ‘The right to advertise’ is been a part of FR under Article 19 (1)(a) and no law had been enacted to restrict the right of free speech in regard to advertisements.  This was violated when Madras HC recently pronounced, manufactures has to seek permission from Advertising Standards Council of India for the promotional activities of their products which has explicit visuals.  This lead many companies like TTK-LIG, Hindustan Latex in this field worried on their future marketing and sales.  What was all this subject to?
  • 26.
  • 27.  An ad campaign run by The Guardian in 2006,portrayed British PMTony Blair as Adolf Hitler for the new government policy.  The ad asserted that the policies are similar to that of the implementation of Nazi policies across Europe and been used to control populations in occupied Europe.These are very closely associated with the process of sorting victims for the concentration camps.  Later the ad was cleared on the notion that they did not portray Blair as Hitler but was intended to be a comparison of Blair with Hitler based on policy, not personality.  What was the ad campaign all about?  Image slide follows.
  • 28.
  • 29.
  • 30.  The ad watchdog ASA, upheld complaints that this particular ad by TBWA London trivialized violence, by showing a heel that was out of proportion to the size of the man and was unrealistically "spearing" the man.  What is the name of the ad?
  • 31.
  • 32.  In 1941, Russi Karanjia from Bombay started Blitz- India’s first weekly tabloid and focussed on investigative journalism and political news. R K Laxman started initial years of his career in this tabloid.  In 1959, Blitz came out with a sensational headline which received unprecedented media coverage, so that a 25p copy of the tabloid was sold at Rs 2 at that time.  All this caused a change in the Indian Judiciary.  What headline? or Gimme the funda.
  • 33.
  • 34.  Benetton group is an Italian global fashion brand, famous for their brands- United Colors of Benetton and Sisley.  Benetton changed their ad strategy in 1982 from traditional models wearing the brand clothing to ads which raises public awareness on important social issues and create an added value for the brand.  But they came under harsh criticisms for their unhate camapign in 2011,where it featured images of world leaders in passionate lip-locks with the then heads of 2 nations in the American continents of contrasting ideologies making out Later the ad was removed.  Who were those world leaders?  Image slide follows.
  • 35.
  • 36.
  • 37.  The statue belongs to a person who was born into a peasant family began brooding about a new rifle design after he was wounded in a 1941 battler with the Nazis.  Image slide follows.
  • 38.
  • 39.
  • 40.  Clock wise  8 questions  Pounce(+10/-5) and bounce(+10)
  • 41.  A case filed by B.Thirulochana Kumari, a resident of Arumbakkam led Madras HC to make a ban on the 'photos of politicians' who are alive and it should not be used in banners, sign-boards and flex boards.  This led the ruling party workers to come up with a unique and highflying idea which circumvented the HC order to promote their leaders.  What unique and interesting way was used by the workers that gave a boost to a particular sector?
  • 42.
  • 43.
  • 44.  Arthur Di Modica is credited with his works on the Charging bull and the Bund bull or Shanghai Bull.  While charging bull depicts the can-do spirit of the NY people and a perfect antidote to theWall Street crash of 1986, Bund bull is symbolic of perseverance, diligence and wealth in Chinese culture.  How else are both of the bulls ironically different taking cue from the nature of their countries?
  • 45.
  • 46.
  • 47.  A discussion in the Bombay Legislative Assembly on the drudgery faced by a specific set of people led N K Firodia to explore more on motorization in 1947.  He introduced the idea of “low cost public transport” in India and came up with an innovative product and christened it.  While the chasis for the product came from Piaggio, the body was iterated on and developed locally. A memorable demonstration of one of the early prototypes took place before Pandit Nehru at the Bombay Congress session of April 1948.  What did he come up with?
  • 48.
  • 49.
  • 50.  In the early 1940s Hitler’s Wolf packs wrought havoc on the trade routes across the Atlantic, which made the convoy reach to England from the American east coast almost impossible.  This led to the possible market of this particular item in India and they were exchanged between London and New Delhi and between New Delhi and Fort St George in Madras.The governor of Madras created a post of an assistant, naming it CCA for overlooking the production of the item.  When in 1960, the Madras government set up a pay committee to review the pay structure and the service conditions of its officers and staff, a double sealed cover landed on the chairman’s desk with a very humble and polite request for upgrading the post of CCA to that of office superintendent for his unblemished service record of 20 years.  What product?  What did CCA stands for?
  • 51.
  • 52.
  • 53.  In 1913, Mr. and Mrs. Jesse Beauge of Idaho sent a parcel, along with a picture book to Lewiston where Mr.Beauge’s mother lived.  The parcel costed 15 cents as postage and $50 insurance(considering the high value of the parceled item).  There were 2-3 similar incidents, until US posts made it illegal in 1920 to send such packages owing to its high value.  What did these packages contain?
  • 54.
  • 55.
  • 56.  The popular children’s character captures the minds of Middle East after it successfully elicit a revolutionary fervour, turns to be the symbol of resistance akin to Che Geuvera during the protests in and aroundTahrir Square, in Egypt.  The character has inspired dozens of Egyptian FB fan groups, including at least one nominating him for the presidency in last landmark election.  It became ubiquitous on everything from hijabs to boxer shorts, with one vendor reporting selling 30 shirts a week at the height of his popularity.  Which character?
  • 57.
  • 58.
  • 59.  The Masai giraffe is the largest species of giraffe native to East Africa, also the tallest land mammal that can be found inTanzania.  The keel-billed toucan is a colourful Latin American member of the toucan family which is common in Venezuela. It is the national bird of Belize.  The vicuna is a wild South American camelid which live in the high alpine areas of the Andes and is the national animal of Peru.  What did all these inspired?  Image slide follows.
  • 60.
  • 61.
  • 62.
  • 63.  Before the ’breast-feeding three-year-old’ and ’gay Obama’ , George Lois the legendary designer had a good time with Esquire magazine.  ‘Breast-feeding three year old’ was the best-selling issue of the year and ‘gay Obama’ cover was a "unique seduction point for readers.“  This iconic cover from the May 1969 issue of Esquire featured an image of the personality drowning in his own creation, a symbol of the era of mass consumption.The cover was aptly titled as “The final decline and total collapse of the American avant-garde”.  Who and what creation?
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.  Written round  7 questions  + 10 for each correct. All correct fetch you a +30 bonus – 100 points at stake.  No particular themes.
  • 70.  Informe Semanal, a Spanish weekly programme came under widespread criticism and at the same time applause for using a particular theme music for Catalan leader Carles Puigdemont.  The music is from the debut album by English musician Mike Oldfield but popularized by the use in a 1973 movie.  William Friedkin, director of the movie, was visiting the office of the distributor’s of the album and found the particular music would be perfect for the movie.  What music?  Which is the movie?
  • 71.  In 2011,The Economist came up with a number of indicators for members of the Arab League. By adding a few more and ascribing different weights to them a new index was formed.  What index?  Bigger image follows.
  • 72.
  • 73.  Steve Menzies was the head of MI6 from 1939 - 1951. He expanded wartime intelligence and counter intelligence departments and supervised code breaking efforts at Bletchley Park, overseeing the work of cryptanalyst and mathematicianAlanTuring.  Mark Strong portrayed the character of Menzies in 2014 movie ‘The Imitation Game’.  How in the world of literature Menzies is immortalised?
  • 74.  Yiying Lu is an Australian designer famous for her ‘Lifting a dreamer’ illustration. Later, this was adopted by a prominent social networking site to show during its downtime or when it gets overloaded.  Lu’s another contribution for the same platform depicts an orange owl which asks the user to mosey along as there is nothing to see.  Which social media platform?  How is these better known to us?
  • 75.  The Battle of Hattin took place on 4 July 1187, between the Crusader states of the Levant and the forces of the Ayyubid sultan Saladin and allowed Muslims to capture Jerusalem and parts of the Holy Land.  Third crusade helped European leaders to reconquer Acre and Jaffna and still failed to capture Jerusalem, the emotional and spiritual motivation of the Crusade.  This history inspired something which commenced a decade ago and was acclaimed all over the world.  What did this inspire?
  • 76.  The 1971 Nagarwala scandal was a fraudulent act in which RustomSohrab Nagarwala convincedVed Prak ash Malhotra to withdraw 6 million rupees from the branch of the State Bank of India where he was the head cashier. Some sources report that the money was needed for a "secret mission to Bangladesh", while others report more simply that the money was requested for a "man from Bangladesh". In his later confession, Nagarwala stated that he described it as a "matter of great national importance".  How exactly did Mr Malhotra dupe Mr Nagarwala to withdraw Rs 60 Lakhs?
  • 77.  He was so delighted with the can-do spirit of the people and decided to present a X’mas gift.  The previous night he went to the location with a chronometer to check – noting that every 5 – 6 minutes the police patrol would come by, so he has to finish his work and get away within 4 ½ minutes.  But on the actual morning of the operation, he discovered a large Christmas tree, is placed thus blocking the way. Expecting a failure of the mission, he decided to finish his work near to the tree.The next day the shocking news spread all around the world, and enormous crowds of excited onlookers and media surrounded the mysterious christmas present.  What was the present?
  • 78.
  • 79.
  • 80.  Informe Semanal, a Spanish weekly programme came under widespread criticism and at the same time applause for using a particular theme music for Catalan leader Carles Puigdemont.  The music is from the debut album by English musician Mike Oldfield but popularized by the use in a 1973 movie.  William Friedkin, director of the movie, was visiting the office of the distributor’s of the album and found the particular music would be perfect for the movie.  What music?  Which is the movie?
  • 81.
  • 82.  In 2011,The Economist came up with a number of indicators for members of the Arab League. By adding a few more and ascribing different weights to them a new index was formed.  What index?  Bigger image follows.
  • 83.
  • 84.  Steve Menzies was the head of MI6 from 1939 - 1951. He expanded wartime intelligence and counter intelligence departments and supervised code breaking efforts at Bletchley Park, overseeing the work of cryptanalyst and mathematicianAlanTuring.  Mark Strong portrayed the character of Menzies in 2014 movie ‘The Imitation Game’.  How in the world of literature Menzies is immortalised?
  • 85.
  • 86.  Yiying Lu is an Australian designer famous for her ‘Lifting a dreamer’ illustration. Later, this was adopted by a prominent social networking site to show during its downtime or when it gets overloaded.  Lu’s another contribution for the same platform depicts an orange owl which asks the user to mosey along as there is nothing to see.  Which social media platform?  How is these better known to us?
  • 87.
  • 88.  The Battle of Hattin took place on 4 July 1187, between the Crusader states of the Levant and the forces of the Ayyubid sultan Saladin and allowed Muslims to capture Jerusalem and parts of the Holy Land.  Third crusade helped European leaders to reconquer Acre and Jaffna and still failed to capture Jerusalem, the emotional and spiritual motivation of the Crusade.  This history inspired something which commenced a decade ago and was acclaimed all over the world.  What did this inspire?
  • 89.
  • 90.  The 1971 Nagarwala scandal was a fraudulent act in which RustomSohrab Nagarwala convincedVed Prak ash Malhotra to withdraw 6 million rupees from the branch of the State Bank of India where he was the head cashier. Some sources report that the money was needed for a "secret mission to Bangladesh", while others report more simply that the money was requested for a "man from Bangladesh". In his later confession, Nagarwala stated that he described it as a "matter of great national importance".  How exactly did Mr Malhotra dupe Mr Nagarwala to withdraw Rs 60 Lakhs?
  • 91.
  • 92.  He was so delighted with the can-do spirit of the people and decided to present a X’mas gift.  The previous night he went to the location with a chronometer to check – noting that every 5 – 6 minutes the police patrol would come by, so he has to finish his work and get away within 4 ½ minutes.  But on the actual morning of the operation, he discovered a large Christmas tree, is placed thus blocking the way. Expecting a failure of the mission, he decided to finish his work near to the tree.The next day the shocking news spread all around the world, and enormous crowds of excited onlookers and media surrounded the mysterious christmas present.  What was the present?
  • 93.
  • 94.
  • 95.  FranciscoTárrega is often called as "the father of classical guitar" and is considered one of the greatest guitarists of all time.  In 1902,he composed Gran Vals , and a phrase from his composition became popular to us in a completely different field.  How is GranVals still remembered?
  • 96.
  • 97.  Anti-clockwise  8 Questions.  Pounce(+10/-5) and bounce(+10)
  • 98.  Operation Endurance Freedom(OEF) is the name of the United States military operation to combat militant Islamism and piracy in eight African states. Mission was divided into two regions- OEFTrans Sahara and OEF ____  The area which is also known as the Land of Berbers, later came to be known as the _____ due to its shape by pre- colonial British immigrants.  Contributing a total GDP of $106.224 billion, the area is famous for their export oriented economy.  Image slide follows.
  • 99.
  • 100.
  • 101.
  • 102.  This kind of labour market is characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs  WeWork, a 7 year old U.S startup is turning to be the biggest private office tenant in London.WeWork’s strength is building a sense of community, they allows members to benefit from the network of co-workers from diverse sectors.  WeWork’s most basic membership plan allows access to the company’s offices two days a month and use of the firm’s app and they are modeled after this special kind of labour market  What kind of labour market is WeWork modeled?
  • 103.
  • 104.
  • 105.  AliveCor is a pioneer in the 'machine learning' techniques to enable proactive heart care and is recognized around the world for transforming cardiac care.  KardiaBand is their new innovation, that could provide users with an EKG reading in 30 seconds, detecting abnormal heart rhythm and atrial fibrillation and sending that information to a doctor for further analysis.  Which famous product uses the KardiaBand technology?
  • 106.
  • 107.
  • 108.  Videotex was one of the earliest implementations of an end-user information system. From the late 1970s to early 2010s, it was used to deliver information to a user in computer-like format, typically to be displayed on a television or a dumb terminal  Jane Snowball, in May 1984, with herTV remote and theVideotex, connected via LAN send a message to local supermarket chainTESCO  This is considered as the earliest mode of something particular that we use now.What?
  • 109.
  • 110.
  • 111.  This is one from the Mont Blanc’s special edition. Top, clip and rings made of 925 sterling silver offer a thrilling contrast to the dark red translucent aura of the barrel and the rhodium-plated 18-karat gold nib is a reference to a famous creation  Tribute to whom?  What creation?  Bigger image follows.
  • 112.
  • 113.
  • 114.
  • 115.  In 1967 he was commissioned to create a limited edition ashtray which was to be given to a select group of passengers. He produced a small unglazed porcelain ashtray composed of a shell- shaped centre with a serpent around its perimeter.  He asked a baby elephant as his fees.  Who and for which entity he designed the ashtray?
  • 116.
  • 117.
  • 118.  During his tenure, he took several economic reforms like agri market regulation, multiple market structure, food price control, crackdown on hoarding, cloth market reforms.  Who was the ruler who has been in the news foe wrong reasons?
  • 119.
  • 120.
  • 121.  Minrevi Co. Ltd., founded in 2009, came up with the concept of help low-tech industry with IT in Japan.They launched two web services: Shika-revi, for a dental industry and Sougi-revi, for an age old tradition and custom, after identifying its potential market.  They teamed up with Amazon to carry on the service of sougi-revi, and the service came up in two forms: ‘service agent’ comes home and performs the service for $350, while at $650 ‘service man’ hold a dual venue service-at home and at some other place.  This process is called Obosan-bin. But it faced several criticism for monetizing age old customs and traditions.  What is Obosan-bin?
  • 122.
  • 123.
  • 124.
  • 125.
  • 126.  Union Ministry is up with a ‘Safe City’ plan for women in Delhi, Mumbai, Chennai ,Kolkata, Ahmedabad,Bengaluru,Lucknow and Hyderabad  Uttar Pradesh came up with an initiative where a set of girl students were selected and awarded police identity cards and designated as 'special police officials' up to the age of 24 years.  They named their initiative (with apt correction for the scheme) taking cue from a popular cartoon series where the selected civilians turns super heroes and showcases their power in order to save those in danger.  What did they name their initiative?