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Linking research with social media

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Anne Osterrieder
Anne Osterrieder

This is a presentation I gave at the annual meeting of the Society for Experimental Biology 2013 (http://www.sebiology.org/meetings/Valencia/Valencia.html). It contains lots of tips for scientists to use social media appropriately and efficiently. It also highlights examples of social media in academia and types of possible content.

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Linking research and teaching with social media Anne Osterrieder (Oxford Brookes University) Jeremy Pritchard (University of Birmingham) #SEB2013
Why do we communicate?
How do we communicate?
Social media is just another tool
Research Writing Networking Your work Reflections Teaching Outreach
Your work Social media Twitter Weblog Google+ Flickr Facebook Research Writing Networking Reflections Teaching Outreach
Test the water – you can just read before registering
Make it easy for others to find you – include relevant keywords in your profile
Find interesting people to follow • Use ‘search’ function with your keywords. • Go through your contacts’ friends lists. • Curated lists, circles… • Check out relevant hashtags.
Hashtags # - turn a word into a link
Provide content
Blogging http://www.aobblog.com - powered by http://www.wordpress.com
Micro-Blogging http://www.twitter.com
Photos http://www.flickr.com
Audio http://www.SoundCloud.com
Video & Live-Streaming http://www.youtube.com/user/InnerWorldsJIC
Pinboards http://pinterest.com/johnrhutchinson/
Groups / communities https://plus.google.com/u/0/communities/107276823972957651082
Pages https://www.facebook.com/pages/Cytogenomics-and-Epigenetics-Laboratory/160417117341406
Increasing the reach of your content • Make use of hashtags. • It’s OK to ask others to re-share (e.g. subject-specific accounts, users with many followers…).
Engage with others
Don’t be afraid to follow and interact with people – that’s why they are on social media!
What to be aware of
http://storify.com/BeckiePort/overlyhonestmethods
Think before posting unpublished data, gossip, too personal things…
“Don’t feed the trolls”! Think about discussion guidelines for your blog, do not let “flame wars” explode. If in doubt, step away!
Be aware of the nature of the medium – missing body language, non-English speakers, emoticons, interpretation…. Misunderstandings will happen, but can be cleared up.
Use social media efficiently
Managing ‘information overload’ • Follow only relevant content. • Make use of lists, ‘favourite’ functions, productivity software to organise information. • Dip in and out rather than trying to keep up. • Smartphone/tablet apps.
Resources • http://www.plantcellbiology.com/resources/ • http://slideshare.net/anneosterrieder @AnneOsterrieder @DrJPritchard @Bioscicareer #SEB2013

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Linking research with social media

Notes de l'éditeur

  1. Social media to promote yourself – self-promotion , discussion. Its ok – it’s necessary!! Social media blocks building on each other.
  2. Social media to promote yourself – self-promotion , discussion. Its ok – it’s necessary!! Social media blocks building on each other.
  3. Slide with example tweets