Now that more retailers are embracing various platforms to sell their items, visual merchandising planograms have become an important tool to maximize sales regardless of the channel. Planogram aids retailers in shelf planning and optimizing the availability of shelf space for the right product at the right time and place. A well-designed planogram can be vital in motivating shoppers to purchase items other than the ones they are specifically seeking.

1. 5 Things Online Retailers Should Consider When
Opening a Brick-and-Mortar Store

2. Why Clicks to Bricks Matter in Retail?
 Recent studies on consumer shopping behaviors
indicate that 55% of consumers prefer to shop in
physical stores, while 45% use online shopping.
 Because of the alluring window displays,
competitive product lines, and appealing store
designs, brick-and-mortar stores are still successful
in attracting customers.

3. How Planograms Help Online Stores to Open Physical
Stores?
A physical store is challenging
to build compared to an
online store.
Planogram aids retailers in
shelf planning and optimizing
the availability of shelf space
for the right product at the
right time and place.
This provides a sense of trust
among your customers since
the service is available both
online and offline.

4. Planogram Factors
to Consider While
Opening Physical
Stores
Ensure you have
the correct
assortment/range
Analyze online
sales data
Determine
product
categories
Ensure proper
inventory
management
Research and
think seasonally

5. Ensure you have the
correct
assortment/range
Customers in online stores might not always find what they
are looking for on the shopping website.
Physical stores help shoppers to go through each aisle and
improve their shopping experience.
Planograms will help to fill the empty spaces on the shelf,
since you would not include discontinued items on your
shelves.
This leads to a more visually appealing shelf since your
shoppers will get what they are looking for without any fuss.

6. Analyze online sales data
 If a planogram is being implemented on your shopping
website, analyzing previous sales data will be
informative in designing a better layout for a physical
store.
 This helps you identify consumer demand, best-selling
items, and even stock the right items in your store
planogram.
 It will boost your in-store sales and maximize overall
retail profit.

7. Determine product categories
Helps to easily optimize shelf
space available for each item
based on sales data.
Let’s say, while choosing
some clothing, your
customer will consider
things like color, fabric, price,
or size.
For instance, Customer A is
motivated by fabric type, like
cotton. Whereas Customer B
favors warm and light colors
of clothing.
In either case, you must
place goods that appeal to
each shopper separately in
order to meet their needs.

8. Ensure proper
inventory
management
It has been reported that 75% of shoppers
prefer to return products to a store rather than
send them back.
In physical stores, retailers can control shelf
space by communicating to store staff exactly
what they should do with the product returns.
For example, where products should be placed
in relation to each, and on which shelves they
should go.
This ensures proper stock management in
retail and boost sales.

9. Research and think seasonally
Use past retail data to analyze consumer shopping patterns and their behavior
to maximize sales.
Alter planograms based on the holiday or festival season. For example, during
the New Year, demand for gifts and greeting cards tends to increase.
Similarly, if a festival is coming up featuring products that fit with the occasion,
it could draw the customer’s attention.
By changing the planogram layout once, a month or at any appropriate interval,
you can encourage shoppers to make purchases.

10. Use Nexgen POG to effectively plan and
execute retail store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com