This presentation is a good example of how to do CREATIVE BRIEF for you product. This will help you to get idea of Creative Brief in depth .

1. Assignment on
Creative Brief of NRIBM
Submitted by:-
Shivani Arora(p1103)
Barkha Daxini(p1113)
Kul Prasad (p1125)
Himani Shah(p1146)
Anup Sukumaran (p1152)
Chetansinh Vala(p1157)

2. Positioning Statement
 A college where MBAs are built to
work in dynamic corporate culture for
the best achievements.

3. Key Message
 To achieve excellence in imparting
professional management education
to the participant of various academic
pursuits by a consistent creative and
innovative management professionals.

4. Target Market
 Under Graduate
 Graduates

5. Objectives
 To attract talented pool of students
 To attract corporate for placements

6. Key Brand Benefits
 Low cost academic plan
 Highly qualified faculties
 Best infrastructure
 Goodwill in market as one of pioneer
institute established long time ago
 Best placement so far all students in
their respective industry

7. Brand Promise
 To provide best placements in well
repudiated companies
 International exposure to students
 Deliver latest content and course to
tackle with this current scenario.
 Providing routine industrial visit to give
more exposure of real corporate
world.

8. Evidence of Promise
 98 percent of students are almost placed
in respective industry
 Faculty holding some of the Higher
degree like (phd,m.phill,llb,mba,pgdm)
 Provide best library that contain several
number of journals huge quantity of
books which are regularly updated and
e journal are also provided periodically
 Since it exist from 14 years so it has very
good repo within the existing competitors

9. Media
 We will do marketing by taking various media in
consideration.
 Print media
It include advertisement in various leading news paper like
times of India ,Hindustan times, ahemdabad mirror etc.
 Social media
By creating pages in social media platform and also
optimizing those with the help of some of the SMO
companies to make it more eye catching
 Outdoor hoarding
By having big banners in front of colleges and around
hang out places.
 Digital banner
By having digital banner around the peak places of the
areas

10. Background
 GLS one of the pioneer group has
almost 50 year of existence and
holding more than 38 institution under
its shed only with the motto of
delivering high quality of education.

11. Creative Consideration
 By making facebook page and
regularly updating some of the
interesting facts.
 Organizing management event to
make all aware about the college on
regular bases
 Holding event like expert opinion
series to interaction with some of the
great personality of their fields
(corporates)