Sun Tzu, art of war, a great collection and strategic book for military force and also it is practiced by business organization as competitive field of the markets. Business students can use this as primary learning tools of Art of War book.

2. Process
Steps
Rubel Sikdar
122-11-2629
Md. Rakibul Haque Rizve
122-11-2576
Puza Mitra
122-11-2553
Shah Samsad
122-11-2634
Abdullah Al Maruf
113-11-2295

4. “SUPREME EXCELLENCE CONSISTS IN
BREAKING THE ENEMY’S RESISTANCE
WITHOUT FIGHTING”

5. Born 545 BC
Yong'an, State of Qi (modern-
day Guangrao County,Shandong)
Died 470 BC
Gusu, State of Wu (modern-dayWu
County, Jiangsu)
Nationality State of Qi
Other names Sun Tzu (孫子), Bing Sheng (兵聖)
Ethnicity Han Chinese
Occupation Military strategy
Children Sun Ming
Parents Sun Ping (Father)
Relatives Sun Shu (Grandfather)
SUN
TZU

6. It was probably written around 400 to 320 B.C.
It was introduced to japan around 716 A.D to
735 A.D, in contrast the first western
translation was in French and was published in
Paris around 1772 about 1000 year later.
Captain F.F Calthrop, of British army, who was
studying in Japan in 1905 did first English
translation.It was first published in DU Journal of
Marketing June 2002 by ASM Shahidul Haque
and as book in 2014 November by Maruf Reza
Byron, Shamim Ahsan and Md. Moniruzzaman
Sarkar, an initiative of CMS.

7. Ideas and Strategies
“The art of war is of vital
importance to the state. It is
a matter of life or death, a
road to survival or to ruin.
Hence it is mandatory that it
be thoroughly studied.”
Sun Tzu

8. 1. Laying Plans
2. Waging War
3. Attack By
Stratagem
4. Tactical
Dispositions
5. Energy
6. Weak Points and
Strong
7. Maneuvering
8. Variation in Tactics
9. The Army on The
March
10. Terrain
11. The Nine Situations
12. The Attack By Fire
13. The Use Of Spies
Ideas and Strategies

9. “Victory is the main object in
war. If this is prolonged,
weapons are blunted and
morale is depressed”
Every company has main object and
target is to capture market share
and if fails then it can’t cope with
other competitors so easily and
employers are get depressed as a
result productivity decrease.
Sun Tzu

10. “Camp in high places, facing the sun. Do not heights in order
to fight so much for mountain warfare.” Sun Tzu

11. GRAMEEN HAS THE HIGH
NETWORK FACILITY THAT IS
THEIR SUSTAINABLE
COMPETITIVE ADVANTAGE; THEY
DON’T HAVE TO DEFEAT THE
OTHERS TO HOLD SUPERIOR
POSITION.

12. Sun Tzu gave importance in collecting information about battleground
and analyse the information perfectly before engaging in actual battle.
In Marketing a marketer also can follow
the instruction given to analyze the market
before introducing a new product or
entering into a new market.

13. Marlboro in Bangladesh

14. Sun Tzu Generally, those who reach
and occupy the battleground early
will have time to rest and wait for the
enemy. Those who arrive at the
battleground late will have to rush
into action when they are already
tired and exhausted.

15. Honda in Bangladesh

16. “Now the general is the bulwark of the
State; if the bulwark is complete at all
points; the State will be strong; if the
bulwark is defective, the State will be
weak.”
Sun Tzu
Here, General indicates Leader of a
company and bulwark refers his/her
Leadership Quality.

17. Daffodil Group

18. “Hence the saying: if you know the enemy
and know yourself, you need not fear the
result of a hundred battles. If you know
neither the enemy nor yourself, you will
success in every battle” Sun Tzu
Before entering into a market
if any company knows about
itself and it’s product and
knows about existence
company then they can get
lots of advantages.

19. Grameenphone / Citycell

20. “One must not move
troops without being
familiar with the
conditions of the
mountains, forests,
dangerous passes,
swamps and marshes
and so on”
Sun Tzu

21. Rin / Wheel

22. Sun Tzu says “ Pay strict attention to the defense.” To
defend in such circumstances, attention is needed to
locations and distributions channels.
So, if strong competitor’s
arrival can be anticipated
the preoccupy all the
strategic locations. Closely
associate all the inputs from
production to distribution
and invest in customer
relationship management.

23. Shwapno Retail Shop

24. Sun Tzu says, “Knowing the place and the time of the
coming battle, we may concentrate from the greatest
distance in order to fight.”
In marketing every company needs to
concerned and be prepared because there
is always the chance of emerging
competitor in the market. Keeping in
mind that they need to take every possible
steps to compete with their competitors.

25. Lay’s Chips / Kurkure Chips

26. Sun Tzu says, “What the ancients called a clever fighter is one who not
only wins, but excels in winning with ease.”
In marketing when a company tries to
compete with other company or wants to
defeat the company, it is important to
defeat in the easiest way.

27. Lux Beauty/Toilet Soap

28. Sun Tzu says, “Move not
unless you seen
advantage; use not your
troops unless there is
something to be gained;
fight not unless the
position is critical.”

29. TeleTalk

30. Sun Tzu says, “Hence, in the wise leader’s plans, considerations of
advantage and of disadvantage will be blended together.”
In corporate arena a skilled leader can
make advance level plans and techniques
that will facilitate the company’s target
goal.

31. Rubaba Dowla Gp/Airtel

32. Sun Tzu says, “On open ground, don’t try
to block the enemy’s way. On the ground of
intersecting highways, join hands with
your allies.”
In corporate level marketing don’t
compete against giant if possible make
bond with allies company.

33. TeleTalk with T&T

34. Sun Tzu says, “By holding out baits, he keeps him on the march;
then with a body of picked man he lies in wait for him.”

36. Sun Tzu says, “The clever combatant looks to the effect
of combined energy, and does not require too much from
individuals. Hence his ability to pick out the right men
and utilize combined energy.”

37. MUM / Acquafina

38. Sun Tzu says, “Next best policy is to disrupt his
alliance.”
Forming alliance is also a very
useful in global marketing.

39. Sony / Ericson

40. Sun Tzu says, “Kill with
a borrowed knife.”
Don’t need to use own
resources if a company have
an opportunity to use
other’s resource.

41. Nokia - Microsoft