Cabestan's brand new feature allow marketers to handle their mobile application's push notifications from their Back-Office. By doing so, registered mobile app users can be linked to existing Database profiles and make it possible to use all of the available data for message personalisation or targeting pruposes

1. PUSH APPS
SENDING PUSH NOTIFICATIONS
TO MOBILEAPP USERS

2. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90
PUSH NOTIFICATIONS : THE ONLY WAY TO
REACH OUT TO APPS USERS
DEDICATEDMARKETINGSOLUTIONS
750 000
applications at least are
hosted in either of the app
stores.
The apps push is a marketing
channel that allow companies
to send information to the
mobile application user.
By downloading the application, the
puser shows his interest in the brand.
By accepting notifications, the user
actively engages himself in a dialog
with the brad.
Sources : Consumer Electronics Association, Credoc, Deloitte,
IDC, Inc-Mobi, Juniper Research, Mediametrie, Outbrain, Harris
Interactive, Etude GFK
62%
of app users have at least
accepted push notifications
once.
50%
of apps owners use it on a
regular basis.
23%
Gtant permission on a regular
basis

3. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90
SCHEMA DE PRINCIPE
DEDICATEDMARKETINGSOLUTIONS
At the app editor’s level :
Integration of the CABESTAN SDK in
the mobile application
Linking of the
contacts in the
DB thanks to
identification
tokens.
Real time data
transfer through the
Cabestan SDK
Contact collectiôn
Application usage
Notifications reading
behavior
Notifications management
Via Web Service : Batch
Real time
Via the platform : Simple notification
Recurring notification
Connexion
CertificatP12
iOS
Connexion
Apikey
Androïd
Distribution of
notification messages
by Apple / Google
Cabestan
Platform
DB

4. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90
SEGMENTATION & BEHAVIORAL TARGETING
DEDICATEDMARKETINGSOLUTIONS
Target your mobile users using the mobile usage information, the database information and the
push notification behavioral data.
Targeting options
Push Opt-in
Mobile handset
Active / Inactive users
Mobile device email openers
Application user on Android / iOS
Website activity
Mobile activity
User information

5. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90
MOBILE APP PUSH NOTIFICATION
DEDICATEDMARKETINGSOLUTIONS
Create your notification campaigns using our messaging
interface and personalize your messages.
Tools
Messaging interface
Segmentation and Targeting
Peronalization
Conditional content personalization
Advanced reporting
Vers 1.O Androïd Vers 1.O iOS Vers 2.O Androïd Vers 2.O iOS
Use cabestan to communicate with
your mobile application users, all data
gathered about the user regardless the
channel will be available for targeting
and content personalization

6. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90
APP USAGE AND USERS REPORTING
DEDICATEDMARKETINGSOLUTIONS
Analyze the mobile application
related statistics.
Identify the mobile application
users inside your data base.
Features
Number of downloads per registered
application and per version
Number of active users
Number of notifications opt-in users
Number of notifications non opt-in users
Timeline evolution
Vers 1.O Androïd Vers 1.O iOS Vers 2.O Androïd Vers 2.O iOS

7. Copyright Cabestan 2013 – CABESTAN – 7 quai André Citroën, 75015 PARIS – www.cabestan.com – info@cabestan.com – 01 70 64 96 90
PUSH NOTIFICATIONS REPORTING
DEDICATEDMARKETINGSOLUTIONS
Analyze the performance of
your notification campaigns
Be it through triggered actions due
to some user activity, scheduled
campaigns, or broadcasting, this
dashboard allow you to view the
number of notifications read.
Indicators
Number of notifications sent by OS and
by campaign
Number of bounced notifications per OS
and per campaign
Number of delivered notifications per OS
and per campaign
Number or read notifications per OS and
per campaign.
Push Bienvenue Push Alerte Push Info Flash Push New version Push Fid

8. Anton PANAITESCO
CEO – Cabestan-Canada
625 président Kennedy
H3A 1K2 Montréal, QC, Canada
Tel : +1 514 787 1769
Courriel : anton@cabestan-canada.ca
Contact :
SAAS MULTI-CHANNEL
MARKETING CAMPAIGNS
MANAGEMENT PLATFORM