AS Practical Factors Influencing Choice of Methods

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April Lennox-Hill's Sociology Lessons

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Sociological Methods: Practical Factors Influencing Choice of Methods

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Every research question needs an appropriate or suitable research method. A given question may be answered with more than one method, but a given research method is not necessarily appropriate for all questions. In other words, for most research questions one has a choice of possible methods but this choice is usually limited. One of the first tasks of the researcher – after carefully specifying the research question – is to select a suitable method. This selection must be done not only according to technical criteria (i.e., the degree of compatibility between question and method), but also practical considerations. These latter might include the amount of time available to do the research; the resources available in terms of both people and materials; the circumstances

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1. You can use the book, the Internet, and other reliable sources, but do not put definitions onto your PowerPoint unless you site it in APA format. a. The presentation and content on the PowerPoint must be in your own words. b. If you use flash cards, that is fine. Do not read verbatim definitions or anything copied from your sources. 2. At a minimum, the number of slides corresponds with the number of questions your case study has. You will also be graded on several key things: 3.Minimum # slides – One per question UMUC_SOCY100_Introduction to Sociology Research: Why and How We Do It As you have learned studying several of the historical figures of sociology mentioned above, sociology requires us to go past our common sense (which can be faulty), experience (which can be limited), and values (which are bound in time and culture) to gain new understandings of social life. To do this, we need research tools or systematic ways in which to study social life. In sociology, research tools fall under two main types: qualitative and quantitative methods. Each has its advantages and disadvantages.  Quantitative methods are research tools such as surveys (developed to answer specific research questions) and secondary data analysis (research using existing data sets gathered for general purposes). Quantitative methods attempt to amass information from large numbers of people. Of course, this method requires that people answer prepared (close-ended) questions. Being forced to answer such questions in limited ways, however, does not allow respondents to describe how they see their world.  Qualitative methods such as interviews (asking people open-ended questions), content analysis (research to uncover the hidden meanings in, for example, media coverage), orparticipant observation (physical observation of the social interaction patterns of groups) take a different approach: they assume that the best way to understand social life is to see the world through the individual's eyes. Researchers may ask subjects why they act in certain ways or what rules and assumptions govern their behavior. Questions in qualitative research instruments are more open-ended. Limitations of this method are (1) the greater potential for bias (because researchers themselves can be influenced by their subjects) and (2) the difficulty in generalizing findings to larger groups, given the small sample size in studies using this method.  The social patterns found in responses, if done correctly, are taken to be "social facts" and, therefore, are thought to contain information about social life. Conducting Sociological Research The steps in conducting sociological research can be listed as follows: 1. Select a topic: Find an interesting aspect of social life to study and state the subject to be studied in clear terms. 2. Review previous research: Go the library and the Web to find out what research ...

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