3. At first, everyone with banner ads and web sites is increasingly saturated. Colorful flags of all shapes, size and location in each city looked ahead. Pages were so crowded that the website operators stop running ads, and visitors stopped to notice.

4. Secondly, the introduction of Pay-Per-Click there was a new kid on the block and the start of the PPC was a cheap and easy to drive traffic to their sites.

6. If properly done, the marketing with banners is another good way to generate highly targeted visitors and potential customer s.

7. However, there are certain principles and tactics that studies should you be successful. What are the strategy? Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows: “Strategy is the directionand scope of an organization over the long-term: which achieves advantagefor the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholderexpectation.”

8. Strategic Choice This process involves understanding the nature of stakeholder expectations (the “ground rules”), identifying strategic options, and then evaluating and selecting strategic options. Strategy implementation Often the hardest part. When a strategy has been analyzed and selected, the task is then to translate it into organizational actions. What is important in Business? The Single Most Important Thing in Any Business - I believe that entrepreneurs should pursue their passion and be true to their vision of their business. But the idea of “do what you love and the money will follow” can be extremely dangerous. There’s more to it than that. You also have to offer a product or service that people are willing to buy at a price that can provide you an acceptable profit margin. And you have to sufficiently promote it to attract enough paying customers to make you a living. - But most importantly, you have to survive. You have to be able to cover not only basic living expenses, but basic business, e.g., office supplies, maintaining your computer and other office equipment, phone and internet access.

10. Which markets should a business compete in and what kind of activities are involved in such markets? (markets; scope)

11. How can the business compete than the competition in those markets? (advantage)

12. What sources (skills, assets, finance, relationships, technical competence, facilities) arerequired in order to be able to compete? (resource)

13. What external, environment factors affect the businesses’ ability to compete? (environment)?

15. How strategy is Managed – Strategic Management In this broadest sense, strategic management is about taking “strategic decisions”- decisions that answer the questions above. In practice, a through strategic management process has three main components, shown the figure below: STRATEGIC ANALYSIS STRATEGIC IMPLEMENTATION STRATEGIC CHOICE

16. Strategic Analysis This is all about the analyzing the strength of businesses’ position and understanding the important external factors that may influence that position. The process of strategic Analysis can be assisted by a number of tools, including: PEST Analysis – a technique for understanding the “environment” in which the business operates Scenario Planning – a technique that builds various plausible views of possible futures for a business. Five Forces Analysis – a technique for identifying the forces which affects the level of competition in an industry Market Segmentation – a technique which seeks to identify similarities and differences between groups of customers or users Directional Policy Matrix- a technique which summaries the competitive strength of a business operations in specific markets Competitor Analysis – a wide range of technique and analysis that seeks to summarize a businesses’ overall competitive position Critical Success Factor Analysis – a technique to identify those areas in which a business must outperform the competition in order to succeed SWOT Analysis – a useful summary technique for summarizing the key issues arising from an assessment of a business “internal” position an “external” environmental influences.

17. CONCLUSION The business plan normally tells viewers where the company will hopefully be in the next ten of fifteen years. This part of the business plan allows potential owners to express their future dreams and allows others to see what the future potentially holds for this specific business. If the entire plan is written correctly, it will deep impact the success of the company and will help sustain it in the future. Organization and compulsiveness are the keys to an affective business plan. Business Law & Regulation This section provides business owners with information and on obtaining business licenses and permits, and tips on complying with business laws and regulations at all levels of government – local , state, and federal.

18. Reference INTERNET: www.iomba.ch www.Dhgate.com www.frozenlemonz.com PERSON: Johnson and Scholes Henry Sy Bell Gates

19. BUSINESS STRATEGY