2. INTRODUCTION
Nokia is a world leader in mobile
communications, driving the growth and
sustainability of the broader mobility industry.
Nokia connects people to each other and the
information that matters to them with easy-to-
use and innovative products like mobile phones,
devices and solutions for imaging, games, media
and businesses. Nokia provides equipment,
solutions and services for network operators and
corporations. Nokia is a broadly held company
with listings on four major exchanges
3. RESEARCH
OBJECTIVE
1. Why customers prefer Nokia over other Brands?
2. The areas in which Nokia performs better?
3. How the Brand Nokia effect the consumers
Psychology?
4. Strategies to be adapted by Nokia to be the to keep their
market base?
5. To analyze the brand NOKIA acceptability by the
customers.
4. QUESTIONNAIRE
Q1. Which mobile brand you would prefer to buy?
1. Nokia
2. Samsung
3. Relience
4. Spice
Q2. Do you think nokia handsets are updated with the
latest features?
1. Yes
2. No
Q3. Do Nokia provide after sale service compared to
other mobile phones ?
1. Yes
2. No
5. Q4. Rate the following brands based on your perception
on the mentioned criteria on a scale of 1-6 where,
1= Below Average 2=Average
3=Satisfactory 4=Good
5= Very good 6= Excellent
Q7. If a mobile company offers same features, quality
and price as Nokia, will you
Still go for nokia ?
1. Yes
2. No
Q8. Where did you come to know about Nokia?
1. Word of mouth
2. Print Media
3. Electronic media
4. Retailers Recommendation
6. Q9. When do you go for new mobiles?
1. When old one is worn out
2. For change
3. Seek variety and range of mobiles
4. Special occasions
Q10. Who influences your buying decision?
1. Friends
2. Trends
3. Family
4. Myself
5. Salesman
7. A COMPARATIVE ANALYSIS OF CONSUMER
BUYING PREFERENCE TOWARDS
NOKIA & OTHER COMPETITORS
RESEARCH METHOLOGY
RESEARCH STATEMENT:- A comprehensive study
to woard
RESEARCH DESIGN
TARGET POPULATION:-Barabanki
SAMPLING AREA:- somaiya nagar ,naka
,Lakhphda bag
SIMPLE SIZE:- 50
SAMPLING TECHNIQUE :-simple random sampling
8. DATA COLLECTION :- primary data, secondary data
DATA COLLECTION TOOLS:- questionnaire
DATA COLLECTION TECHNIQUE:-
Personal interview
ANALYSIS TOOLS:- Graph
