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Ch8 identifying market segments and targets yabut
1.
TOP 10 Learning
Questions for Chapter 08: Identifying Market Segments and Targets Arvin Yabut December 15, 2011
2.
3.
4.
5.
6.
7.
4 Levels of
Micromarketing
8.
9.
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11.
VALS Framework
12.
13.
14.
15.
Brand Loyalty Hard-core
Loyals Split Loyals Shifting Loyals Switchers
16.
Brand Loyalty Hard-core
Loyals - who buy the brand all the time. Split Loyals - loyal to two or three brands. Shifting Loyals - moving from one brand to another. Switchers - with no loyalty
17.
18.
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27.
Book Definition
28.
Book Definition S.T.P.
S egmentation T argeting P ositioning
29.
30.
31.
External environment +
Marketing Variables Manage these elements!
32.
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35.
36.
37.
38.
39.
5-Key Criteria
40.
5-Key Criteria “
Actionable” is the last criterion!
41.
42.
TOP 10 Learning
Questions for Chapter 08: Identifying Market Segments and Targets Arvin Yabut December 15, 2011
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![1. Which of the following best describes what a market segment is? ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)