Around the world, many gender activists try to balance the world. Which strategies do they use? How do they leverage new media to reach a greater impact? Which tools can you use yourself?

1. Which strategies are used by
social activists to shift the
balance?

2. To be a feminist in 2017 is
still walking a thin line…

11. Yet, no matter the critics, there is
still plenty of work to do…

17. To prepare people to this world,
we carve them into boxes

23. We trap people into narratives

27. Even our meta stories are
biased.
The Matrix goes very deep…

32. And when our stories are about
women, it is through the male gaze

41. But what do they see?

44. Toxic masculinity shooting
people everywhere

45. We are reaching the limits of our
system

47. So what can we do?

48. We need to start acting at
individual level

51. What is the story you want to tell
about yourself?

54. And then at collective level,
what are the strategies we can
use?

55. Strat #1: Humour

58. Her response to discovering that she only earns 78 percent of what her male
colleagues earn is simple: she’ll only do 78 percent of her work. Easy!

62. Strat #2: Small claims

67. Strat #3: Naming

71. Manspreading

72. Strat #4: Street actions

75. In Pakistan

78. Strat #5: Speak up

85. Strat #6: Spread best
practices. Concrete tips and
manuals

90. Strat #7: New superpower
Train women in a new skill

98. Strat #8: Leverage the
power of the crowd

103. Strat #9: Use technology

104. Report!

107. Strat #10: The power of the
image

108. #MoreWomen

109. #MoreWomen

116. Strat #11: Leverage new
media
Podcasts, newsletters, graphic
design, youtube channel, buzzfeed,
AJ+, ATTN short videos, Social
media campaigns

124. The ultimate strategy #12:
change the stories!

126. We need more female
storytellers

144. We need more stories of loving
and caring men

147. Because at the end of the day…