How to market your campus student organization.

1. HERE WE GO, CSOS!
How to Market Your Campus Student Organization
Ashley Watson
Graduate Assistant
University Division

2. WHAT ORGANIZATION DO YOU
REPRESENT?
WHAT IS YOUR PURPOSE?

3. INCLUDE A PURPOSE WITH
EVERYTHING YOU DO!
Are you trying to…
 gain awareness?
 Recruit?
 Fundraise?
This will add focus to your marketing campaign

4. REMEMBER: DON’T JUST PROMOTE
YOUR ORGANIZATION,
BUT PROMOTE THE WHY

5. BRANDING
 Create a brand for your organization and stay true to it
 Consistency and repetition is everything
 Everyone uses school colors, so think outside the box
 Slogans, fonts, colors
 Be unique and you’ll be REMEMBERED

6. CREATE AN IDENTITY
Start internally
Be prepared to answer questions like:
 “What do you do?”
“How can I join?”
 “What type of people join your organization?”
 “Are there any requirements to join?”
 “How will I benefit by joining your organization?”

Make sure members are on the same page, so you can
clearly communicate information to those outside the
organization.

7. FUNDRAISING
 Relevant to your organization
 Know what your strengths are and maximize efforts
 Dance team could have a dance clinic to teach local students
 Ask local businesses to get involved
 Including local businesses will help with networking in the community
 Business pays for group’s t-shirt, in exchange for placing their logo
on the back
 Businesses will give back 10% of their business on a certain day to
your club if you promote students go to their business

8. NETWORKING
Getting people to talk about your
organization will bring awareness.

9. SOCIAL MEDIA-PRIVATE
 Private Facebook for members
 Good for communication within group
 Not everyone on Facebook? Try a group text
 Find out what everyone has in common and use that medium.

10. SOCIAL MEDIA-PUBLIC
 Facebook
 https://www.facebook.com/SalukiShakers
 Twitter- Sending out short messages
 Don’t be afraid to use visual content
 Pictures are more likely to drive traffic to your account/tweet
 Want more people to attend meetings or join your org? Tweet at them.
 Create an engaging account
 Create posts that your audience will want to share
 https://twitter.com/USIBaseball
 Instagram- Org is very visual?
 Designate a social media chair to post pictures of meetings/ events

11. SOCIAL MEDIA-STAY RELEVANT
 Develop a common hashtag to get people talking.
 Make sure everyone uses the SAME hashtag so you
can track what people are saying about your org.
 #USIbb
 https://twitter.com/search?q=%23usibb&src=typd
 Create “Guests”.
 Have different members of your organization take control of your
social media for a week.
 Creates new and engaging content

12. DON’T DO IT ALONE!
 Do you have a faculty sponsor? They can help you
promote and develop processes
 Appoint chairs.
 Social Media Chair. Fundraising Chair. Etc.