IPC was founded in 1853 in the UK and is headquartered in London, owned by Time Inc., one of the largest publishers in America. IPC publishes over 350 million copies of magazines annually, including NME, Woman's Weekly, and Nuts. IPC targets different audiences with their magazines, such as males with Nuts and middle-aged women with Woman's Weekly.

1. By Beth Cox

2. IPC was found in 1853, found in the UK and its headquarters are in London. IPC has a
parent company of Time Inc. Time Inc. is one of the largest publishing companies in
America. In 1952 the upsurge in the music scene heralded the arrival of NME (New Musical
Express). In the 1980’s IPC announced the formation of European Magazines Ltd., a joint
venture company with Groupe Marie Claire to launch the UK edition of the international
title. In 2000, IPC Magazines was renamed IPC Media, a new identity. IPC Media publishes
magazines and has a large portfolio, selling over 350 million copies each year. Its one of the
biggest publishing companies to this date.

3. IPC have produced magazines such as Nuts, Woman's Weekly, and these magazines have a
different target audience. Nuts is aimed at the male gender, mainly all ages and Woman’s
Weekly is aimed a middle aged women.
IPC Media is also the publisher for NME (New Musical Express). This targets an audience
ages from 16-24, which is a much younger audience than Uncut targets. It focuses on
heritage music but is said to include a wide variety of music genres such as; alternative,
rock, indie and punk.
IPC Media might be the appropriate publisher if wanted to bring out a new magazine that
didn’t focus on the genres that they already publish. An example of an ideal genre for IPC
would be hip-hop, rap, R&B or pop. This is because they do not publish any of these genres
already, so there wouldn’t be an overriding competition for sales of the magazine. Also
they are involved in many magazines, therefore they have experience and know the
audience well.