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blog
on camera
in print
behind the scenes
Building Your
             Personal Brand
               Why, Why Not and How to Enter the
                       Social Media Mix



on camera
in print
behind the scenes
Who’s On?




on camera
in print
behind the scenes
Who’s On?




on camera
in print
behind the scenes
Who’s On?




on camera
in print
behind the scenes
Who’s On?




on camera
in print
behind the scenes
                     blog
Who’s On?




on camera
in print
behind the scenes
                     blog
Who’s On?




on camera
in print
behind the scenes
                     blog
Social Media Is:

           A PR tactic, not a PR replacement




on camera
in print
behind the scenes
Social Media Is:

           A PR tactic, not a PR replacement
           One of the most powerful PR tools




on camera
in print
behind the scenes
Social Media Is:

           A PR tactic, not a PR replacement
           One of the most powerful PR tools
           As dangerous as it is powerful




on camera
in print
behind the scenes
Why Do I Use SM?
    Find out what my friends are doing today




on camera
in print
behind the scenes
Why Do I Use SM?
    Find out what my friends are doing today
    Find out what extended friends are up to




on camera
in print
behind the scenes
Why Do I Use SM?
    Find out what my friends are doing today
    Find out what extended friends are up to
    Find out what colleagues are talking about




on camera
in print
behind the scenes
Why Do I Use SM?
    Find out what my friends are doing today
    Find out what extended friends are up to
    Find out what colleagues are talking about
     Funny
     Interesting
     Valuable




on camera
in print
behind the scenes
Why Do I Use SM?
    Find out what my friends are doing today
    Find out what extended friends are up to
    Find out what colleagues are talking about
     Funny
     Interesting
     Valuable
    Shape my Personal Brand™


on camera
in print
behind the scenes
Personal PR



on camera
in print
behind the scenes
@atticusrominger

    Consistently engaged




on camera
in print
behind the scenes
@atticusrominger

    Consistently engaged
    Knowledegable and helpful




on camera
in print
behind the scenes
@atticusrominger

    Consistently engaged
    Knowledegable and helpful
    Sarcastic and snide




on camera
in print
behind the scenes
@atticusrominger

    Consistently engaged
    Knowledegable and helpful
    Sarcastic and snide
    Flippant family man by night




on camera
in print
behind the scenes
Please... just don’t.




on camera
in print
behind the scenes
Wade’s Five Ways
    Treat your LinkedIn like your resume




                       -birminghamblogging.wordpress.com
on camera
in print
behind the scenes
Wade’s Five Ways
    Treat your LinkedIn like your resume
    Clean up your Facebook page




                       -birminghamblogging.wordpress.com
on camera
in print
behind the scenes
Wade’s Five Ways
    Treat your LinkedIn like your resume
    Clean up your Facebook page
    Tell a story with your blog




                       -birminghamblogging.wordpress.com
on camera
in print
behind the scenes
Wade’s Five Ways
    Treat your LinkedIn like your resume
    Clean up your Facebook page
    Tell a story with your blog
    E-mail 3 people in your Rolodex a day




                       -birminghamblogging.wordpress.com
on camera
in print
behind the scenes
Wade’s Five Ways
    Treat your LinkedIn like your resume
    Clean up your Facebook page
    Tell a story with your blog
    E-mail 3 people in your Rolodex a day
    Don’t forget o!ine networking


                       -birminghamblogging.wordpress.com
on camera
in print
behind the scenes
Social Media in PR



on camera
in print
behind the scenes
A Social Media Campaign

    CFGB 50th Anniversary




on camera
in print
behind the scenes
A Social Media Campaign

    CFGB 50th Anniversary
    The Hub




on camera
in print
behind the scenes
A Social Media Campaign

    CFGB 50th Anniversary
    The Hub
    The E-Invite




on camera
in print
behind the scenes
A Social Media Campaign

    CFGB 50th Anniversary
    The Hub
    The E-Invite
    The Buzz




on camera
in print
behind the scenes
What’s in it for me?



on camera
in print
behind the scenes
Atticus Rominger
                    atticusrominger@romingermedia.com
                                205.572.1370
                      LinkedIn.com/in/atticusrominger
                         Twitter.com/atticusrominger
                            Skype: atticusrominger




on camera
in print
behind the scenes

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Social Media for PR Students

  • 2. Building Your Personal Brand Why, Why Not and How to Enter the Social Media Mix on camera in print behind the scenes
  • 3. Who’s On? on camera in print behind the scenes
  • 4. Who’s On? on camera in print behind the scenes
  • 5. Who’s On? on camera in print behind the scenes
  • 6. Who’s On? on camera in print behind the scenes blog
  • 7. Who’s On? on camera in print behind the scenes blog
  • 8. Who’s On? on camera in print behind the scenes blog
  • 9. Social Media Is: A PR tactic, not a PR replacement on camera in print behind the scenes
  • 10. Social Media Is: A PR tactic, not a PR replacement One of the most powerful PR tools on camera in print behind the scenes
  • 11. Social Media Is: A PR tactic, not a PR replacement One of the most powerful PR tools As dangerous as it is powerful on camera in print behind the scenes
  • 12. Why Do I Use SM? Find out what my friends are doing today on camera in print behind the scenes
  • 13. Why Do I Use SM? Find out what my friends are doing today Find out what extended friends are up to on camera in print behind the scenes
  • 14. Why Do I Use SM? Find out what my friends are doing today Find out what extended friends are up to Find out what colleagues are talking about on camera in print behind the scenes
  • 15. Why Do I Use SM? Find out what my friends are doing today Find out what extended friends are up to Find out what colleagues are talking about Funny Interesting Valuable on camera in print behind the scenes
  • 16. Why Do I Use SM? Find out what my friends are doing today Find out what extended friends are up to Find out what colleagues are talking about Funny Interesting Valuable Shape my Personal Brand™ on camera in print behind the scenes
  • 17. Personal PR on camera in print behind the scenes
  • 18. @atticusrominger Consistently engaged on camera in print behind the scenes
  • 19. @atticusrominger Consistently engaged Knowledegable and helpful on camera in print behind the scenes
  • 20. @atticusrominger Consistently engaged Knowledegable and helpful Sarcastic and snide on camera in print behind the scenes
  • 21. @atticusrominger Consistently engaged Knowledegable and helpful Sarcastic and snide Flippant family man by night on camera in print behind the scenes
  • 22. Please... just don’t. on camera in print behind the scenes
  • 23. Wade’s Five Ways Treat your LinkedIn like your resume -birminghamblogging.wordpress.com on camera in print behind the scenes
  • 24. Wade’s Five Ways Treat your LinkedIn like your resume Clean up your Facebook page -birminghamblogging.wordpress.com on camera in print behind the scenes
  • 25. Wade’s Five Ways Treat your LinkedIn like your resume Clean up your Facebook page Tell a story with your blog -birminghamblogging.wordpress.com on camera in print behind the scenes
  • 26. Wade’s Five Ways Treat your LinkedIn like your resume Clean up your Facebook page Tell a story with your blog E-mail 3 people in your Rolodex a day -birminghamblogging.wordpress.com on camera in print behind the scenes
  • 27. Wade’s Five Ways Treat your LinkedIn like your resume Clean up your Facebook page Tell a story with your blog E-mail 3 people in your Rolodex a day Don’t forget o!ine networking -birminghamblogging.wordpress.com on camera in print behind the scenes
  • 28. Social Media in PR on camera in print behind the scenes
  • 29. A Social Media Campaign CFGB 50th Anniversary on camera in print behind the scenes
  • 30. A Social Media Campaign CFGB 50th Anniversary The Hub on camera in print behind the scenes
  • 31. A Social Media Campaign CFGB 50th Anniversary The Hub The E-Invite on camera in print behind the scenes
  • 32. A Social Media Campaign CFGB 50th Anniversary The Hub The E-Invite The Buzz on camera in print behind the scenes
  • 33. What’s in it for me? on camera in print behind the scenes
  • 34. Atticus Rominger atticusrominger@romingermedia.com 205.572.1370 LinkedIn.com/in/atticusrominger Twitter.com/atticusrominger Skype: atticusrominger on camera in print behind the scenes