Want to master the skills of Fashion Merchandising? Then Avantika University’s Design Department offers Best Fashion Designing Course in India. Avantika University is the First Design Centered University in India and is the part of reputed MIT Pune. Avantika University' Design College is the MIT Institute of Design in Ujjain, MP. To know more details, visit us at: http://avantikauniversity.edu.in/design-colleges/fashion-merchandising-fashion-designing-course-india.php

1. Fashion Merchandising
Fashion Designing Course | Avantika University

2. Process of Fashion Merchandising
Entering the field of fashion designing is not a cakewalk. A
fashion professional needs to have the requisite skills to
perform different roles simultaneously. Many people
assume that the task of a fashion designer is just to design
the garments. However, a fashion designer’s role is multi-
faceted. From consultant to the marketer, a fashion
designing professional needs to play several roles.

3. Out of various tasks, fashion merchandising is one of the
crucial tasks that need to be performed by a fashion
designing professional.
The process of launching the right fashion at the right place
and time in the right quantity and quality with the right price
is termed as fashion merchandising. Fashion
merchandising is quite a long process with several steps.
These include:

4. Range Development
It is the process where a theme related to an entire range
of product is selected. The range of the product may
depend on the customer’s preferences and season. A
range of the product is selected after carrying our market
research and surveys.

5. Fashion Forecasting
Fashion forecasting refers to the process where the
designers, merchandisers and manufacturers predict the
fashion trends that will be ruling the market in the near
future. Forecasting is done on the basis of research
findings that help in deciphering customers’ needs.

6. Design Development
In this step, the fashion designers create appealing designs
on the basis of the forecasts made. All the designs are
created while taking care of the elements and principles of
design.

7. Sample Development
Once a design has been prepared, the next step includes
the creation of a sample garment. In this step, a sample
size of the garment is taken and an initial pattern is made
on the garment either through draping or by using the flat
pattern method. Then the garment is cut and sewed and
tested for manufacturing defects and its fit as well as
comfort. All the problems in the garments are solved before
proceeding to the next step.

8. Sourcing
Sourcing refers to the process of purchasing all the raw
materials that is needed to manufacture the
product/garment in bulk post its approval. In this process,
the sourcing department makes a list of all the material and
resources that would be needed for mass manufacturing.

9. Production Planning
Once the best sample garment made by the designer is
selected, an approval for bulk production is established.
However, before the actual production, the fashion
professionals are required to prepare an estimate of stock,
sales and purchasing along with carrying out the
assortment planning. A product plan is made whereby the
timelines for manufacturing as well as tentative shipping
and delivery dates are planned.

10. Buying
After the products have been manufactured in the required
quantity, they may be sold. Some of the retail
merchandisers procure directly from the manufacturers.
However, some of the retailers buy from the suppliers, who
in turn buy the product from the manufacturers.

11. Distribution
After receiving the goods, the retail merchandiser may
inspect them considering their design, color, quality,
quantity and many other factors. Next, the goods are
distributed to various retail channels and effective
marketing plans are also created to boost the revenues.

12. These were the steps that contribute to the process of
fashion merchandising. Following all these steps
meticulously is the key to succeed as a fashion
merchandiser. At Avantika University, we train our
candidates in such a way that they master the skills of
fashion merchandising. Being the top design university in
Madhya Pradesh, we create proficient, knowledgeable and
skilled design professionals.

13. We have a unit on ‘Fashion Merchandising’ in our Fashion
Designing course whereby the candidates are made
familiar with all the concepts, principles and techniques of
merchandising. In this way, when the candidates enter the
industry, they are able to exhibit sound skills.

14. Conclusion
Avantika University is the MIT Institute of Design in Ujjain,
MP. It follows a unique learning approach where the
students are encouraged to think out of the box. Avantika
University is the part of reputed MIT Pune. So, what are
you waiting for? You can also fast-track your career in the
field of fashion by pursuing design-centric courses from the
best design university of Madhya Pradesh.

15. THANK YOU