Creation 2-3-star hotels chain for small or medium hotels (10-50 rooms) under common brand on franchising basis.

1. Hypotheses connected with small and medium hotels management:
1) High expenses for developing and maintaining website, call center, standards of
service, brandbook, business processes independently.
How many stars does the hotel have?

2. 2) Absence of standards and their execution control – hypothesis confirmed;

3. 3) Weak brand awareness
or even complete absence
of it at all. Willingness to
work under strong and
known brand – hypothesis
confirmed;
4) Lack of knowledge and no access
to best practices – customers don’t
held staff trainings regularly and
don’t use best practices;

4. 5) High procurement prices or big partners’
commissions due to small volumes – hotel
owners are satisfied with procurement prices;
6) difficulties with large corporate clients attraction (for
example taking part in tenders) – hoteliers work with How do you think about the future of business
development of your hotel and the hotel industry in
corporate clients but there is a large potential to grow; a whole?

5. 7) readiness to outsource and pay for this services – confirmation is in progress.