This document summarizes a one-day workshop on business writing skills. Participants will learn how to plan, write, and revise business messages effectively by considering audience, purpose, context and culture. They will learn how to communicate better through good writing style and tone. Key topics include writing emails, memos, and other documents strategically and correctly, using email effectively to get results, and various writing and formatting techniques to engage readers. The workshop is aimed at improving business writing skills for anyone who writes on the job.

1. A brand-new one-day workshop where you'll learn
the new rules for writing on the job
E-mail &
Business
Writing
You’ll learn how to:
itator:
Course Facil
n
rda Zama
£ Plan, craft and revise business messages effectively
Wa £ Write according to audience, purpose, context and culture
, 2012
O ctober 04 ahore £ Write using a well-defined writing process and organize
Thursday, ental Hotel L messages for clarity and brevity
tin
Pearl Con £ Communicate better with good style and tone for impact
£ Write e-mails, memos and other business documents
strategically, logically and correctly
£ Apply a three step rule for using e-mail to get results while
following proper e-mail etiquette
£ Use a variety of writing and formatting techniques to engage
readers and enhance readability
Presented by
BLINK ® The Smart Choice

2. Program Hours: 9:00 a.m. – 5:00 p.m.
About the Trainer
Warda Zaman
An HR professional with thirteen years of
experience in local and foreign organizations
such as Caltex Oil (Pakistan) Ltd., Mount St.
Mary High School (USA), Oklahoma Insurance
Department (USA), IPS Research Company
(USA), and most recently as the Head of HR at
Lahore University of Management Sciences,
Warda has an in-depth understanding of the
importance of effective corporate
communication.
These days, in addition to performing duties as
the CEO of her own company, ParaConnect
If you want people to
Communications, Warda is also actively
actually read what you write...
involved as a corporate trainer, a moderator, a
core team member at the Pakistan Human it’s time for an intervention!
Capital Forum- Mughal Chapter, and a writer
for various magazines. As a trainer, she has led If you’ve said to yourself:
many workshops and trained hundreds of
I admit I’m not the strongest business writer in
individuals. Trainings on better business the world. (Don’t feel bad — millions of us are in the
writing, effective email, presentation skills, same boat.)
interviewing and resume writing, customer I’ve made an inventory of all my e-mail and business
service, performance management, technology writing sins ... the wordiness, disorganization, lack
of clarity, grammatical errors.
integration and interpersonal communication I could use some help to build my skills, restore
encompass her work. She has also conducted my confidence and ensure everything I write from
a session on behalf of Octara at LearnFest on here on out is succinct, precise and gets to the
“The Power of Storytelling in Organizations”. point quickly.
Warda completed her MBA from the Institute of Then we can’t wait for you to join us!
Business Administration (IBA), Karachi, Writing skills play a big part in your career success—even
Pakistan in 1995 and obtained a second when you don’t have an official “writing” job — don’t they?
Masters degree at the University of Central The principles, shortcuts, tips and “how-to’s” you’ll learn
in E-mail and Business Writing
Oklahoma (UCO), USA in 2007. She is a gold you’ll use every day to present your image professionally in
medalist from IBA and was also on the every writing project you take on.
President's Honor Roll at UCO. Make the decision that will transform an increasingly
larger and more important part of your work life for the
better. Register NOW.

3. In just one-day, you'll learn the techniques
that experts use to make their writing
stand out. Through the latest
communication approaches, you will be
able to write better and get the results you
need.
Background
Organizations around the world are increasingly
emphasizing professional and effective business writing
for a variety of reasons. Furthermore, it has also become
essential for individuals to develop this skill to get ahead
since the need for professionally written communication is
on the rise.
Program Need
The necessity of documenting messages due to
organization policies and legal requirements has made us
into writers. Since we are saddled with the responsibility
of writing in addition to all our other tasks, it is imperative
that we take writing seriously and apply the same level of
professionalism to it as we do to all our other work.
Moreover, because technology has changed the way we
communicate, much of what we learned about how to
write in the past may not be applicable to today's work
environment.
This course will help you improve your business
messages by updating your writing skills, so you can get
the results you desire.
Who Should Attend
Anyone who writes e-mails or other business documents
and wishes to learn the latest techniques in business
writing is an excellent candidate for this workshop. So, if
you wish to excel at business writing, Register today!
Don’t miss this one-of-a-kind opportunity to master
workplace-proven techniques and strategies that are the
hallmark of a true writing professional—that’ll be you.
Register now.

4. Training Fee
PKR Book your seat by Customized
20 September and in-house
10,500/- Save PKR 1,500 programs
Fee includes learning material, BLINK® certificate, lunch
refreshment breaks and business networking. We can deliver this workshop right to your company's door
or provide customized, you-pick-the-day training on any
program pertinent to your organization's training goals. Or
Registration & Payment Options: let our staff of professional trainers add sparkle to your next
corporate or association meeting with a stimulating keynote
First 20 persons will be accommodated on “first come speech designed just for you. Whether you have 3 or 300
first served basis”. people to train, BLINK is the answer.
A confirmation e-mail and invoice will be sent upon For in-house training solutions and no-obligation quote,
receipt of your registration. Please note that full please contact:
payment must be received prior to the event. Syed Haris Farooq (0345-6277588) or drop a line at
haris@blink-international.com
Send your cheque in favor of “BLINK PR AGENCY”,
Refunds not allowed, however a substitute may
attend.
BLINK® reserve the right to alter the program.
For registration only, please contact:
Brought to you
Beenish Haris (0333-3971135)
Suite 9, 1st Floor, Al-Fiza Tower,
SB-38 Block-14, Near Darul Sehat Hospital,
KDA Scheme 36, Gulistan-e-Jauhar, Karachi
by BLINK® —
Tel: (021) 34012266, Cell: 0333-3971135, 0345-
6277588
The Smart Choice for people
Email: blinktrainings@gmail.com serious about success
URL: www.blink-international.com
BLINK® is a leading Management Training and
Organizational Development organization with presence in
Karachi, Lahore and Islamabad. BLINK offers end-to-end
public seminars, customized workshops and learning tools
Have you been on Management, Leadership, Negotiation, Presentation,
guilty of writin Communication, Customer Service, Sales, Executive
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lines like these? Coaching, Train the Trainer and Personal Impact for the
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Within a short span of time BLINK® became the nation's
“Meeting” premier management training provider by maintaining our
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