2. This is Teagan, she fits the image for my target audience
perfectly she is quite different, unique and original. She fits
under the sub cultures of Hipster, Indie scenester and young
alts. She likes cult material and new music, new style.
3. PSYCHOGRAPHIC
PROFILE
Lifestyle: Boohoo, New look, Select, urban outfitters, Misguided, Dominos, McDonalds,
KFC, Taybarnes.
Brands: Converse, Nike, Pandora, Swarovski, doc martens, Rimmel makeup, Barry M
nail varnish, Dandelion and Burdock, Cadburys chocolate.
Social Activities: Going to gigs, socializing with friends and family, reading, Parties,
cinema and bowling.
Music: indie rock bands, Arctic Monkeys, The Kooks, The Jam, Two Door Cinema Club,
Don Broco and George Ezra.
TV programmes: Hollyoaks, Scrubs, Skins, Misfits, Friends, Celebrity Juice, Come dine
with me and Top Gear, Russell Howards Good News.
Films: Remember me, Twilight, Divergent, Hunger Games, X Men, Russell Howard.
4. DEMOGRAPHIC
PROFILE
Age: 17 years old
Occupation: Full time Student
Relationship Status: Single
Religion: Atheist
Socio economic group : Emergent Service Worker to Traditional
Working Class because people in this group have the highest
score for emerging culture which includes going to gigs and
using social media.
Social Group: Hipster / Indie/ Young Alt
