AnnualMeeting09_Pittis, Carolyn ( Harpercollins)

How QR Codes Will Save the Book Business Or How Publishing ONLY Already Famous People and Books About Vampires Will Save the Book Business HarperCollins Publishers BISG Annual Meeting September 9, 2009

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Factoids about QR codes OR why we might care about them ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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“ Of products you indicated you own, which 3 do you value the most?” Copyright © 2008 Deloitte Development LLC. All rights reserved. Source: Deloitte / State of Media Democracy / Edward Moran / Oct 2008 Trailing Millennials 13-18 Yrs Old • 1994-1989 Leading Millennials 19-24 Yrs Old • 1988-1983 Xers 25-41 Yrs Old • 1982-1966 Boomers 42-60 Yrs Old • 1965-1947 Matures 61-75 Yrs Old • 1946-1932 Overall Preferred Media/Entertainment Equipment Rank # 2 nd Edition % Millennials % Xers % Boomers % Matures % Desktop computer (PC or Mac) 1 62 49 54 73 79 Cellular phone 2 52 59 49 50 47 Laptop computer (PC or Mac) 3 28 32 35 25 14 Digital camera or camcorder (separate from your cell phone) 4 18 15 17 21 21 Non-Flat Panel TV (CRT or Tube TV) T5 17 10 14 21 28 DVD player (in the home) T5 17 12 19 19 18 Flat Panel TV (LCD or Plasma) 7 15 12 19 14 14 Videogame console system (Xbox, Xbox 360, PS2, PS3, GameCube, Wii, etc.) 8 13 25 14 4 1 Radio 9 11 8 6 14 18 Digital Video Recorder (DVR, TiVo) 10 10 7 16 10 8 Portable MP3 player (Zune, iPod, Samsung or similar) 11 9 20 9 2 1 Stereo system 12 8 5 6 12 11

Cell phones are now a primary entertainment device ,[object Object],[object Object],Copyright © 2008 Deloitte Development LLC. All rights reserved. Q. Please indicate how much you agree or disagree with the following statements Source: Deloitte / State of Media Democracy / Edward Moran / Oct 2008 Trailing Millennials 13-18 Yrs Old • 1994-1989 Leading Millennials 19-24 Yrs Old • 1988-1983 Xers 25-41 Yrs Old • 1982-1966 Boomers 42-60 Yrs Old • 1965-1947 Matures 61-75 Yrs Old • 1946-1932 Generational Comparison by Survey Edition (Summary of Agree Strongly/Somewhat) Millennials 1 st Edition % Millennials 2 nd Edition % Xers 1 st Edition % Xers 2 nd Edition % Boomers 1 st Edition % Boomers 2 nd Edition % I use my cell phone as an entertainment device. 46 62 29 47 9 17 Summary of Agree Strongly/Somewhat 1 st Edition % 2 nd Edition % Millennials % Xers % Boomers % Matures % I use my cell phone as an entertainment device. 24 36 62 47 17 4

Younger consumers use the widest range of features ,[object Object],Copyright © 2008 Deloitte Development LLC. All rights reserved. Q. Thinking about the features included on your cell phone, please check the answer that best describes your usage of each cell phone feature. Trailing Millennials 13-18 Yrs Old • 1994-1989 Leading Millennials 19-24 Yrs Old • 1988-1983 Xers 25-41 Yrs Old • 1982-1966 Boomers 42-60 Yrs Old • 1965-1947 Matures 61-75 Yrs Old • 1946-1932 Cell Phone Applications: Summary of Use Frequently/Occasionally 2 nd Edition % Millennials % Xers % Boomers % Matures % Digital camera (still pictures) 63 80 75 49 32 Text messaging 61 86 75 44 15 Games 44 65 55 28 11 Video camera 41 56 52 29 12 Internet access 35 45 46 25 11 Email 32 42 40 24 12 Music Download 29 48 36 15 3 MP3 player 27 45 33 12 4 Download additional games from online 24 37 32 14 3 Watch professionally created content (TV, movies, news) 19 26 26 12 5 Watch user-generated videos (like YouTube) 18 28 21 12 2 GPS (global positioning service) 12 16 18 8 3

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Next? Find all vampires in backlist. Add QR codes. Add relevant TV partner. Mix.

. . . and repackage with codes and “essence of Edward”

Anyone else we know using these? Source: Wearemoviegeeks.com

How big will this be? “ I believe the technology will explode very soon in the US and will go from 0 to 60 just like Twitter. It's quick, easy and can be used in many ways (text message, video, audio, phone number, email, url). . . . I believe social networking will work it's magic in that regard – I meet you and ask for your phone number or email address. You take out your phone, show me your QR Code with that information and I scan it with my phone. Connection is made! – Val DiGiacinto / AceGroupNYC / comment posted on www.wearemoviegeeks.com

Up next for us, SUPERFREAKONOMICS . . .

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AnnualMeeting09_Pittis, Carolyn ( Harpercollins)

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AnnualMeeting09_Pittis, Carolyn ( Harpercollins)