This document summarizes a BISG webcast on consumer empowerment through smartphones. The webcast discussed how embedding URLs in barcodes on display objects allows smartphones to access additional online information and services. Proper implementation factors were also covered, including tailoring websites for smartphones, using short URLs, employing redirection, and ensuring symbol readability. The webcast provided examples of potential applications in real estate, advertising, music, and the book industry.
BISG WEBCAST -- Consumer Empowerment through Smart Phones
1. WELCOME TO
“Consumer Empowerment
Through Smartphones
Through Smartphones”
This BISG WEBCAST took place
Thursday September 16 2010 at 1:00 p m Eastern
Thursday, 16, p.m.
To register for future BISG Webcasts, please visit:
http://www.bisg.org/event-cat-6-webcasts.php
BISG WEBCAST
www.bisg.org 1