The document discusses innovation and provides advice on how to encourage innovation. It defines innovation as something different that has impact. Innovation comes in many forms from products to processes. The document urges both strengthening existing businesses and creating new businesses. It provides tips on how to spot innovation opportunities by finding unmet customer needs. Developing the right skills and removing organizational roadblocks can help unleash innovation potential. Experiments should test assumptions to guide learning and adjustment. Leading innovation requires behaviors like role modeling and evangelizing its importance. Training to become a better innovator involves questioning, experimenting, observing, and networking.