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Communication Marketing Wizard
XXth century monkey
OMFG Dude, WTF?
Let’s make money
out of this thing guys!
Wait, this is getting too far
we’re kinda loosing control here
1. Social Technologies: The Big Bang Theory
A little social technology epistemology, from Samuel Morse to Mark Zuckerberg
2. (Social) Networking Topology
Mixing sociology and computer networking can give birth to some weird stuff, here's
3. Code is law. Deal with it.
Anonymous, 4chan, the Netocrats, LOLcats, and a whole new meaning for identity in the
web 2.0 ages.
4. Ethics and technology
From Shoah to SOPA, find out how deep misunderstanding and misuse of social
technologies has lead to various disasters
5. Property is Theft!
Capitalism is shaking: digital property is at stake and serious alternatives are showing a
6. Transparency Crisis Management
A theoretical framework to help understand today's governance ‘confidence crisis’
7. PRISM is just the tip of the iceberg
NSA is without a doubt the organization gathering the biggest amount of social data on
8. Manufacturing Consent 2.0
Modern propaganda, a.k.a. "public relationship", has its modern counterpart on social
9. Transparency and datalove
how social technologies are changing political governance and the nature of citizenry.
Infowar, a sociological and technological equation
11. You say you want a Revolution?
Telecomix, Anonymous & Wikileaks' implication in the Arab Spring
Case study presentation
(individual work - 60% of the final grade)
Expose a PsyOp/Astroturfing campaign involving your home country and provide some
evidence showing it is, in fact, an astroturfing operation. Provide some context, describe
how this operation was conducted and who was involved. You should provide links and
documentation proving your assertions.
Your case study should consist in a shot Powerpoint presentation and a text aimed at an
(prior approval of case by teacher required, you should either choose a PsyOp not documented in this course or provide
some information that hasen’t been given in this course)
Create a meme
(individual work - 30% of the final grade)
Choose a national news from your home country and create a meme to illustrate your
reaction to this information, post it on Facebook/Twitter and follow its viral spreading.
You must also provide a small recap of the news intended for an international audience (10-20 lines), some local context
(10-20 lines), and a small recap of your viral «marketin» strategy.
Due date: week 10
(team work - 20% of the final grade)
Live Tweet this course using a dedicated Twitter account:
Twitter.com/ScPoSoMe - login: ScPoSoMe password: scposomescposome
If you already have a Twitter account (and you should have) use an app like Hootsuite to manage multiple accounts