SlideShare une entreprise Scribd logo
1  sur  55
Télécharger pour lire hors ligne
The Three Things
              Every Business
              Needs to Build



Geoff McDonald @Ideas Architect #ideaslunch
Introductions




Follow the conversation on Twitter: #ideaslunch
Logistics


Recording + Slides PDF : IdeasArchitect.com.au/ideaslunch
Part 1

What game are you playing?




Geoff McDonald @Ideas Architect #ideaslunch
?
              Three Questions

Geoff McDonald @Ideas Architect #ideaslunch
1 What game are you playing?


Geoff McDonald @Ideas Architect #ideaslunch
2 What are you building?


Geoff McDonald @Ideas Architect #ideaslunch
3 What’s your focus?


Geoff McDonald @Ideas Architect #ideaslunch
A common problem...

Geoff McDonald @Ideas Architect #ideaslunch
A common problem...

Geoff McDonald @Ideas Architect #ideaslunch
?
Geoff McDonald @Ideas Architect #ideaslunch
Part 2

What are you building?




Geoff McDonald @Ideas Architect #ideaslunch
What are
            the Three Things
               Every Business
Geoff McDonald • Ideas Architect
              Needs to Build?


Geoff McDonald @Ideas Architect #ideaslunch
Money




Build this! #1 - Money makes money
Earn
                        Spend
                         Save
                        Invest
Geoff McDonald • Ideas Architect
                         Give
                         Lend

Geoff McDonald @Ideas Architect #ideaslunch
Money makes the
Geoff McDonald • Ideas Architect

               world go round


Geoff McDonald @Ideas Architect #ideaslunch
Private          Vs         Public




Geoff McDonald @Ideas Architect #ideaslunch
Ideas




Build This #2 - Ideas change the world
My             Our   The



               Changing Worlds

The Scale of your Idea
Ideas need Form


Geoff McDonald @Ideas Architect #ideaslunch
Thing
                        Event
                       Process
                      Business
Geoff McDonald • Ideas Architect

                   Movement


Geoff McDonald @Ideas Architect #ideaslunch
People




Build This #3 - It’s who you know
Customers
                   Colleagues
                      Mentors
                     Referrers
Geoff McDonald • Ideas Architect

                   Supporters


Geoff McDonald @Ideas Architect #ideaslunch
Geoff McDonald • Ideas Architect


                  Social Media

Geoff McDonald @Ideas Architect #ideaslunch
We need friends
                 before we
               we need them

Geoff McDonald @Ideas Architect #ideaslunch
What’s the
                   ONE Thing
               Every Business
Geoff McDonald • Ideas Architect
              Needs to Build?


Geoff McDonald @Ideas Architect #ideaslunch
Capital = any resource that
   enables you to build wealth
Geoff McDonald • Ideas Architect




Geoff McDonald @Ideas Architect #ideaslunch
I build capital.




Geoff McDonald @Ideas Architect #ideaslunch
?
Geoff McDonald @Ideas Architect #ideaslunch
Part 3

What’s your focus?




Geoff McDonald @Ideas Architect #ideaslunch
What’s your plan look like?
Money


                   Ideas          People




Which area is your strong suit?
Money




           Ideas             People

What’s your score?
Deal Maker




        Ideas Guy             Connector

Which one are you?
Money


                  Ideas         People




How to Create Your Hyperfocus
Manifesto
 A Public Declaration of Your Intent




Geoff McDonald @Ideas Architect #ideaslunch
Manifesto         +        Campaign




Geoff McDonald @Ideas Architect #ideaslunch
The book, the money and the
1000 manifestos




www.1000manifestos.com
Money


                   Idea         People



            Three Capital Goals
Email me: geoff@ideasarchitect.com.au
Money



       What’s your Money goal?

Build this! #1 - Money makes money
Earn
                          Buy
                         Save
                        Invest
Geoff McDonald • Ideas Architect
                         Give
                         Lend

Geoff McDonald @Ideas Architect #ideaslunch
Ideas



         What’s your Ideas goal?

Build This #2 - Ideas change the world
Make
                       Design
                        Create
                         Write
Geoff McDonald • Ideas Architect

                         Build
                      Capture

Geoff McDonald @Ideas Architect #ideaslunch
People



        What’s your People goal?

Build This #3 - It’s who you know
Meet
                         Help
                  Congregate
                        Invite
Geoff McDonald • Ideas Architect

                        Share
                         Serve

Geoff McDonald @Ideas Architect #ideaslunch
Help 1000 people
 create a manifesto




www.1000manifestos.com
?
Geoff McDonald @Ideas Architect #ideaslunch
Part 4

What’s next for capital building?




Geoff McDonald @Ideas Architect #ideaslunch
Money


                   Idea         People



         Define Your Campaign
Email me: geoff@ideasarchitect.com.au
Step 1: Manifesto




www.1000manifestos.com
Step 2: Campaign




Email me: geoff@ideasarchitect.com.au
Workshop: How to Design,
     Build and Sell Your Ideas
Melbourne 19 August 8:45am - 4:30pm
$450 +GST
                               $270 +GST

    Workshop: How to Design,
     Build and Sell Your Ideas
More: www.IdeasArchitect.com.au/IdeasLunch
Webinar : How to Build
          a Cult Following

August 11 12:30-1:15pm Register: Facebook.com/IdeasLunch
IdeasArchitect.com.au/IdeasLunch




Geoff@IdeasArchitect.com.au

Contenu connexe

Tendances

Tendances (9)

Collin County Bar Association Client Development 2014 and Beyond
Collin County Bar Association  Client Development 2014 and BeyondCollin County Bar Association  Client Development 2014 and Beyond
Collin County Bar Association Client Development 2014 and Beyond
 
Design Thinking: Redesign the Book Cart
Design Thinking: Redesign the Book CartDesign Thinking: Redesign the Book Cart
Design Thinking: Redesign the Book Cart
 
Steven Bell's AISL Summer Institute 2016 Keynote Slide Presentation
Steven Bell's AISL Summer Institute 2016 Keynote Slide PresentationSteven Bell's AISL Summer Institute 2016 Keynote Slide Presentation
Steven Bell's AISL Summer Institute 2016 Keynote Slide Presentation
 
Karla De Leon Presentation at SECFC13
Karla De Leon Presentation at SECFC13Karla De Leon Presentation at SECFC13
Karla De Leon Presentation at SECFC13
 
The 7 Habits of Breakthrough Innovators
The 7 Habits of Breakthrough InnovatorsThe 7 Habits of Breakthrough Innovators
The 7 Habits of Breakthrough Innovators
 
Startups are about learning, SW Startup Day at TUT
Startups are about learning, SW Startup Day at TUTStartups are about learning, SW Startup Day at TUT
Startups are about learning, SW Startup Day at TUT
 
Content Marketing World 2014 talk - Jay Acunzo
Content Marketing World 2014 talk - Jay AcunzoContent Marketing World 2014 talk - Jay Acunzo
Content Marketing World 2014 talk - Jay Acunzo
 
Social Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresSocial Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That Cares
 
Consumer Behavior on Twitter vs. Snapchat: Why 1 Rises as the Other Scuffles
Consumer Behavior on Twitter vs. Snapchat: Why 1 Rises as the Other ScufflesConsumer Behavior on Twitter vs. Snapchat: Why 1 Rises as the Other Scuffles
Consumer Behavior on Twitter vs. Snapchat: Why 1 Rises as the Other Scuffles
 

Similaire à Three Things Every Business Needs to Build

Symplr Presentation : Dark Color Theme
Symplr Presentation : Dark Color ThemeSymplr Presentation : Dark Color Theme
Symplr Presentation : Dark Color Theme
punkl.
 
Symplr Presentation : Light Color Theme
Symplr Presentation : Light Color ThemeSymplr Presentation : Light Color Theme
Symplr Presentation : Light Color Theme
punkl.
 
Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012
Seismonaut
 
Content Marketing Boot Camp
Content Marketing Boot CampContent Marketing Boot Camp
Content Marketing Boot Camp
Marketo
 

Similaire à Three Things Every Business Needs to Build (20)

Make Your Ideas Happen
Make Your Ideas HappenMake Your Ideas Happen
Make Your Ideas Happen
 
Direct Design House - profile
Direct Design House - profileDirect Design House - profile
Direct Design House - profile
 
Ten HOT Design + Social Media Ideas for Designers
Ten HOT Design + Social Media Ideas for DesignersTen HOT Design + Social Media Ideas for Designers
Ten HOT Design + Social Media Ideas for Designers
 
Google versus Social Media
Google versus Social MediaGoogle versus Social Media
Google versus Social Media
 
360Tech Insight Session Slides
360Tech Insight Session Slides360Tech Insight Session Slides
360Tech Insight Session Slides
 
Create Your Business Game
Create Your Business GameCreate Your Business Game
Create Your Business Game
 
How to design digital ecosystems - User Experience for digital channels (THIN...
How to design digital ecosystems - User Experience for digital channels (THIN...How to design digital ecosystems - User Experience for digital channels (THIN...
How to design digital ecosystems - User Experience for digital channels (THIN...
 
20121029 etea mentores_eng
20121029 etea mentores_eng20121029 etea mentores_eng
20121029 etea mentores_eng
 
How to Create Your BIG Idea
How to Create Your BIG IdeaHow to Create Your BIG Idea
How to Create Your BIG Idea
 
Pinterest Your Resume!
Pinterest Your Resume!Pinterest Your Resume!
Pinterest Your Resume!
 
How Your Corporation Can Organize for Innovation
How Your Corporation Can Organize for InnovationHow Your Corporation Can Organize for Innovation
How Your Corporation Can Organize for Innovation
 
Symplr Presentation : Dark Color Theme
Symplr Presentation : Dark Color ThemeSymplr Presentation : Dark Color Theme
Symplr Presentation : Dark Color Theme
 
Symplr Presentation : Light Color Theme
Symplr Presentation : Light Color ThemeSymplr Presentation : Light Color Theme
Symplr Presentation : Light Color Theme
 
Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012Peter Kim, Community Conference 2012
Peter Kim, Community Conference 2012
 
How design is shaping thinking at the heart of Government
How design is shaping thinking at the heart of GovernmentHow design is shaping thinking at the heart of Government
How design is shaping thinking at the heart of Government
 
Content Marketing Boot Camp
Content Marketing Boot CampContent Marketing Boot Camp
Content Marketing Boot Camp
 
How to Plan Your Revenue-Generating Contest Calendar
How to Plan Your Revenue-Generating Contest CalendarHow to Plan Your Revenue-Generating Contest Calendar
How to Plan Your Revenue-Generating Contest Calendar
 
99designs' Growth Story - Patrick Llewellyn, CEO, 99designs
99designs' Growth Story - Patrick Llewellyn, CEO, 99designs 99designs' Growth Story - Patrick Llewellyn, CEO, 99designs
99designs' Growth Story - Patrick Llewellyn, CEO, 99designs
 
Business Embraces Design: Getting a Seat at the Table Is Just the Beginning
Business Embraces Design: Getting a Seat at the Table Is Just the BeginningBusiness Embraces Design: Getting a Seat at the Table Is Just the Beginning
Business Embraces Design: Getting a Seat at the Table Is Just the Beginning
 
Design_brief_Idea_Birmingham_revised
Design_brief_Idea_Birmingham_revisedDesign_brief_Idea_Birmingham_revised
Design_brief_Idea_Birmingham_revised
 

Plus de Geoff McDonald

Plus de Geoff McDonald (20)

Create Presentations Clients Want
Create Presentations Clients WantCreate Presentations Clients Want
Create Presentations Clients Want
 
The Eight Business Stories You Need to Tell
The Eight Business Stories You Need to TellThe Eight Business Stories You Need to Tell
The Eight Business Stories You Need to Tell
 
Leading Women - How to Close the Leadership Gap
Leading Women - How to Close the Leadership GapLeading Women - How to Close the Leadership Gap
Leading Women - How to Close the Leadership Gap
 
How to Take Giant Leaps in Your Performance
How to Take Giant Leaps in Your PerformanceHow to Take Giant Leaps in Your Performance
How to Take Giant Leaps in Your Performance
 
Leaderslip - Demise of Leaders, Rise of Followers
Leaderslip - Demise of Leaders, Rise of FollowersLeaderslip - Demise of Leaders, Rise of Followers
Leaderslip - Demise of Leaders, Rise of Followers
 
Anti-Self-Help
Anti-Self-HelpAnti-Self-Help
Anti-Self-Help
 
Becoming You - The Key to Becoming a Leader
Becoming You - The Key to Becoming a LeaderBecoming You - The Key to Becoming a Leader
Becoming You - The Key to Becoming a Leader
 
Automatic Success: How to Create Winning Habits
Automatic Success: How to Create Winning HabitsAutomatic Success: How to Create Winning Habits
Automatic Success: How to Create Winning Habits
 
Mobilize Me: Why Mobile Computing is the Key to Your Future
Mobilize Me: Why Mobile Computing is the Key to Your FutureMobilize Me: Why Mobile Computing is the Key to Your Future
Mobilize Me: Why Mobile Computing is the Key to Your Future
 
The Third Place
The Third PlaceThe Third Place
The Third Place
 
Captivate Your Clients With Killer Content
Captivate Your Clients With Killer ContentCaptivate Your Clients With Killer Content
Captivate Your Clients With Killer Content
 
Using Social Media to Become a World Leader
Using Social Media to Become a World LeaderUsing Social Media to Become a World Leader
Using Social Media to Become a World Leader
 
Smart Growth: How to Multiply Your Customers
Smart Growth: How to Multiply Your CustomersSmart Growth: How to Multiply Your Customers
Smart Growth: How to Multiply Your Customers
 
Brand Worship 3 Believe
Brand Worship 3   BelieveBrand Worship 3   Believe
Brand Worship 3 Believe
 
Brand Worship 2 : Cause
Brand Worship 2 : CauseBrand Worship 2 : Cause
Brand Worship 2 : Cause
 
Brand Worship 1 The Culting Edge
Brand Worship 1 The Culting EdgeBrand Worship 1 The Culting Edge
Brand Worship 1 The Culting Edge
 
We Blog 8 Blog Resources
We Blog 8 Blog ResourcesWe Blog 8 Blog Resources
We Blog 8 Blog Resources
 
Book Rapper We Blog 6 Blog About
Book Rapper We Blog 6 Blog AboutBook Rapper We Blog 6 Blog About
Book Rapper We Blog 6 Blog About
 
We Blog 5 Blog Being
We Blog 5 Blog BeingWe Blog 5 Blog Being
We Blog 5 Blog Being
 
Book Rapper We Blog 3 Blog Money
Book Rapper We Blog 3 Blog MoneyBook Rapper We Blog 3 Blog Money
Book Rapper We Blog 3 Blog Money
 

Dernier

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 

Dernier (20)

Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 

Three Things Every Business Needs to Build