How can authors take advantage of this growing sales opportunity in our online marketing efforts? Here are a few ideas.

1. Tips for Marketing Your eBook

2.  If you publish only to
Amazon’s Kindle program,
you do not need to
purchase an ISBN, as they
will assign a free ASIN
(Amazon Standard
Identification Number).
Same with Nook’s PubIt! —
they also assign an
identification number. If
you plan to sell on iBooks,
they require an ISBN.

3.  Before you begin
promoting your book,
make sure that you
have a website and a
blog, plus some social
networking profiles
(Facebook and Twitter
are most popular, but
for some books
LinkedIn or Pinterest
may be a better fit).

4.  Be sure to authorize the
‘look inside’ feature on
Amazon and the sample
feature on other reseller
sites.
 You can also share that
same 5% excerpt on your
blog, in guest posts for
others, and even for
promotional purposes, so
make it count.
 Finally, add excerpts of
your backlist to the back
with links to purchase.

5.  Many authors (and companies)
who are publishing an e-book
treat the day the book goes live
on bookseller sites as a
publication date.
 You'll start watching for
downloads before you've even
done much promotion.

6.  Many authors are unsure
how to build a following
outside of blogging and
social media. Yet, email
is still the most effective
way to connect with
readers!
 Finally, be sure to
include a sign-up link in
your eBook (at the end)
so people can stay in
touch with your work.

7.  To secure reviews from
online (blogs/websites)
and offline
(newspapers/magazine
s) media, you need to
send them "review
copies."

8.  People love YouTube. And
people love to know the
authors behind great
content. Make a short video
talking to the camera about
the ways in which your e-book
can help other people.
Talk about the takeaways of
your e-book in your video and
then show a link to your e-book
at the end of your
video.

9.  Promoting books these days is not an easy
task. It takes time, expertise, creativity,
flexibility and patience. I tell my clients that
they should plan on promoting their book for
as long as it took them to write it.
 Not all ideas will work for you and not all
ideas will produce sales, but if you stick with a
long-term strategy you'll build a relationship
with your readers which is more important
than ever.

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