Présentation des nouveautés Sony dédiées au cinéma et notamment la F5 et la F55 (disponibles en février 2013),

1. Legal Embargo
until Tuesday, October 30th 2012
07:00 CET
1 Believe beyond HD

2. You are going to watch
highly confidential content
Legal Embargo
until Tuesday, October 30th 2012
07:00 CET
2 Believe beyond HD

3. Our corporate strategy
3 Believe beyond HD

4. From the lens to the living room
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5. Producing Professional
4K content for cinema
5 Believe beyond HD

6. Sony„s innovations since 2000 in the cinema market...
2000 2006 2007 2008 2010 2011
HDW-900 HDW-F900R F23 F35 PMW-F3 F65
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7. ... culminating with the best cinema camera in the world
Ultimate imaging performance
Ultra-reliable SRMemory Media
Established & proven F65 RAW workflow
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8. ... highly recognized by the industry
Academy of Television Arts & Sciences
2011 Primetime Emmy® Award
Outstanding Achievement in
Engineering Development
Single Chip Digital Camera Technology
Sony Corporation
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9. ... with ever growing industry support
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10. 10 Believe beyond HD

11. F65 : cinema
(US) Oblivion (US) (US)
DP: Peter Suschitzky, ASC DP: Claudio Miranda DP: Phil Meheux
Evil Dead (US)
(US) DP: Aaron Morton (FR)
DP: Michael Barrett DP: Xavier Bru
(TUR/FR/GER) (IND)
DP: Florent Herry DP: Bobby Singh
(IND) (BR)
DP: Himman Dhamija / Yogesh Jani DP: Affonso Beato, ASC, ABC
(JPN) (CN/TW)
DP: Kurisu Naoki DP: WU,ZONG-DE
11 Believe beyond HD

12. F65 : Drama, Shorts, Music & Commercials
(Short film/UK)
DP: David Procter
(Music/USA)
DP: Paul Laufer
(Commercial/GER) (Commercial/NZ)
DP: Volker May DP: Callan Green
(TV Drama/AU) (Fiction/UK)
DP: John Stokes DP: David Procter
(Music/UK) (Commercial/JPN)
DP: Ed Moore DP: Hideyuki Takahashi
12 Believe beyond HD

13. “The F65 feels like a great leap forward. As soon as I did testing,
I was immensely impressed by the amount of detail it captures, by
its incredible flexibility, from low lights to high lights, and its great contrast range.
It really is a camera for the future and I‟m going to use it again on a number of films”
13 Believe beyond HD

14. “With the real 4K camera, a new cinematography age begins.
The movie industry spent 15 years trying to simulate film through various digital formats.
The struggle now belongs to history”
14 Believe beyond HD

15. “We were surprised we could get such rich exposures
evenat low light levels of less than one foot candle”.
15 Believe beyond HD

16. “The tonal gradation in the middle is really beautiful and it has delicacy
there which is a joy to use. You can be quite subtle with the camera, and
subtle nuances really do photograph and do end up on the screen”.
16 Believe beyond HD

17. “We worked at Colorworks and got to see it in Sony‟s screening
room on a massive screen in true 4K and Taylor was blown away”.
17 Believe beyond HD

18. “ACES was the main reason post went so smoothly at Light Iron.
Thanks to ACES, the digital grading process has never
been as easy for Cinematographers”.
18 Believe beyond HD

19. 2013
Sony brings the future to the market
19 Believe beyond HD

20. 20 Believe Beyond HD

21. F65 – unleashing even more power
Advanced de-mosaicing at 6K or 8K
even with RAW files captured to-date
120P 8K capture, totally unique feature
New digital OLED viewfinder
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And a lot more...

22. Recording interface unit
3G HD-SDI input
4K RAW Data output
Records to AXS-R5
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23. 23 Believe Beyond HD

24. 24 Believe beyond HD

25. XAVC, widening 4K and HFR production
MXF OP-1a
Common Wrapper
Mastering Quality • Visually lossless compression
Program exchange and delivery • 220/440/880 Mbps
TV Movies, Dramas • 16Ch Audio
• Modest & flexible data payload
HD High Frame Rate & 4K • Intra Frame & Long GOP
Sports, TV Commercial Production • 8 / 10 bit color sampling
• 1080 / 50P infrastructure
1080/50i • Everyday TV format
News gathering • Best balance: Quality vs. Efficiency
Mainstream HDTV production • Professional Disc & SxS Memory
25 Believe beyond HD

26. XAVC, widening 4K and HFR production
• Modest & flexible data payload
HD High Frame Rate & 4K • Intra Frame & Long GOP
Sports, TV Commercial Production • 8 / 10 bit color sampling
• 1080 / 50P infrastructure
26 Believe beyond HD

27. …completing Sony„s codec range
FY12 FY13 FY14 FY15 FY16
Camera RAW
MPEG – 4 SStP
XAVC INTRA
422:8bit 50M/420:35M MPEG - 2
420:8bit 60i:24M, 60p:28M AVC HD
SD 411:25M DV
27 Believe beyond HD

28. Different formats
for different applications
HD Beyond HD
Mastering & Delivery
Ultimate post production
MPEG4 SStP (444)
RAW
Mainstream 4K TV
10 bit Production XAVC (4K)
XAVC (HD) 1080p HDTV
XAVC (50p)
Creativity within reach
Mainstream HDTV
XAVC (HFR)
MPEG2 HD422
28 Believe beyond HD

29. Different formats for different applications
SStP XAVC 4K
RAW
XAVC HD XAVC 50p
MPEG2 HD422 XAVC HD HFR
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30. 30 Believe beyond HD

31. 2013 : Large sensor line-up
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32. A modular approach on the inside...
SStP XAVC 4K
RAW
XAVC HD XAVC 50p
MPEG2 HD422 XAVC HD HFR
32 Believe beyond HD

33. …and outside
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34. S35mm 4K CMOS Imager
PL mount (with PL/FZ mount adapter)
Multi CODEC
High Frame Rates – 120p
Modular Design – Professional Viewfinder
34 Believe beyond HD

35. PMW-F5 core features added:
Internal 4K recording
Global Shutter & wide color gamut
High Frame Rates –180fps, 240fps
35 Believe beyond HD

36. …introducing new recording media
32GB/64GB 64GB/128GB
2,4Gbps (512GB capacity)
10 bit HDTV Mastering & Delivery 4K RAW up to 60P
2K RAW Up to 240P
XAVC HD SStP
Mainstream HDTV Mainstream 4K TV Ultimate post production
MPEG2 HD422 XAVC 4K RAW
1080p HDTV Creativity within reach
XAVC 50p RAW HFR
Creativity within reach
XAVC HD HFR
36 Believe beyond HD

37. F-series, internal recording
32GB/64GB 64GB/128GB
10 bit HDTV Mastering & Delivery
XAVC HD SStP
Mainstream HDTV Mainstream 4K TV
MPEG2 HD422 XAVC 4K
1080p HDTV
XAVC 50p
Creativity within reach
XAVC HD HFR
37 Believe beyond HD

38. F-series, dedicated external recording
AXS-R5 2,4Gbps (512GB capacity)
4K RAW up to 60P
2K RAW Up to 240P
Ultimate post production
RAW
Creativity within reach
RAW HFR
38 Believe beyond HD

39. New add-ins to extend the limits of creativity
Compact cardreader for AXS media
USB 3.0 interface
Direct attachment to F5/55 without cable
2K & 4K RAW recorder (16bit linear)
Up to 60P (4K) & 240P (2K) Low cost RAW media
Usage of new AXS media card 2,4Gbps (512GB capacity)
4K RAW up to 60P
2K RAW Up to 240P
39 Believe beyond HD

40. Where Sony does
make the difference
40 Believe beyond HD

41. Simultaneous recording internally (PMW- F55)
On-line
XAVC
4K/ QFHD
XAVC
4K/ QFHD
MPEG2
HD 422
MPEG2
HD 422
Off-line
41 Believe beyond HD

42. A dedicated professional viewfinder
1st OLED viewfinder for F5/F55/F65
0.7“ / 1280 x 720 pixels
Focus Display
Maximum contrast MAG (ON/OFF)
Outstanding clarity
42 Believe beyond HD

43. Unleashing High Frame Rate creativity
120fps XAVC HD,
internal recording on SxS Pro+
180fps XAVC HD
internal recording on SxS Pro+
240fps 2K RAW
External recording AXS-R5
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44. 44 Believe beyond HD

45. A new range of outstanding viewfinders
3,5“ LCD Viewfinder 7“ LCD Monitor
960 x 540 pixels Full HD resolution (1920x1080)
High contrast (1000:1) High contrast (1000:1)
Flip up mechanism High brightness (1000cd/m²)
Parallel usage of 3.5“ VF
and 7“ display
45 Believe beyond HD

46. New battery system for F-series
New technology : 2x longer lifetime 2 slot charger
1hour operation of F5/55 & AXS-R5 2x fast as normal battery charger
Designed for perfect integration with F-series 70min to charge BP-FL75
Compatible with other SONY V-Mount batteries
46 Believe Beyond HD

47. PL mount
T2.0
Focus ring with 240°
Metal housing
47 Believe beyond HD

48. PL mount lens kit - ideal for private owners
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49. LCD 30”
4096x2160 resolution
49 Believe beyond HD

50. Ensure piece of mind
of our end-users
50 Believe beyond HD

51. XDCAM Alliance & Partners
Is the De facto HDTV standard for
News & Mainstream Production
Best interoperability alliance in the
industry
Open Platform - Sony share technical
documentation with all engineering
teams

52. F-Series workflow : an established workflow from the start
(RAW + XAVC support)
52 Believe beyond HD

53. F-series world: more than just a camera
4K RAW up to 60p
0.7” OLED 2K RAW HFR up to 240p MPG2 4:2:2
3.5” QHD XAVC
7” FHD LCD SStp
RAW
6x PL Lens set SxS PRO+ for XAVC HD HFR & 4K
3x PL Lens set AXSM for 4K/2K RAW
XAVC & RAW workflow SBAC-US20 for SxS PRO+
NLE vendor support AXS-CR1 for AXSM
New Sony RAW Viewer Economical
Faster Transfer to PC
4K 30” LCD monitor New Olivine battery
For On-Set and Post Longer Life
2x High speed charging
Easy to carry the camera
Built-in ARRI rosette
53 Believe beyond HD

54. Activation plan
54 Believe beyond HD

55. Teasing Campaign : rumours and excitement
Since October 15th
Via Social Media (Facebook,
Twitter) and European Websites
More than 1000 clics after one day
After 3 days, 400 contacts already
registered
55 Believe beyond HD

56. Advertising
CineAlta range advertisement in key
European paper and on-line magazines
Featuring F65 as the outstanding
8K-sensor camera for feature film
56 Believe beyond HD

57. Social Media
New European Cinealta twitter channel opened!
Facebook chat on October 30th and December 4th
Constant information posted on Sony Professional
Facebook page
57 Believe beyond HD

58. Hands-on Experience
CineAlta range displayed
Seminar on each location: The Future ahead of Schedule
Product Specialist available for demonstrations
58 Believe beyond HD

59. Hands-on Experience
International Film Festival of the Art of Cinematography
Sony„s Sponsorship
F65 screening followed by PMW-F5 and -F55 demo footages
59 Believe beyond HD

60. Screenings and key DMC events all over Europe
Screening of F65 followed by F55 & F5 content
In 10 European capital cities
Gathering the digital cinematography community
New CineAlta products displayed
Screening sessions depending on location
60 Believe beyond HD

61. Keeping in mind…
Targeted date : Mid/End of November
61 Believe beyond HD

62. Keeping in mind…
1xPMW-F5 and -F55 on the Sony Roadshow with the F65
Pre-Launch pack - sent today per email
Launch pack – sent by mid-november
available from October 30th on the training portal
62 Believe beyond HD

63. Wrap-Up
F65 with new v3.0
New F5 & F55
Full System
FS700 with new
4K workflow
New 4K format
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New 4K 30‟‟ Monitor

64. 64 Believe beyond HD

65. Thank you
65 Believe beyond HD