Thailand Video Forum, December 2015

2. VIDEO MOVES AUDIENCES
Thailand Video Forum
2 December 2015
Brought to you by Brightcove

3. ©2015 Brightcove Inc3 |
CREATE

4. ©2015 Brightcove Inc4 |
INTERACT

5. ©2015 Brightcove Inc5 |
DISTRIBUTE

6. INDUSTRY LEADER IN ANY METRIC YOU WANT
©2015 Brightcove Inc6 |
1.45,770
IN MORE THAN 75
COUNTRIES
$125m
IN 2014

7. POWERING LEADING MEDIA PUBLISHERS ALL OVER THE WORLD
©2015 Brightcove Inc7 |

8. AGENDA
©2015 Brightcove Inc8 |
Brought to you by Brightcove
1135 – 1200 Video Moves Audiences
Pavel Rebrov
Brightcove
1200 – 1220 Case Study: Coconuts Media
Praj Tah Kiatpongsan
Coconuts Media
1220 – 1230 GoPro Hero Giveaway
1230 – 1400 Networking Lunch

9. VIDEO MOVES AUDIENCES
Pavel Rebrov, Technical Consultant, Brightcove

10. We are hard wired for moving
images and sound
People remember …
©2015 Brightcove Inc10 |
20%
of what they hear

11. People remember …
©2015 Brightcove Inc11 |
We are hard wired for moving
images and sound
30%
of what they see

12. People remember …
©2015 Brightcove Inc12 |
We are hard wired for moving
images and sound
70%
of what they see
and hear

13. ©2015 Brightcove Inc13 |

14. ©2015 Brightcove Inc14 |
CONTENT ENGAGEMENT REACH

15. ©2015 Brightcove Inc15 |
CONTENT ENGAGEMENT REACH

16. ©2015 Brightcove Inc16 |
SNACKABLE CONTENT
ON THE GO

17. ©2015 Brightcove Inc.©2015 Brightcove Inc..17 |
ONLINE VIDEO CHANNELS
LEAN BACK 2.0

18. ©2015 Brightcove Inc.18 |
LIVE CONTENT
DIRECT TO VIEWER

19. ©2015 Brightcove Inc19 |
SPONSORED CONTENT
CONTENT FOR BRANDS

20. ©2015 Brightcove Inc20 |
CONTENT ENGAGEMENT REACH

25. CUE POINT FUNCTIONALITY
Start screen
End screen
Custom video player
©2015 Brightcove Inc25 |

26. CUSTOM ENDSCREENS
Custom video player
End screens
Share screen
©2015 Brightcove Inc26 |

27. ©2015 Brightcove Inc27 |
CONTENT ENGAGEMENT REACH

28. Non-Linear TV: Explosion of Services
28 |
Broadcasters Pay TV OTT from Broadcasters
& Pay TV
FTA on HbbTV
Sports Licensees
Online Channel
DTC model)
Content Programmers Content Aggregators
©2015 Brightcove Inc..

29. Of those who spend time on their mobile, 30-40% will watch a video
©2015 Brightcove Inc29 |
30%
62%
43%
57%
70%
75%
40%
54%
57%
58%
64%
64%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Watching videos or movies
Getting news alerts
Reading
Playing games
While watching TV
Social Networking
Activities Performed at Least Once Each Day
Tablet
Smartphone
Source: ExactTarget

30. Types of TV/Video Consumption of Mobile Phones (‘000)
Source from comScore: MobiLens 3 month Average January 2015
Shift in Viewing
©2015 Brightcove Inc.30 |
35,157
54,056
36,967
44,225
73,255
41,515
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000
Paid TV / Video
Web-based Videos
Live / On-demand TV
22% Paid TV/Video
15% Web-based Video
12% Live On-Demand TV
2015
2014

31. ©2015 Brightcove Inc.31 |
Shift in Viewing
44% 50%
58%
15%
17%
17%
41%
33%
24%
Q1 2014 Q3 2014 Q1 2015
PC
Mobile
OTT
Source from Hulu Internet 2015: The Shift to the Living Room Continues

32. Facebook’s algorithm heavily favours video
% of posts that reach an audience on average … when shared
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4% 14% 35%
TEXT-based PICS VIDS

33. 2.65
2.90
3.12
3.19
3.43
3.49
3.69
4.06
5.50
6.25
- 1.00 2.00 3.00 4.00 5.00 6.00 7.00
Daily Mail
Yahoo
Breitbart
BBC
The New York Times
NBC
The Guardian
Fox News
The Huffington Post
Buzzfeed
Millions
Top 10 Publishers on Facebook – # of shares
“A year or two from now, we think Facebook will mostly be video .. ”
Ted Zagat, Head of Ad Product, Facebook
©2015 Brightcove Inc33 |
Source: Newswhip, The Biggest Facebook Publishers of September 2015
Breakdown of all traffic for the site:
27% Facebook native video
23% Direct to the site or apps
21% Snapchat content views
14% YouTube views
6% Facebook traffic to the site
4% Images on Facebook
3% Other distributed platforms
2% Google search to the site

34. ©2015 Brightcove Inc34 |

35. AVOD across multi-devices and platforms:
Network Ten Enables a Seamless Viewing Experience
“We are dedicated to providing
high quality entertainment
anywhere, anytime. Thanks to
Brightcove Once, delivering ad-
supported content on platforms
like Apple TV and Sony Bravia is
a simple process.”
Rebekah Horne, Chief Digital Officer, Network Ten
©2015 Brightcove Inc.35 |

36. SVOD:
Unlimited Streaming of Videos Across Multi-Devices and
Multi-Platforms
©2015 Brightcove Inc.36 |

37. SVOD:
Flexible Bundles to Suit Every Consumer Need on Any
Device
©2015 Brightcove Inc.37 |

38. ©2015 Brightcove Inc38 |
CONTENT ENGAGEMENT REACH

39. THANK YOU