Module 5 - CaseTHE BIG PICTURECase AssignmentIn this fifth mod.docx

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This document outlines a case assignment asking students to address two questions related to marketing communications targeting children. The first question asks whether restrictions on advertising targeted at children, such as limiting the hours such ads can air, would be appropriate in the United States. The second question asks what outcomes or metrics should be considered when measuring the effectiveness of advertising targeted at children. Students are asked to support their answers using information from the course materials and other quality sources, citing all resources in a 2-3 page double-spaced paper.

Formation

Module 5 - Case
THE BIG PICTURE
Case Assignment
In this fifth module, we are considering the legal, ethical and
social issues related to marketing communication, along with
the ability to measure that intended results are achieved. The
following reading (available in the Presentations section of this
course), seems to deal well with the issues above.
Researchers Warn About Junk-Food Ads Aimed at Children
(2007), Associated Press (March 27).
Your Case Assignment for this module is to address the
following questions:
1. Some countries have come to legalize and/or restrict
advertising to children. In your opinion, would such restrictions
and/or legal control (ex: hours when ads targeted to children
can be aired) be appropriate in the United States? Why or why
not? Explain.
2. In your opinion, what would be appropriate observations or
results to consider when measuring advertising effectivenes for
messages targeted to children?
Assignment Expectations
Use information from the modular background as well as any
good quality resource you can find. Please, cite all sources at
the end of your paper.
Length: 2-3 pages, double spaced.

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Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct secondary research in SLP1 and SLP2 to glean the necessary information for your marketing plan in SLP3 and SLP4. It is important to conduct quality market research on your focal product/company in order to develop realistic and workable marketing plans. Generally speaking, there are two types of research. One is secondary research, which refers to data collection using existing sources, and the other is primary research, which is your own data collection for the specific study at hand. The purpose of market research is to collect usable information to make more informed decisions on the business problem, thus increasing the chance of business success in the marketplace. Please check the outline of the marketing plan , which provides information on: The final format for this cumulative Session Long Project; A list of topics for the whole project; The continuity and connections among SLPs 1-4. In this module SLP1, identify a company and a charge (or task) for this marketing research project and conduct situation analysis related to your charge. This is the first step of this cumulative research project. You need to review all four SLPs first in order to better understand the requirements for this project. Product Statement In this section, describe the company and the product that is going to be the focus of interest for your marketing plan. For example, if your client is Apple, provide background information on the organization (e.g., what it is, what it does, history, success in what it is doing, etc.). If the charge is to market a new product (such as iPad 6), describe what iPad is, how long it has been around, how successful it has been, and who the target audience is. Be specific and detail-oriented, and do not assume that the reader is familiar with the company and product. Identify a company and a charge for your research project at the very beginning, based on the detailed requirements for this cumulative Session Long Project. The new charge is a hypothetical task, which should be based on one of the company’s existing brands or products. It is also better to identify a new product charge for existing public firms so that you can find enough information for your task. For example, you may pick one of the following companies and charges. Apple needs to increase its market share for iPhone 8. Microsoft intends to increase sales of Xbox One S 10TB console. Fitbit plans a successful release of Charge 3 wristband. Ford needs to have a successful introduction of the 2018 Fusion. Amazon wants to increase brand awareness for Echo digital media streamer in Japan. Do not choose the product that is the basis of Case 1. It is best to check with your instructor regarding the company and the charge you choose to analyz ...

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236 chapter 6 information systems for marketing decisions the marketing research process 235 THE MARKETING RESEARCH PROCESS 224 chapter 6 information systems for marketing decisions the marketing research process 225 226 chapter 6 information systems for marketing decisions Marketing research process A process used to collect data about marketing programs, external environments, and consumer markets In an attempt to improve the quality of marketing. The marketing research process is undertaken to answer a wide variety of questions, which might include: "Where do our guests come from? How frequently do people dine out in this area? In what types of restaurants do they most frequently dine? If the seating capacity of a restaurant is expanded by 20 percent, what impact will this have on sales and profits? If the city builds a new convention center, how many additional room nights is that likely to bring to the city?" Conducting market research is not an inexpensive proposition, and when research is undertaken, care must be taken to ensure that proper methods are used. This is true whether the hospitality organization conducts its own market research or relies on external consultants. Market research data are only as good as the methodology used. If poor methodology is used, the results are not likely to describe the situation accurately, and marketing decisions based on this information are not likely to be very appropriate. Figure 6.3 contains the five steps involved in the marketing research process. ( Define the problem ) ( Analyzt the data < r Prepare the final report Collect the data )figure 6.3 • The marketing research process. 224 chapter 6 information systems for marketing decisions the marketing research process 225 226 chapter 6 information systems for marketing decisions Step 1: Define the Problem Before initiating any marketing research effort, a firm must decide whether marketing research is necessary. In general, marketing research should be undertaken if it clarifies a problem that could impact your business, if it helps in selecting between alternatives for achieving marketing objectives, if it assists in gaining a competitive advantage, or if it provides useful information on your markets.1 Marketing research may not be needed if the information is already available, there is insufficient time for marketing research, resources are not available, or costs of conducting the research outweigh the potential benefits of having the information. If the decision is made to proceed with the marketing research, the research problem should be clearly defined. What does the research effort propose to do? What types of questions need to be asked? What solutions are sought? A strong tendency among all researchers, especially novice researchers, is to rush into data collection without giving adequate thought to defining the problem. This tendency should be vigorously avoided. A small amount of time sp.

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MKT 3230 A02 (3 CH) CONSUMER BEHAVIOUR Dr. Marcio Coelho 108 Drake, MW 2.30 -3.45 pm 1 Consumer Behaviour Project (20%) 1 This project is designed to enhance your understanding of the processes involved in and the influences on Consumer Behaviour. The main objectives of the Consumer Behaviour Project are: • To develop an appreciation for the value of knowledge of Consumer Behaviour in developing a successful marketing strategy • To provide a coherent framework for interpreting consumer reactions to marketing stimuli • To develop an appreciation of the ethical dimensions of consumer marketing • To develop your knowledge on how to write precisely and concisely for business writing To achieve these objectives, you will be asked to do some specific tasks: • Learn and use key terms, definitions, and concepts used in the field of Consumer Behaviour • Show knowledge and understanding of the course material in your group project • Engage in and report on your own consumer behaviour with an increased awareness of the internal and external forces at work when you make a purchase • Share with the class your applications of Consumer Behaviour theory, using your group’s project Your group will choose a product (good, service, combination, event, person, place, etc.) which is currently offered for sale in the Canadian marketplace today by a specific company (it need not be manufactured in Canada). After learning about the consumers who buy this product, create the concept of a product extension. This new product must be something that is not currently marketed by that particular company, that you think would interest the same customers who are now buying the original product. EXAMPLE: if you chose Gatorade with their green (and other colours) drink which is marketed to young sporty people, particularly males, your product line extension might be a line of Gatorade sports clothing. I should advise you to choose a product for which you will be able to find an advertising campaign; you may use an ad from the Internet but be sure it can be printed out to hand in, and that it has the elements of an advertisement and is not just a picture (an ad can be just a picture but that's a philosophical debate for another time). i. Point of View When writing the project, put yourself in the role of a marketing consultant to the producer of the product you have selected. Write it like a business report - clear and concise. 1 Project developed by M Louise Ripley, M.B.A., Ph.D from York University, Toronto. Used with Permission 2 ii. General Format for all Five Parts For each Part of the Project you will hand in within the first 15 minutes of class on the day it is due, the required number of pages as stated below, typed in standard font - Times New Roman, Helvetica, or Arial Regular (NOT Ariel Narrow), single-spaced in not less than 11-point type, with 1" margins all around. a..

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ENG122: Composition II Research Paper Guidelines P a g e | 1 of 6 2015.09 English 122: Composition II Research Paper Guidelines You will spend five weeks completing a 5-7 page academic argument in APA style. Each week is devoted to one phase of the academic writing process: 1. Topic Selection & Beginning Research 2. Pre-Writing & Organization 3. Draft Writing 4. Revision 5. Final Draft Week 1: Topic Selection & Beginning Research Select a topic from the list of approved topics that begins on page two of this document. You will be working with the same topic for the next five weeks. Choose a topic that is interesting but be wary of topics that elicit a strong emotional response. We will be writing an objective academic paper in third-person perspective, which may be difficult if you feel too personally connected to the topic. As you begin to gather research on the topic, start organizing your work into an annotated bibliography. You will submit your annotated bibliography for grading and feedback at the end of Week 1. You will use a working thesis statement to guide you. These items may need to be revised before you move forward. Week 2: Pre-Writing & Organization After gathering sufficient research, you will begin to build a credible argument about the topic, which may require revisions to your working thesis statement. You will submit an outline of your academic argument for grading and feedback at the end of Week 2. The outline may need to be revised before you move forward. Week 3: Draft Writing You will utilize your annotated bibliography and outline as tools to write a rough draft essay. The annotated bibliography provides you with your research notes while the outline guides you through the structure of your argument. You will submit a rough draft of your academic argument for grading and feedback at the end of Week 3. You will have time to fully revise your draft over the remaining two weeks of class. Week 4: Revision The revision process contains a number of steps that may overlap and repeat. This includes additional research, more writing, proofreading, editing, and content revision. You must consider and apply the feedback you received throughout class as you revise your rough draft. You are expected to use Week 4 as an opportunity for careful and thorough revision. Week 5: Final Draft The final week of class will culminate in the submission of your Final Research Paper. This is the final, complete, error-free version of your academic argument. The final draft is worth 30% of your final grade in this class. P a g e | 2 of 6 2015.09 Writing Prompts – Select One for this Class Prompts have been organized by subject area. Please review all options before making your final selection and consider selecting a topic from your field of study/major. Business 1. Some argue that a gender-based income gap is still present in America today. ...

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MORGAN STATE UNIVERSITYEnglish 102 and HUMA 201-202Professor.docx

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Montana 1948 Text Response Paper Symbolism in Literature A basic definition of a “symbol” is provided by teacherweb: Symbol : using an image to represent an idea. (Ex. Storms often symbolize impending disaster, red rose=love, dove=peace, black cat=bad luck, etc.). This is often accomplished in literature through metaphors and similes. Wordnet defines the term “metaphor” as: (n) Metaphor - a figure of speech in which an expression is used to refer to something that it does not literally denote in order to suggest a similarity. His heart was ripped from him by her cruelty and refusal to be his date at prom. His universe was collapsing around him, pieces thudding into his head and crushing all motive and happy thought. Wordnet defines the term “simile” as: (n) Simile a figure of speech that expresses a resemblance between things of different kinds, usually formed with `like' or `as.' He wept like a little girl who lost her favorite Barbie. He vowed, next time, to fight like a tiger to win her love or at least a date. (a simile typically offers a comparison signal, i.e. “like” or “as.”) The novel Montana, 1948 by Larry Watson is filled with powerful symbolism. Your assignment for this essay is to choose one of the Review questions (included here) and write 3 page response. Be sure to: explain the symbolism, using details from the novel to illustrate. Then, explain to the reader if and why this is still relevant today. You’ll assume the role of “teacher” in this essay, explaining to your reader how symbolism works in literature using Montana, 1948 to illustrate. Be careful and avoid simply summarizing the story. We know the story. We want the symbolic meaning. Remember, if you use any passages from the novel, you must cite it in text and include a works cited page as your final page. Rough Draft due: Monday, March 4 Format: MLA Length: 3 pages (approx.. 750 words) Essay Questions 1. Disappointment is a major aspect of Montana 1948 . Discuss examples of disappointments faced by three different characters. Be sure to provide analytical “whys” in your response. 2. Explain why the narrator's mother "feared for my soul." What exactly was she afraid of? 3. What could the narrator's mother's fear of disease be a larger symbol of? How did she face it (p. 15)? 4. What do fences symbolize (p. 27)? 5. Considering the following passage about Ollie Young Bear, discuss reasons why he could not find humor in the world. Mr. Young Bear, as my father insisted I call him, was a stern, censorious man. He was physically imposing-- tall, barrel-chested, broad -shouldered, large-headed--and he never smiled. His lips were perpetually turned down in an expression both sad and disdainful. He seemed to find no humor in the world, and I have no memory of hearing him laugh (p. 49). 6. What does the wind symbolize? What does it mean when it blows on page 53 and 55? Be specific. 7. What did father and mother feel about grandfather's ho.

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MODULE 8 Directions: Using your textbook and at least two additional resources (Wikipedia sources are not permitted), write a two to three page paper addressing the following prompts. Your submission should comply with APA guidelines for formatting and citations. Be sure to list each resource used at the end of paper in the reference list section. Please remember that you may utilize LIRN to help you search for resources. You can visit the Academic Resource Center for a guide on how to utilize LIRN successfully. Part I 1. From the article “Creating the Future,” clearly summarize the article’s short-term goals and long-term goals. 2. Select a future technology. Predict the social, environmental, ethical, and energy-use implications of the implementation and wide scale use of that technology. 3. Describe what you would like your preferred future to be like in 20 years, 100 years. Be realistic and use this part’s readings and information and understanding of technological and social issues and implications to be part of your considerations. Part II Using the Internet, research the history of the Internet. Analyze the wide influence today in all areas of society and predict where this new information technology will be in 20 years and its many implications. Be sure to cite your sources using APA style format. This report should be at least three pages in length. .

MODULE 8Directions Using your textbook and at least two add.docx

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Module 5 CRJ 307: Police, Society, and Community Service Essays: Police deviance is said to be behavior that does not conform to the standards of norms or expectations. Identify and discuss the three major sources of those standards. Is one source more important than the others? Worden identified five ways in which police officers are different from one another. List and discuss those five ways. Contrast socialization theory and pre-dispositional theory. Module 5 Chapter 8 Summary Chapter 8 looks at police behavior. Police behavior may be described from a universalistic perspective or a particularistic perspective. The universalistic perspective examines the ways in which police are similar. The particularistic perspective examines the way in which police differ from each other. The universalistic perspective approaches police behavior from three perspectives. The sociological perspective emphasizes the social context in which the police are hired and trained. The psychological perspective examines the nature of the police personality. The organizational perspective is concerned with the formal and informal factors of the department. Particularistic perspectives examine the different policing styles discovered through research. Worden (1989) suggests that there are five ways in which police differ from one another. Police are different in their view of human nature, role orientation, and attitudes toward legal and departmental restrictions. Worden also found that the beliefs and behavior of the police are influenced by their clientele. The final difference involves the relationship between management and peer group support. Socialization theory maintains that it is the work experience and the peers that determine police behavior. The formal socialization takes place during training the new officer. The informal socialization takes places as the new officer interacts with experienced fellow officers. Pre-dispositional theory states that the values and characteristics the officer had before employment are brought with him or her to the job. Research indicates that police have different values from the rest of society. Racial and ethnic differences, education, and police socialization does little to changes pre-dispositional values. There have been numerous studies conducted looking at police behavior. This chapter recognizes that these studies are just as important today as they were decades ago. Westley's Violence and the Police (1970) discussed in-group solidarity among the police and the code of silence found to exist in policing. Skolnick's Justice Without Trial (1966) examined the danger in police work. Skolnick termed the person the police officer thinks is potentially dangerous the symbolic assailant. Wilson's Variety of Police Behavior (1968) may be seen as the most important study of police behavior. Wilson identified three styles of policing. In the wat.

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Moral & LegalDiscuss the role that human service professionals h.docx

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Moose, a former professional athlete, now supplements his income by signing autographs at collectors’ shows. Unfortunately, Moose has not been conscientious about reporting all of this income on his tax return. Now, the IRS has charged him with additional taxes of $80,000 due to negligence in his record-keeping and $20,000 due to an intent to defraud the U.S. government of income taxes. No criminal fraud charges are brought against Moose. The District Court finds, by a preponderance of the evidence, that only half of the $20,000 underpayment was due to Moose’s fraudulent action; the remainder was due to mere negligence. Compute the accuracy-related and civil fraud penalties in this matter. Explain your answer, as necessary. .

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Montana 1948 Text Response Paper Symbolism in Literature A bas.docx

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MODULE 4 Directions : Using your textbook and at least two additional resources (Wikipedia sources are not permitted), write a five to six page paper addressing the following prompt. Your submission should comply with APA guidelines for formatting and citations.Be sure to list each resource used at the end of paper in the reference list section. Please remember that you may utilize LIRN to help you search for resources. You can visit the Academic Resource Center for a guide on how to utilize LIRN successfully. 1. Further discuss and explain the following quote in “Young at Risk” in chapter 28 of the textbook, which reads, “The contaminants accumulate in greater density with every link up the food chain as PCB’s, pesticides and other organochlorines progress from plant and fish to seals, whales, polar bears and humans.” .

MODULE 4Directions Using your textbook and at least two.docx

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Module 4 Project Research Assignment Description Topic: Diversity Management in a Globalized Economy Submit an update to the capstone project identifying: a) areas that required additional research, and b) continue developing the report to reflect current research, data analysis, interviews, and progress toward recommendations. Make sure to maintain a good line of communication with your instructor at every phase of the project. I have uploaded one my papers for an example of what has to been done. DO NOT COPY INFORMATION FROM THAT PAPER. IT'S ONLY A GUIDE TO HELP WITH insight of my Diversity Project. Assignment Expectations Length : 1000 words Structure : Include a title page and reference page in APA style. These do not count towards the minimal word amount for this assignment. References : Use the appropriate APA style in-text citations and references for all resources utilized to answer the questions. Include at least three (3) scholarly sources to support your claims. Format : Save your assignment as a Microsoft Word document (.doc or .docx). .

Module 4 Project Research Assignment DescriptionTopic Diver.docx

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Module 4 Discussion 1. Voluntary acts are normally necessary for criminal liability. Can and should one be held responsible for involuntary acts? Please discuss under what conditions people should be criminally liable for having omitted to act. Provide some examples. 2. Defendants in a criminal case are presumed innocent until proven guilty. Even if that defendant were caught in the act, guilt must be proven by the prosecutors beyond a reasonable doubt. Discuss whether you think innocent until proven guilty is the best constitutional presumption, or whether the presumption should change to guilty until proven innocent. 3. Please describe the difference between a mala in se crime and a mala prohibida crime. Discuss the different elements of proof (e.g. criminal intent) between the two types of crimes. .

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Module 4: Module 4 - M4 Assignment 1 Discussion Assignment 1: Discussion Question: Supervision By Saturday, January 3, 2015 , respond to the discussion prompts below. Submit your responses to the appropriate Discussion Area . Use the same Discussion Area to comment on your classmates' submissions and continue the discussion until Wednesday, January 7, 2015 . Travon is the lead counselor in a small clinic. Elliot has worked there for a few years and reports to Travon. Travon completes Elliot's yearly evaluation and oversees his work. Although Travon is the supervisor, Elliot is actually three years older. They both enjoy watching hockey and often meet for drinks after work to watch the games. Although the other three counselors get together with Travon and Elliot for lunch sometimes, they are not invited to hang out with them after work: Describe the responsibilities of a counseling supervisor. Explain the possible ethical dilemmas. Explain how the social situation with Travon and Elliot could impact the work environment. Develop a policy that you would implement to minimize ethical concerns related to social activities between colleagues while supporting collegial relationships. Use the Respond link to post responses and materials that pertain to this assignment. Use the Respond link beneath any existing postings to respond to them. Assignment 1: Discussion Question: Supervision Respond This section lists options that can be used to view responses. Expand All Print View Show Options Responses Responses are listed below in the following order: response, author and the date and time the response is posted. Sort by Response Sort by Author Sort by Date/Time* (an instructor response) Crossing the line?? Faculty Clarke 11/29/2014 9:34:18 AM * Times are displayed in (GMT-07:00) Mountain Time (US & Canada) .

Module 4 Module 4 - M4 Assignment 1 DiscussionAssignment 1 D.docx

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Module 2 Discussion ForumView Grade InfoGradeNAWhat are.docx

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